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Radar · Sales Force Automation in Ontario

Best Sales Force Automation Companies in Ontario, Canada

The 189 best Sales Force Automation companies in Ontario, Canada in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Loopio.

189companies tracked
$613.3Mdisclosed funding
0unicorns
41have raised

Ranked: Best Sales Force Automation companies in Ontario

#CompanyDisclosed fundingLast roundEmployeesFoundedFounderWeb popularityPatents & IP focusRecent signals
1Loopio
AI powered RFP software
$209M62 mo ago2902014Zakir Hemraj
Co-Founder & CEO
Top 5M—1 launch
2ContactMonkey
Email tracking and productivity tool for businesses
$56M13 mo ago482010—Top 5M—2 job openings · 1 launch
3Forma
Provider of sales performance management software for incentive compensation and planning
$55M49 mo ago1452016Nabeil Alazzam
Founder & CEO
Top 5M—1 job opening
4Varicent
Provider of incentive compensation management solutions for enterprises
$49M23 mo ago6702003Marc Altshuller
Founder & CEO
Top 5M——
5360insights
SaaS-based loyalty solution for sales channels
$48M21 mo ago6092009Jason Atkins
CEO
Top 5M—1 award
6Tier1
Customer relationship management software for financial institutions
$34M53 mo ago1622008—Top 50M——
7Zafin
Banking software solutions to the financial services industry
$32M88 mo ago512002Charbel Safadi
Chief Executive Officer
Top 5M—2 launchs
8NexJ
Customer management solution for financial industries
$22M181 mo ago1002003————
9Sigma Systems
Product, order management and network provisioning solutions provider
$21M132 mo ago4801996————
10ProNavigator
AI-based insurance chatbot for brokers
$16M45 mo ago382016Joseph D'Souza
Founder & CEO
———
11BlueRush
Content marketing platform for businesses
$12M24 mo ago372004—Top 50M——
12RSVP.ai
Provider of AI virtual assistant for digital marketing solution
$10M84 mo ago62013————
13Citylitics
Predictive analytics for public and utility businesses
$8M50 mo ago402011Ahmed Badruddin
Co-founder & CEO
Top 10M——
14Volley
B2B outreach personalized and hyper-relevant engagement for businesses
$7M95 mo ago142016Ian Carnevale
Founder & CEO
Top 50M——
15Method
QuickBooks-integrated CRM for small business
$6M160 mo ago772010Paul Jackson
Founder & CEO
Top 5M—1 award
16Finaeo
Cloud based platform offering insurance solutions
$6M73 mo ago212016Aly Dhalla
CEO / Co-Founder
———
17Nudge
Lead relationship intelligence platform
$5M120 mo ago192014————
18Senso
Customer engagement and retention platform
$5M24 mo ago182016—Top 50M3 patents
Predictive analytics for business decision support using self-adaptive learning
—
19Skura Corporation
Mobile Sales Enablement platform
$3M152 mo ago351996——2 patents
Predictive analytics for audience response in presentation software
—
20Arcestra
Digital marketing platform for the real estate industry
$3M157 mo ago—2009Alain Cohen
CEO
Top 10M——
21Triggerfox
Mobile address book for contact insights and follow-up actions
$3M135 mo ago112012————
22Mave AI
AI platform that streamlines real estate workflows
14Funding top 44%Talent bottom 49%Tech bottom 40%Global bottom 29%
All 5 signals ▾
Fundingtop 44%
Talentbottom 49%
Techbottom 40%
Globalbottom 29%
Marketbottom 25%
Funding: Raised $1.4M across 2 rounds · 2 rounds over 2 yrs (1.0/yr)
Talent: 1 named leader on record · 1 C-suite/founder profile curated
rank vs industry peers · Fliar Intelligence Index 14/100
$1M4 mo ago—2023Raz Zohar
Founder & CEO
Top 50M——
23Glowstick
AI platform identifies upsell and cross-sell opportunities from customer meeting recordings
$955K39 mo ago72020————
24Horizn
SaaS solution to increase product knowledge
$500K164 mo ago662009————
25Copilott
Social CRM for sales people
$250K153 mo ago—2012Brent Diefenbacher
Co-Founder & ex-CEO
———
26OnSched
Online appointment scheduling software
$197K106 mo ago162010————
27Caddie
Cloud based meeting scheduling and management software for sales teams
$125K48 mo ago122020Marshall Johnston
Co-Founder
———
28Carity
AI based customer engagement platform for automotive dealerships
$125K68 mo ago—2020Steven C
Co-Founder
———
29Goodkind
Platform offering video messaging solutions for sales teams
$125K57 mo ago232020————

Top 12 Sales Force Automation companies in Ontario

#1
Series A · Toronto, Ontario · founded 2010 · 48 employees
$55.8Mraised
▾

Email tracking and productivity tool for businesses. It provides features such as email tracking, personalized mass emails, and analytics for internal communications. It helps users to improve employee engagement and streamline internal communication processes.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 14k LinkedIn followers — 5.2% of this cohort's audience
Hiring: 2 hiring posts in 12 mo (public) · momentum +2
Activity: 1 product launches announced in 12 mo
Funding rounds
  • May 2025Series A—
  • Dec 2023Series A$55M
  • Mar 2012Seed$800K
Investors
Plaza Ventures, Updata, Canadian Imperial Bank of Commerce, Plug and Play Tech Center
Tech stack
Amazon CloudfrontAmazon Web ServicesApache Http ServerCloudflareCloudflare Bot ManagementFacebook Pixel
#2
Seed · Scarborough, Ontario · founded 2023
$1.4Mraised
▾

AI platform that streamlines real estate workflows. It provides real-time market insights, automated marketing, and custom content to help agents and brokers manage the productivity and efficiency. Its AI assistant is trained on real-time market data to take on various tasks, enabling agents manage activities.

Fliar Intelligence Index™ 14how this company ranks against its industry peers
Funding
top 44%
Talent
bottom 49%
Tech
bottom 40%
Global
bottom 29%
Market
bottom 25%
Funding: Raised $1.4M across 2 rounds · 2 rounds over 2 yrs (1.0/yr) · Last round Seed (Jan 2026)
Talent: 1 named leader on record · 1 C-suite/founder profile curated
Tech: 11 technologies across 3/8 capability areas · Cloud: Amazon Web Services · Security: Hsts, Http/3
Audience (LinkedIn): 3k LinkedIn followers
Activity (LinkedIn): 1 product launches announced in 12 mo
Funding rounds
  • Jan 2026Seed$5M
  • Oct 2024Seed$1.4M
Founders & team
Raz ZoharFounder & CEO
Investors
Relay Ventures, N49P, Alate Partners, Clarim Ventures, Gambit Partners, Staircase Ventures
Tech stack
Amazon Web ServicesFramer SitesGoogle WorkspaceGsapHstsHttp/3
#3
Series C · Whitby, Ontario · founded 2009 · 609 employees
$47.6Mraised
▾

360 insights offer a Saas based platform for managing loyalty solutions for clients and sales distributors. It offers sales incentive management, rebate management, sell through allowance tracking, MDF and co-op funds management, sales training for distributors and also compiles channel loyalty data and provides insights based on that. The solution offered by the company can be used in sectors such as automotive, insurance, retail, manufacturing, and telecom. Its major clients are Samsung, Motorola, Siemens, Haier, SONY, GE, Bosch, Whirlpool, and Yokohama.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 13k LinkedIn followers — 5.0% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
  • Sep 2024Conventional Debt—
  • Oct 2016Series C$30M
  • Jan 2016Series B$10M
  • Jan 2013Series A$7.7M
Founders & team
Jason AtkinsCEO
Investors
OMERS, Round13, Klass Capital, Leaders Fund, Economic Developers Association of Canada, Sageview Capital
Tech stack
Amazon Web ServicesCdnjsCloudflareCloudflare Bot ManagementDocusignEnvoy
#4
Acquired · Toronto, Ontario · founded 2003 · 670 employees
$49Mraised
▾

Provider of incentive compensation management solutions for enterprises. It provides incentive compensation management and sales performance management solutions for finance, sales, human resources, and IT departments. The solutions include incentive management, performance management, and others. The enterprises can set territories and quotas for sales teams and design complex compensation plans based on various factors. It offers embedded AI and GenAI assistants that help analyze data, optimize plans, and uncover revenue opportunities.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 66k LinkedIn followers — 24.5% of this cohort's audience
Funding rounds
  • Jul 2024PE—
  • Oct 2009Series C$35M
  • 2007Series B$10M
  • 2006Series A$4M
Founders & team
Marc AltshullerFounder & CEO
Investors
FTV Capital, Royal Bank of Canada, EdgeStone Capital Partners, Warburg Pincus, Relay Ventures, Industry Ventures
Tech stack
Amazon CloudfrontAmazon S3Amazon SesAmazon Web ServicesAppcuesApple Icloud Mail
#5
Public · Toronto, Ontario · founded 2004 · 37 employees
$11.9Mraised
▾

Content marketing platform to businesses. Offers a platform allows businesses to run and automate content marketing campaigns, store data centrally, send personalized communications, manage multiple teams, and track campaign metrics and effectiveness. Other product offering includes Digital Reach, Individeo, Pitchbook, and Financial Tools and calculators which allow businesses to engage the customers across multiple channels.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 2.4% of this cohort's audience
Activity: 3 product launches announced in 12 mo
Funding rounds
  • Jun 2024Post IPO$900K
  • Aug 2022Post IPO$3M
  • Jun 2022Post IPO$260K
  • Jan 2021Post IPO$5M
Investors
Round13, Glidepath Auxo
Tech stack
All In One SeoAmazon AlbAmazon Web ServicesApache Http ServerBootstrapCloudflare
#6
Series B · Toronto, Ontario · founded 2014 · 290 employees
$209Mraised
▾

Loopio provides contract management solutions for enterprises. It provides tools for businesses to generate and share contracts automatically with prospects. Its product, RFP software, provides RFP content management, collaboration, and automation solutions. It allows users to aggregate and organize content, set up content reviews, assign tasks, and track team progress. Its product, proposal software, provides proposal development and creating solutions. It allows users to create and design interactive and updated proposals. Its product, security questionnaires, provides security content aggregation and security questionnaire response automation solutions. It allows users to aggregate and store security and compliance content and eradicate FAQs sections. Its major clients are HedgeServ, BugCrowd, IBM Watson Health, and Iovation.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 41k LinkedIn followers — 15.1% of this cohort's audience
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Apr 2021Series B$200M
  • Feb 2018Series A$9M
Founders & team
Zakir HemrajCo-Founder & CEO
Investors
OpenView, Sumeru Equity Partners, Ontario Centre of Innovation
Tech stack
Amazon Web ServicesApple Icloud MailAzureCdnjsCloudflareCloudflare Bot Management
#7
Series A · Toronto, Ontario · founded 2016 · 18 employees
$4.8Mraised
▾

Customer engagement and retention platform. It offers a solution for sales and customer service teams that enables borrowers engagement with home finance management. Its real-time analytics platform assists sales and service teams with customer management using machine learning. It enables sales and support teams to communicate with customers in personalized ways throughout the journey. It uses deep learning technology to improve the LTV of customer relationships through real-time intelligence and analytics.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers
Funding rounds
  • 2024Series A$500K
  • Jul 2020Series A$3M
  • May 2019Seed$1.1M
  • Oct 2018Seed—
Investors
Breakaway Growth, NEXT Canada, Techstars, TD Bank, Mendoza Ventures, Luge Capital
Tech stack
ActivecampaignAmazon SesAmazon Web ServicesCdnjsCloudflareFont Awesome
#8
Series B · Toronto, Ontario · founded 2016 · 145 employees
$55Mraised
▾

Provider of sales performance management software for incentive compensation and planning. The software unifies territory planning, quota setting, and incentive programs in a single data platform. It allows users to test and financially model changes, then deploy modeled changes instantly. The platform simplifies plan creation with configuration and dynamic templates. It also deploys machine learning models and advanced sales planning analytics to improve forecasts and optimize sales coverage.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 30k LinkedIn followers — 11.3% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public)
Funding rounds
  • May 2022Series B$45M
  • Mar 2021Series A$10M
Founders & team
Nabeil AlazzamFounder & CEOParesh BhandariManaging Director
Investors
Crosslink Capital, Golden Ventures, Panache Ventures, Uncork Capital, Xfund, ACME
Tech stack
6SenseAmazon S3Amazon Web ServicesClickceaseCloudflareCloudflare Bot Management
#9
Acquired · Kitchener, Ontario · founded 2016 · 38 employees
$16Mraised
▾

ProNavigator provides an AI-based insurance chatbot for insurance brokers. It determines customer needs, provides insurance quotes, and improves customer interactions. Also, it integrates social media platform such as Slack, Facebook Messenger etc. with the bot. Enables insurance brokers to improve sales and provide a self-service experience.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Activity: 3 product launches announced in 12 mo
Funding rounds
  • Sep 2022Series B$7.7M
  • Sep 2020Conventional Debt$1.5M
  • Sep 2020Series A$2.8M
  • Feb 2019Seed$1.7M
Founders & team
Joseph D'SouzaFounder & CEO
Investors
Canadian Imperial Bank of Commerce, MaRS IAF, GreenSky, Innovation Grade Ventures, Luge Capital, Inovia Capital
#10
Acquired · Toronto, Ontario · founded 2008 · 162 employees
$34Mraised
▾

Tier1 Financial Solutions provides customer relationship management software for financial institutions. It features solutions for workflow management, compliance, client profiling, customer data management, deal tracking, reporting, communication, and more for capital markets, investment management, and investment banking firms.

Funding rounds
  • Jan 2022Series B—
  • Dec 2017Series B$34M
Investors
Wavecrest Growth Partners, MassMutual Ventures, Salesforce Ventures
Tech stack
Amazon SesAmazon Web ServicesBootstrapCdnjsCloudflareCloudflare Bot Management
#11
Acquired · Toronto, Ontario · founded 2002 · 51 employees
$32.2Mraised
▾

Banking software solutions to the financial services industry. It covers relationship banking for retail, corporate, wealth management and correspondent banking. The software suite, miRevenue, is a complete product and pricing lifecycle management.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 35k LinkedIn followers — 13.2% of this cohort's audience
Activity: 2 product launches announced in 12 mo
Funding rounds
  • Jan 2019Series B$17.2M
  • Nov 2014Series B$15M
  • Dec 2013Conventional Debt$5M
Founders & team
Bhavna WadhwaChief Marketing OfficerCharbel SafadiChief Executive Officer
Investors
Beedie Capital Partners, Accenture, Vistara Growth, Kayne Anderson, MaRS Discovery District
Tech stack
AccessibeApple Icloud MailAutoptimizeCloudflareCloudflare Bot ManagementCore-Js
#12
Series A · Toronto, Ontario · founded 2011 · 40 employees
$7.7Mraised
▾

Predictive analytics for public and utility businesses. It provides predictive intelligence on local utility and public infrastructure markets. The platform uses AI to analyze regulatory documents and public records to convert sales leads and market insights.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 13k LinkedIn followers — 4.9% of this cohort's audience
Activity: 1 partnerships (incl. Gaspend) announced in 12 mo
Funding rounds
  • Mar 2022Series A$5M
  • Oct 2020Seed$519.6K
  • Mar 2018Seed$1M
  • Aug 2017Seed$500K
Founders & team
Ahmed BadruddinCo-founder & CEO
Investors
Cerium Technology, Dallas Venture Capital, GCI, Klister Credit, Imagine H2O, Freycinet Ventures

Funding & investor landscape

$613.3Mtotal disclosed funding
32companies funded
68disclosed rounds
0rounds last 90 days
Most active investors
MaRS Discovery District5 rounds
Accelerator Centre4 rounds
BDC4 rounds
MaRS IAF4 rounds
Inovia Capital3 rounds
L-Spark3 rounds
Luge Capital3 rounds
Ontario Centre of Innovation3 rounds
Y Combinator3 rounds
Canadian Imperial Bank of Commerce2 rounds

Notable founders

Raz Zohar
Founder & CEO · Mave AI
Jason Atkins
CEO · 360insights
Marc Altshuller
Founder & CEO · Varicent
Zakir Hemraj
Co-Founder & CEO · Loopio
Nabeil Alazzam
Founder & CEO · Forma
Paresh Bhandari
Managing Director · Forma
Joseph D'Souza
Founder & CEO · ProNavigator
Bhavna Wadhwa
Chief Marketing Officer · Zafin
Charbel Safadi
Chief Executive Officer · Zafin
Ahmed Badruddin
Co-founder & CEO · Citylitics
Aly Dhalla
CEO / Co-Founder · Finaeo
Ian Carnevale
Founder & CEO · Volley
Prism market signals · Canada · country-scoped Prism corpus, 8,289,060 docs

Market landscape — 10 sub-themes by coverage

Share of Sales Force Automation coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Sales Force Automation companies are there in Ontario, Canada?
Radar tracks 189 indexable Sales Force Automation companies headquartered in Ontario, Canada that meet our profile-completeness bar.
What is the total funding raised by Sales Force Automation companies in Ontario, Canada?
The Sales Force Automation companies in Ontario, Canada on this list have raised a combined $613.3M in disclosed equity funding across 32 funded companies.
Which is the highest-funded Sales Force Automation company in Ontario, Canada?
Loopio is the highest-funded Sales Force Automation company in Ontario, Canada, with $209M in disclosed equity funding.
How many Sales Force Automation companies in Ontario, Canada are funded?
32 of the 189 Sales Force Automation companies in Ontario, Canada on this list have disclosed at least one equity funding round.
How many Sales Force Automation unicorns are there in Ontario, Canada?
None of the Sales Force Automation companies in Ontario, Canada on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Ontario, Canada Sales Force Automation companies?
The most active investors in Ontario, Canada Sales Force Automation companies on this list include MaRS Discovery District, Accelerator Centre, BDC, MaRS IAF, Inovia Capital.
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