Radar › Companies › Sales Force Automation · South Africa
Radar · Sales Force Automation in South Africa

Best Sales Force Automation Companies in South Africa

The 45 best Sales Force Automation companies in South Africa in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Skynamo.

45companies tracked
$32.2Mdisclosed funding
0unicorns
6have raised
Sources & further reading
  • ResearchAndMarkets.com
  • Persistence Market Research

Ranked: Best Sales Force Automation companies in South Africa

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Skynamo
Field sales management software
$32M63 mo agoSeries ASam Clarke
Founder & CEO
2012WordPressMySQLPHP+35—
2Vocalysd
Artificial Intelligence-powered platform that extracts conversation insights
$32K50 mo agoFunding RaisedMonique Hoffman
Co-Founder
2020——
3Khoyn
AI-based shopping assistant for Facebook Messenger
$18K108 mo agoSeedTamiswanashe Chipika
Co-Founder
2017——
4Sortd
Cloud based email productivity tools
—84 mo agoSeries A—2014WebflowAmazon Web Servicescore-js+23—
5Atura
AI-based CRM solution
—95 mo agoSeries APaul Cartmel
Founder & CEO
2016——
6Sudonum
Phone call tracking provider
—116 mo agoSeedMark Griffioen
Co-Founder
2015Webflow EcommerceWebflowAtlassian Statuspage+15—
71app
Project management software for businesses
——DeadpooledRichard Eden
Co-Founder
2014——
8Accrete
Provides a CRM solution
——UnfundedFrancois Haarhoff
CEO
2002——

Top 6 Sales Force Automation companies in South Africa

#1
Series A · Cape Town, Western Cape · founded 2012 · 100 employees
$32.1Mraised
▾

Skynamo is a cloud-based field sales management software. Its features include automation of administrative tasks, remote submission of orders, capturing of customer interactions on mobile devices, real-time location tracking and route tracking, task and visit scheduling, and form completion. It offers a subscription-based pricing model. The clientele includes Lancewood, Bokomo Foods, Henties, Chipkins, etc.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 17.1% of this cohort's audience
Funding rounds
  • Apr 2021Series A$2M
  • Jan 2020Series A$30.1M
Founders & team
Sam ClarkeFounder & CEOWim MorrisCOO
Investors
Five Elms Capital, Alphawave
Tech stack
AdrollAdroll Cmp SystemAmazon Web ServicesCloudflareCloudflare Bot ManagementCore-Js
#2
Funding Raised · Midrand, Gauteng · founded 2020
$32.3Kraised
▾

Artificial Intelligence-powered platform that extracts conversation insights. It is an artificial intelligence-powered platform that extracts conversation insights at scale, enabling organizations to manage engagement with customers. The platform uses AI to analyze unstructured voice and text data, providing actionable insights and transforming conversational data into usable information.

Funding rounds
  • Jun 2022Grant (prize money)$32.3K
Founders & team
Monique HoffmanCo-Founder
Investors
Alphacode Venture Partners
#3
Seed · Cape Town, Western Cape · founded 2017 · 3 employees
$17.7Kraised
▾

Khoyn is an artificial intelligence-based digital shopping assistant for Facebook Messenger. It connects the user to multiple stores and brands thereby helping small and medium businesses to drive sales. The bot allows the user to type in what they want for searching over 1000 of brands to bring personalized results and recommendations. Additionally, it alerts the user when their favorite brands are on sale or on-trend. Some of the partner brands include Levis, Addidas, Forever New, U.S Polo, Zando, Nike etc. It has also partnered with DusuPay for mobile payments in messenger.

Funding rounds
  • Aug 2017Seed$17.7K
Founders & team
Tamiswanashe ChipikaCo-FounderVictory MatibiriCo-Founder
Investors
Startupbootcamp, Raspberry
#4
Series A · Johannesburg, Gauteng · founded 2014 · 6 employees
—raised
▾

Sortd offers an email productivity tool designed for GSuite. Allows users to manage emails and leads, set up tasks and reminders, switch between lists, and scribble notes using a drag and drop user interface. Has multiple products to cater to different devices and use cases Sortd for Gmail, Sortd for Slack, Sortd Sales CRM for Gmail, and Sortd for iOS. It offers a subscription based pricing policy.

Funding rounds
  • Jul 2019Series A—
Investors
HAVAIC, Cactus Advisors
Tech stack
Amazon SesAmazon Web ServicesCloudflareCloudflare Bot ManagementCore-JsFacebook Pixel
#5
Series A · Cape Town, Western Cape · founded 2016 · 9 employees
—raised
▾

Atura provides AI-based CRM solution for the asset management, lending, and insurance industries. The solution uses artificial intelligence technology and industry-specific databases for language processing. Enables transactions via OTP or USSD authentication. Offers an API with CRM, service desk and call center software. It enables insurance companies to offer personalized quotes, manage claims, manage profiles & policies, digital onboarding, etc.

Funding rounds
  • Sep 2018Series A—
Founders & team
Paul CartmelFounder & CEO
Investors
Blue Garnet, Crossfin
Tech stack
JekyllRubyWindows ServerMicrosoft Asp.NetAzureIis
#6
Seed · Stellenbosch, Western Cape · founded 2015 · 10 employees
—raised
▾

Sudonum is a phone call tracking solution provider. It offers a set of APIs which will provide features like call whisper (playing a message to know why somebody is calling you), track voice call events with Google analytics, record phone calls, blacklisting the numbers, SMS tracking and notification web-hook to get notified of a call and the reason for the call when the call is not answered.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers — 6.4% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: sales team
Funding rounds
  • Dec 2016Seed—
Founders & team
Mark GriffioenCo-Founder
Investors
AngelHub Ventures, Montegray Capital, LaunchLab, Hlayisani Capital

Funding & investor landscape

$32.2Mtotal disclosed funding
3companies funded
4disclosed rounds
0rounds last 90 days
Most active investors
Alphacode Venture Partners1 rounds
Alphawave1 rounds
AngelHub Ventures1 rounds
Blue Garnet1 rounds
Cactus Advisors1 rounds
Crossfin1 rounds
Five Elms Capital1 rounds
HAVAIC1 rounds
Hlayisani Capital1 rounds
LaunchLab1 rounds

Notable founders

Sam Clarke
Founder & CEO · Skynamo
Wim Morris
COO · Skynamo
Monique Hoffman
Co-Founder · Vocalysd
Tamiswanashe Chipika
Co-Founder · Khoyn
Victory Matibiri
Co-Founder · Khoyn
Paul Cartmel
Founder & CEO · Atura
Mark Griffioen
Co-Founder · Sudonum
Prism market signals · South Africa · country-scoped Prism corpus, 30,301 docs

Market landscape — 10 sub-themes by coverage

Share of Sales Force Automation coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding flat · growth rising

Common questions

How many Sales Force Automation companies are there in South Africa?
Radar tracks 45 indexable Sales Force Automation companies headquartered in South Africa that meet our profile-completeness bar.
What is the total funding raised by Sales Force Automation companies in South Africa?
The Sales Force Automation companies in South Africa on this list have raised a combined $32.2M in disclosed equity funding across 3 funded companies.
Which is the highest-funded Sales Force Automation company in South Africa?
Skynamo is the highest-funded Sales Force Automation company in South Africa, with $32.1M in disclosed equity funding.
How many Sales Force Automation companies in South Africa are funded?
3 of the 45 Sales Force Automation companies in South Africa on this list have disclosed at least one equity funding round.
How many Sales Force Automation unicorns are there in South Africa?
None of the Sales Force Automation companies in South Africa on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in South Africa Sales Force Automation companies?
The most active investors in South Africa Sales Force Automation companies on this list include Alphacode Venture Partners, Alphawave, AngelHub Ventures, Blue Garnet, Cactus Advisors.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

Coming soon