Best Sales Force Automation Companies in Spain
The 100 best Sales Force Automation companies in Spain in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: ForceManager.
Spain's Sales Force Automation sector is smaller than you might expect for a market this active — 100 companies tracked, $32M in total disclosed funding, zero unicorns. That's a lean pool, but the concentration is telling: Imperia leads at $4M, Remuner has pulled $2M, and the rest of the top names (eSave, Genesy, Neety, Peimi) are still in early-stage territory. Globally, the SFA market sits at roughly $5.3B and is forecast to reach $9.4B by 2027 at an 8.9% CAGR, which makes the Spanish funding total look modest against the opportunity. The most active backers here, Lanzadera, Seaya, and Angels Capital, are betting on local builders who can carve out vertical niches before the SAPs and Oracles of the world fully tighten their grip.
So what's actually moving the needle right now? A recent Forrester wave analysis signals that SFA is entering a new technology era, with AI integration reshaping how platforms compete. And if you look at how teams are rethinking sales productivity, the pressure to reduce manual overhead is only intensifying. I'd watch how Spain's funded cohort responds to that pressure, because the gap between the top earners and the long tail here is wide enough to suggest consolidation is coming.
- ResearchAndMarkets.com
- Persistence Market Research
Ranked: Best Sales Force Automation companies in Spain
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | ForceManager Developer of a mobile CRM platform with AI sales assistance | $12M | 95 mo ago | Acquired | Xavi Bisbal CoFounder | 2011 | WordPressUnbounceMySQL+28 | — |
| 2 | Bloobirds SaaS based sales enablemnt and outbound management platform | $6M | 40 mo ago | Unfunded | Toni Navarro Co-Founder | 2019 | Google Sign-inReactAmazon Web Services+5 | — |
| 3 | Imperia Developer of cloud-based demand forecasting software | $4M | 16 mo ago | Series A | Alvaro Bernabe Co-Founder | 2018 | PleskApple iCloud MailMicrosoft 365+25 | — |
| 4 | Piper AI based sales assistant solution | $3M | 31 mo ago | Series A | Michele Trevisiol Co-Founder | 2023 | — | 2 launchs |
| 5 | Remuner Cloud based ERP software and management solutions for businesses | $2M | 9 mo ago | Seed | Matias Haro Co-founder & COO | 2023 | WordPressMySQLPHP+29 | 1 job opening · 1 partnership |
| 6 | eSave Sales process automation platform for the energy industry | $1M | 12 mo ago | Series A | Sergio De Tejada Ayuso Co-Founder & CTO | 2018 | AstroAmazon Web ServicesreCAPTCHA+4 | 1 job opening |
| 7 | Evolufarma Marketing automation platform for pharmacies | $623K | 109 mo ago | Deadpooled | Luis Arimany Espanaque CEO | 2013 | — | — |
| 8 | Genesy AI based B2B lead generation and outreach automation solution | $487K | 17 mo ago | Seed | Kai Lopez Co-Founder & CEO | 2022 | WebflowAmazon Web Servicescore-js+14 | — |
| 9 | B-kin CRM + campaign management for marketers | $474K | 240 mo ago | Deadpooled | Felix Iturbe Founder & CEO | 1996 | — | — |
| 10 | Peimi Commission calculation software for sales teams | $428K | 17 mo ago | Seed | Albert Fernandez Co-Founder | 2023 | PHPLaravelYouTube+19 | — |
| 11 | Neety Provider of HR recruitment services | $388K | 1 mo ago | Seed | Asier Olaizola Co-Founder & CTO | 2023 | WordPress Block EditorElementorWordPress+24 | — |
| 12 | MOGU Developer of software for travel agencies to manage travel arrangements | $357K | 18 mo ago | Series A | Andres Fernandez Co-Founder | 2020 | WebflowAmazon Web Servicescore-js+17 | — |
| 13 | SharpLaunch Digital Marketing platform for CRE industry. | $300K | 43 mo ago | Seed | — | 2015 | Node.jsTypeScriptGraphQL+32 | 3 launchs |
| 14 | PlayFilm Platform offering interactive video for businesses | $112K | 129 mo ago | Seed | Raquel Alcaide Co-Founder & CEO | 2014 | — | — |
Top 12 Sales Force Automation companies in Spain
#1
Seed · San Sebastian, Basque Country · founded 2023$387.9Kraised▾
Provider of HR recruitment services
- May 2026Seed$387.9K
#2
Seed · Barcelona, Catalonia · founded 2023$2.2Mraised▾
Cloud based ERP software and management solutions for businesses. It is software for managing and streamlining businesses operations. It offers modules such as sales management, human resourse management, operations management, finance management, data warehouse management, and more.
- Sep 2025Seed$6.5M
- Jan 2024Seed$2.2M
#3
Series A · Valencia, Valencian Community · founded 2018 · 20 employees$3.6Mraised▾
Developer of cloud-based demand forecasting software. Its features include article management, sales forecasting and analysis, collaborative planning, portfolio, stock, delivery, and inventory management, demand and load planning, workflow process automation, and ERP integration. It caters to manufacturers, retailers, and distributors.
- Feb 2025Series A$10.5M
- Mar 2024Series A$3.3M
- May 2022Seed$322K
#4
Series A · Madrid, Community of Madrid · founded 2018$1.1Mraised▾
Sales process automation platform for the energy industry. The platform allows clients to extract data from invoices and documents to improve the customer experience. It provides digitalization and automation of sales processes for businesses. It also provides solutions for the sale of energy products and transforming and improving the sales process.
- Jun 2025Series A$3.4M
- Sep 2023Seed$1.1M
#5
Seed · Barcelona, Catalonia · founded 2022$487.4Kraised▾
AI based B2B lead generation and outreach automation solution. Users can launch an AI based sales agent across chosen channels and combine data in real time from many sources using this platform. Conversational, generative, and predictive AI are a few of the platforms features that allow for customised communications between clients and agents, automate customer support.
- Jan 2025Seed$5.1M
- Feb 2024Seed$487.4K
#6
Seed · Barcelona, Catalonia · founded 2023$428.1Kraised▾
Commission calculation software for sales teams. It offers a software that automates the calculation of commissions. It leverages notification and gamification tool to lead sales team. The platform offers a dashboard to analyze and export data in real time. It includes a validation tool that allows users to manage incidents and validate commissions.
- Jan 2025Seed$261.1K
- Jan 2025Conventional Debt$166.9K
#7
Series A · Las Rozas de Madrid, Community of Madrid · founded 2020 · 12 employees$357Kraised▾
Developer of software for travel agencies to manage travel arrangements. The software provides tools for proposal creation, content management, and travel booking. It offers functionalities such as form creation, payment processing, and reservation management. The software also includes features for post-sales travel documentation and traveler applications.
- Dec 2024Series A$2.3M
- Aug 2022Seed$357K
#8
Unfunded · Barcelona, Catalonia · founded 2019 · 33 employees$6.5Mraised▾
SaaS based sales enablement and outbound management platform. The platform allows users to manage the outbound process, manage company strategy and improve the process. It also offers solutions such as users to integrate with companies' strategies, sales processes, and playbooks.
#9
Series A · Madrid, Community of Madrid · founded 2023$3.2Mraised▾
AI based sales assistant solution. It can automatically fill data-related fields in your CRM, summarize calls, generate meeting notes, identify next steps, and converts it into actionable tasks. It provides a virtual assistant that helps in meeting preparation, pipeline automation, email drafting, and more.
- Oct 2023Series A$3.2M
#10
Acquired · Barcelona, Catalonia · founded 2011 · 105 employees$12Mraised▾
Developer of a mobile CRM platform with AI sales assistance. The platform provides tools for sales teams to manage activities, analyze performance, and accelerate sales. It offers features such as sales goal setting, activity analysis dashboards, and marketing capabilities. The platform integrates with various ERP systems and business applications.
- Jul 2018Series B—
- Dec 2017Series B$12M
#11
Seed · Barcelona, Catalonia · founded 2015 · 18 employees$300Kraised▾
SharpLaunch is a company that offers an end to end real estate marketing platform for commercial real estate (CRE) brokers, building owners, and property managers. Some of the features the company provide are developing and designing mobile supportive website, interactive map like feature to engage with online leads and prospective customers, securely share the file in the cloud, the analytical solution for lead management, marketing analytical solutions. The company's clientele includes CBRE, JLL, KSPartners, and Nicola Wealth, among others.
- Nov 2022Seed$400K
- Aug 2016Seed$300K
#12
Deadpooled · Madrid, Community of Madrid · founded 2013$623.5Kraised▾
Marketing automation platform for pharmacies. Its features include multichannel marketing through email, SMS, web, mobile application, social networks and others, CRM and scorecard and loyalty card program. It also offers SEO, web page designing, and other digital services which enable clients to sell their products, track the status of online orders and follow up patients.
- May 2017Seed$623.5K
- May 2015Seed—
- Mar 2014Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sales Force Automation coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.