Best Sales Force Automation Companies in Sydney, Australia
The 69 best Sales Force Automation companies in Sydney, Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: PractiFI.
Ranked: Best Sales Force Automation companies in Sydney
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | PractiFI Provider of wealth management CRM software for financial advisors | $20M | 77 mo ago | Series B | Emily Wilcox Co-Founder & COO | 2013 | WordPressApple iCloud MailMySQL+37 | 1 launch · 2 awards |
| 2 | Avoka Digital sales enablement and manage customer facing business transactions | $12M | 102 mo ago | Acquired | — | 2005 | — | — |
| 3 | Flamingo AI-based customer support chatbots and virtual assistance solutions for the insurance industry | $8M | 102 mo ago | Deadpooled | — | 2014 | — | — |
| 4 | Daisee Developer of voice analytics software for contact centre quality assurance | $7M | 98 mo ago | Series A | Richard Kimber Founder & Board Director | 2017 | styled-componentsReactGatsby+13 | — |
| 5 | NurtureCloud Cloud-based sales management software provider for the real estate industry | $3M | 76 mo ago | Series A | Michal Kot Co-Founder & CEO | 2013 | — | 1 launch · 1 award |
| 6 | Effi Provider of lead generation and CRM tools for mortgage brokers | $1M | 64 mo ago | Seed | — | 2020 | — | 1 partnership |
| 7 | TrustSphere Provider of sales analytics and forecasting solutions | $88K | 104 mo ago | Funding Raised | Manish Goel Co-Founder & CEO | 2005 | — | — |
| 8 | Fuzzy AI Provider of AI-powered platform for social selling and lead generation | — | 35 mo ago | Seed | Serena Lam Founder & CEO | 2023 | Node.jsRadix UITailwind CSS+10 | — |
Top 9 Sales Force Automation companies in Sydney
#1
Series B · Sydney, New South Wales · founded 2013 · 82 employees$19.8Mraised▾
Provider of wealth management CRM software for financial advisors. It offers a platform designed to address the specific challenges faced by financial advisory firms. The software includes features such as automated task management, compliance tracking, an open API for integrations, pipeline management, and workflow automation tools. It also provides robust reporting and analytics capabilities to support data-driven decision-making. The platform is designed to enhance client relationships through improved communication and personalized service. Development incorporates client feedback to ensure the software meets the evolving needs of the industry.
- Jan 2020Series B$16.3M
- Aug 2018Series A$2.2M
- Sep 2015Seed$1.3M
#2
Acquired · Sydney, New South Wales · founded 2005 · 270 employees$12Mraised▾
Avoka is the Digital Sales Enablement Company and helps to manage customer-facing transactions. It caters to customer experiences for complex transactions like loans, credit card applications, insurance claims, or enrolling for a government product or service. Their suite of Avoka Transact products allow organizations to manage and control multi-channel digital transactions; replace paper, PDF and web forms with applications that integrate all sales channels and improve customer experiences. Provides a field data collection tool to field service with mobile forms, custom data fields and open account or apply for loans.
- Dec 2017Series A$12M
- Sep 2013Seed—
#3
Seed · Sydney, New South Wales · founded 2020 · 8 employees$1.2Mraised▾
Provider of lead generation and CRM tools for mortgage brokers. It offers a platform designed to streamline operations, improve client outcomes, and increase business. The system includes features such as lead generation systems, chatbot and SMS automation, AI-powered document management, and CRM integrations. Various pricing plans cater to different brokerage sizes, offering scalable solutions with features like custom branding and API access. The platform aims to enhance efficiency and client experience within the mortgage broking industry.
- Feb 2021Seed$1.2M
#4
Series A · Sydney, New South Wales · founded 2013 · 10 employees$3Mraised▾
NurtureCloud offers cloud-based sales management software for the real estate industry. The solution utilizes propensity modeling to drive interactions between agents/customers. The company claims that its platform includes buyer and vendor portals which pull data from NurtureCloud, Realestate.com.au and Domain.
- Feb 2020Series A$3M
#5
Deadpooled · Sydney, New South Wales · founded 2014 · 17 employees$7.6Mraised▾
AI-based customer support chatbots and virtual assistance solutions for the insurance industry. Its product line includes Rossie and Maggie. Rossie is a sales agent that guides customers through their research, quotation, application, and payment journey. Maggie is an inquiry assistant that answers customer queries and is capable of generating and qualifying leads.
- Dec 2017Post IPO$7.6M
#6
Series A · Sydney, New South Wales · founded 2017 · 38 employees$6.8Mraised▾
Developer of voice analytics software for contact centre quality assurance. The software transcribes calls, evaluates performance, and improves quality assurance standards. It analyses customer interactions, reveals compliance gaps, and identifies caller sentiment. The software uses artificial intelligence, natural language processing, and sentiment analysis. It provides insights about team performance.
- Mar 2018Series A$6.8M
#7
Funding Raised · Sydney, New South Wales · founded 2005 · 9 employees$88.1Kraised▾
TrustSphere is a provider of sales analytics and forecasting solutions. Its sales analytics product does sales forecasting and can be integrated with Salesforce, and IBM connections. Its Risk analytics product, TrustValut evaluates relationships of interest and monitors potential data leakage. Its people analytics product, TrustView can be used for relationship visualizations and advanced social network analytics on communication data. Its clients are Ramco, ISW, IBM, HP, and Next IT Systems among others.
- Oct 2017Grant (prize money)$88.1K
#8
Seed · Sydney, New South Wales · founded 2023—raised▾
Provider of AI-powered platform for social selling and lead generation. The platform helps sales teams build relationships and automate personalized outreach. It analyzes brand voice and prospect context to generate messages and comments. The platform also discovers ideal buyers and engages with prospects to build relationships. It provides tools to craft posts and convert engagers into personalized outreach sequences.
- Jul 2023Seed—
#9
Seed · Sydney, New South Wales · founded 2017 · 6 employees—raised▾
Cloud-based workflow automation and predictive lead generation tool. Its proprietary search query interface optimizes results against granular firmographic and technographic profiling that includes organization, technology, and individual characteristics. It uses an AI algorithm and helps to build targeted prospect lists, find leads that are ideal customer look-alikes, define sales-leading trigger events, and visualize target market data. It is a tool available on the subscription based pricing model.
- Jun 2018Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sales Force Automation coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.