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Radar · Sales Force Automation in Victoria

Best Sales Force Automation Companies in Victoria, Australia

The 67 best Sales Force Automation companies in Victoria, Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Performio.

67companies tracked
$129.2Mdisclosed funding
0unicorns
7have raised

Ranked: Best Sales Force Automation companies in Victoria

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Performio
Sales commissions and incentive compensation management software
$75M33 mo agoSeries ADavid Marshall
Co-Founder & CEO
2006HubSpot CMS HubSentryZendesk+282 launchs
2me&u
AI menu and ordering platform personalizing guest experiences for hospitality
69Talent top 28%AI top 35%Funding top 37%Tech top 38%
All 10 signals ▾
Talenttop 28%
AItop 35%
Fundingtop 37%
Techtop 38%
Producttop 40%
Markettop 45%
Growthtop 45%
Moattop 48%
Globalbottom 36%
Newsbottom 27%
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
AI: Product described with: ai-driven, artificial intelligence
rank vs industry peers · Fliar Intelligence Index 69/100
$38M42 mo agoSeries CAndrei Miulescu
Co-Founder
2018WebflowCart FunctionalityApple iCloud Mail+23—
3Preezie
Provider of AI shopping assistant and quiz platform for e-commerce
$6M55 mo agoSeries AQuoc Nguyen
Co-Founder
2017HubSpot CMS HubTailwind CSSAmazon ALB+20—
4Firmable
Lead generation platform for businesses
$6M3 mo agoSeries AKarthik Venkatasubramanian
Co-Founder & Chief Product and Technology Officer
2023WordPress Block EditorWordPressMySQL+321 job opening · 1 expansion
5Blinq$3M13 mo agoSeries AJarrod Webb
Founder & CEO
2013WebflowApple iCloud MailGoogle Workspace+22—
6Rental Heroes
Provider of a cloud-driven maintenance management software for properties
$1M61 mo agoSeedDominik Chmielewski
Co-Founder & CCO
2018——
7Bond Software
Membership management software for clubs, associations, and unions
—43 mo agoSeedMichael Williamson
Co-Founder
2016WordPressMySQLPHP+23—
8Aprika
Platform offering suite of solutions for salesforce CRM
——UnfundedChris Woolcott
Co-Founder & CTO
2010WordPressMySQLSalesforce+37—

Top 7 Sales Force Automation companies in Victoria

#1
Series A · Melbourne, Victoria · founded 2023
$5.7Mraised
▾

Lead generation platform for businesses. It helps businesses make informed decisions about leads, customers, and candidates. The platform allows users access to a database of companies with a number of attributes, including location, industry, and employees.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 8k LinkedIn followers — 11.5% of this cohort's audience
Hiring: 1 hiring post in 12 mo (public) · hiring: Account Executive
Activity: 1 expansions announced in 12 mo
Funding rounds
  • Mar 2026Series A$14M
  • Oct 2023Seed$5.7M
Founders & team
Karthik VenkatasubramanianCo-Founder & Chief Product and Technology OfficerLeigh JasperCo-Founder & Co-CEOPaul PerrettCo-Founder & Co-CEO
Investors
AirTree, 20VC Fund, Capital J Investments
Tech stack
Amazon Web ServicesCloudflareCloudflare Bot ManagementCore-JsGoogle AnalyticsGoogle Tag Manager
#2
Series A · Melbourne, Victoria · founded 2013 · 27 employees
$3.5Mraised
▾
LinkedIn Pulse recent public activity · Jul 2026
Audience: 24k LinkedIn followers — 35.2% of this cohort's audience
Funding rounds
  • May 2025Series A$25M
  • May 2022Seed$3.5M
  • Seed—
Founders & team
Jarrod WebbFounder & CEO
Investors
Blackbird Ventures, Square Peg Ventures, 500 Global, Touring Capital, HubSpot, Gaze Capital
Tech stack
AmplitudeApple Icloud MailCloudflareCloudflare Bot ManagementCloudflare Browser InsightsCloudflare Zaraz
#3
Series A · South Melbourne, Victoria · founded 2006 · 138 employees
$75Mraised
▾

Performio is a web based sales commissions and incentive compensation management solution for sales teams. It allows members to automate sales commission calculations and get insights into sales compensation data. It offers features such as commission statements, compensation plan management, modeling and budgeting, leaderboard, and integrations with CRM, HRMS, payroll, and accounting systems. It caters to multiple industries including banking and financial services, business services, life sciences, etc. Major customers include Vodafone, Johnson and Johnson, Fuji Xerox, Veeva, Verizon Wireless, Fisher and Paykel, and Astra Zeneca.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 11k LinkedIn followers — 16.5% of this cohort's audience
Activity: 2 product launches announced in 12 mo
Funding rounds
  • Sep 2023Conventional Debt$13M
  • Jun 2022Series A$75M
  • Jun 2021Seed—
Founders & team
David MarshallCo-Founder & CEO
Investors
Canadian Imperial Bank of Commerce, Flow Capital, JMI Management, Trilogy Search Partners
Tech stack
6SenseClickceaseCloudflareCloudflare Bot ManagementCore-JsDocusign
#4
Series C · Collingwood, Victoria · founded 2018 · 168 employees
$38Mraised
▾

AI menu and ordering platform personalizing guest experiences for hospitality. This platform empowers venues to personalize the dining experience through AI-driven menu recommendations, trending item displays, and taste-based sorting. It offers features like intelligent upsells, beautiful photos, language translations, and dietary/allergen information to delight guests. The platform supports various ordering and payment flows, including mobile ordering, multi-vendor options, hybrid guest/server interactions, and staff upsells. It integrates with CRM, loyalty programs, and other enterprise APIs, offering a comprehensive solution for hospitality businesses to enhance guest engagement, increase revenue, and streamline operations. It provides 24/7 human support and resources like blogs, podcasts, and case studies. This is a SaaS platform that leverages Artificial Intelligence to provide a personalized and efficient ordering experience.

Fliar Intelligence Index™ 69how this company ranks against its industry peers
Talent
top 28%
AI
top 35%
Funding
top 37%
Tech
top 38%
Product
top 40%
Market
top 45%
Talent: 3 named leaders on record · 3 C-suite/founder profiles curated
AI: Product described with: ai-driven, artificial intelligence
Funding: Raised $38.0M across 2 rounds · 2 rounds over 7 yrs (0.3/yr) · Last round Series C (Dec 2022)
Funding rounds
  • Dec 2022Series C$30M
  • Dec 2019Series B$8M
Founders & team
Andrei MiulescuCo-FounderKim TeoCo-FounderStevan PremuticoCo-Founder
Investors
Acorn Capital, The Fund, Gunnersen Investments, TR Ventures, Saniel Ventures, Flying Fox Ventures
Tech stack
AmplitudeApple Icloud MailCart FunctionalityCdnjsCloudflareCloudflare Bot Management
#5
Series A · Melbourne, Victoria · founded 2017 · 39 employees
$6.1Mraised
▾

Provider of AI shopping assistant and quiz platform for e-commerce. The company offers AI-powered shopping experiences with natural language search and product recommendations. It also provides a quiz platform that guides shoppers to personalized product selections. The platform integrates with e-commerce systems to enhance customer engagement.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 9.6% of this cohort's audience
Funding rounds
  • Nov 2021Series A$5.5M
  • May 2020Seed$575K
Founders & team
Quoc NguyenCo-FounderMichael TutekCo-Founder & CEOLuke MilkovicCo-Founder
Investors
Touch Ventures, Steve Baxter, TEN13, Skalata, Exit Velocity, Gunnersen Investments
Tech stack
Amazon AlbAmazon S3Amazon Web ServicesAosCloudflareCloudflare Bot Management
#6
Seed · Melbourne, Victoria · founded 2018
$1Mraised
▾

Provider of a cloud-driven maintenance management software for properties. The platform offers a smart assistance solution that leverages chatbot and artificial intelligence technology to manage tasks such as understanding the issue, booking appointments, and approving quotes. The platform can also be integrated with Facebook messenger, google assistant, and more.

Funding rounds
  • May 2021Seed$1M
Founders & team
Dominik ChmielewskiCo-Founder & CCO
Investors
Investible, Hustle Fund, Artesian, BlueChilli
#7
Seed · South Melbourne, Victoria · founded 2016 · 15 employees
—raised
▾

Membership management software for clubs, associations, and unions. The offered product is Bond MRM software that helps member-based organizations to improve their membership engagement and communication. Also, it offers a Bond Commerce tool for internet commerce, Bond Careers is a career pathway platform, Bond App is an iOS and Android-based member management app with a digital membership card, and Bond Business Process Automation to manage business processes and workflows.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers — 6.3% of this cohort's audience
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Nov 2022Seed—
Founders & team
Michael WilliamsonCo-Founder
Investors
Lighter Capital
Tech stack
AngularjsBootstrapCdnjsCloudflareDropzoneFont Awesome

Funding & investor landscape

$129.2Mtotal disclosed funding
6companies funded
11disclosed rounds
0rounds last 90 days
Most active investors
Artesian2 rounds
Capital J Investments2 rounds
Gunnersen Investments2 rounds
20VC Fund1 rounds
500 Global1 rounds
Acorn Capital1 rounds
AirTree1 rounds
Atto1 rounds
Blackbird Ventures1 rounds
BlueChilli1 rounds

Notable founders

Karthik Venkatasubramanian
Co-Founder & Chief Product and Technology Officer · Firmable
Leigh Jasper
Co-Founder & Co-CEO · Firmable
Jarrod Webb
Founder & CEO · Blinq
David Marshall
Co-Founder & CEO · Performio
Andrei Miulescu
Co-Founder · me&u
Kim Teo
Co-Founder · me&u
Quoc Nguyen
Co-Founder · Preezie
Michael Tutek
Co-Founder & CEO · Preezie
Dominik Chmielewski
Co-Founder & CCO · Rental Heroes
Michael Williamson
Co-Founder · Bond Software
Prism market signals · Australia · country-scoped Prism corpus, 69,018 docs

Market landscape — 10 sub-themes by coverage

Share of Sales Force Automation coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Sales Force Automation companies are there in Victoria, Australia?
Radar tracks 67 indexable Sales Force Automation companies headquartered in Victoria, Australia that meet our profile-completeness bar.
What is the total funding raised by Sales Force Automation companies in Victoria, Australia?
The Sales Force Automation companies in Victoria, Australia on this list have raised a combined $129.2M in disclosed equity funding across 6 funded companies.
Which is the highest-funded Sales Force Automation company in Victoria, Australia?
Performio is the highest-funded Sales Force Automation company in Victoria, Australia, with $75M in disclosed equity funding.
How many Sales Force Automation companies in Victoria, Australia are funded?
6 of the 67 Sales Force Automation companies in Victoria, Australia on this list have disclosed at least one equity funding round.
How many Sales Force Automation unicorns are there in Victoria, Australia?
None of the Sales Force Automation companies in Victoria, Australia on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Victoria, Australia Sales Force Automation companies?
The most active investors in Victoria, Australia Sales Force Automation companies on this list include Artesian, Capital J Investments, Gunnersen Investments, 20VC Fund, 500 Global.
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