Best Sports Tech Companies in Australia
The 217 best Sports Tech companies in Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: PointsBet.
Australia's Sports Tech scene has real money behind it — $474M in disclosed funding across 217 tracked companies, and the install curve is pointing firmly upward, with median app growth running at +18% YoY across sports and sporting goods categories. This directory ranks the best Sports Tech companies in Australia by disclosed equity funding and recent funding momentum, so you're looking at the sharpest signal available for where capital is actually landing. PointsBet leads the pack at $116M raised, followed by PlayUp at $95M and Science In Sport at $48M, which tells you the prize is concentrating fast around performance data and wagering infrastructure.
What I find telling is how broad the demand stack has become. Rising global viewership, fan engagement tools, and athlete performance analytics are all pulling investment simultaneously, as startups reshape the sports industry at a pace that's hard to ignore. And data-driven scouting is emerging as its own distinct layer, one where VALD Performance's $36M raise makes a lot more sense when you see the appetite for precision athlete metrics. Backers like Yolo Investments and Artesian are active here precisely because the revenue pool isn't speculative anymore. So where does the next tranche of funding land? Watch the performance analytics and fan monetisation verticals closely.
- prnewswire.com
- The Business Research Company
Our analysis of 50 Sports Tech companies
$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
Ranked: Best Sports Tech companies in Australia
| # | Company | Disclosed funding | Last round | Stage | Founder | Employees | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | PointsBet Developer of an online sports betting platform | $116M | 48 mo ago | Acquired | — | 653 | Cart FunctionalityAzureReact+18 | — |
| 2 | PlayUp Operator of online platforms for sports and horse race betting | $95M | 67 mo ago | Series C | Daniel Simic Founder & CEO | — | WordPressApple iCloud MailMicrosoft 365+24 | — |
| 3 | BetMakers Technology Group Tech-enabled solutions for sports betting operators | $86M | 64 mo ago | Public | — | 500 | WordPressMySQLPHP+24 | — |
| 4 | Science In Sport Brand of sports nutrition and vitamin products | $48M | 22 mo ago | Acquired | — | 215 | Cart FunctionalityMagentoApple iCloud Mail+33 | — |
| 5 | VALD Performance Provider of cloud-based athlete injury risk analysis solutions 57Tech top 24%Growth top 30%Product top 32%Moat top 38% All 9 signals ▾Techtop 24% Growthtop 30% Producttop 32% Moattop 38% Fundingtop 39% Marketbottom 45% Innovationbottom 43% Globalbottom 40% Patentsbottom 34% Tech: 55 technologies across 5/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 Growth: Web rank 1,000,000 → 500,000 YoY rank vs industry peers · Fliar Intelligence Index 57/100 | $36M | 42 mo ago | Series C | — | — | ContentfulSentryNode.js+27 | — |
| 6 | PlayUp Online gambling platform offering multi-category sports betting services | $35M | 63 mo ago | Series B | Daniel Simic Co-Founder & CEO | — | SentryZendeskTailwind CSS+18 | — |
| 7 | Dabble Provider of app-based sports betting platform | $21M | 44 mo ago | Series B | Dave R Co-Founder & CPO | — | WordPressApple iCloud MailMicrosoft 365+37 | — |
| 8 | Picklebet Provider of an online e-sports betting platform | $10M | 30 mo ago | Series A | Damon Oudejans Co-Founder | 43 | ContentfulSentryZendesk+28 | — |
| 9 | Sports Performance Tracking Wearable and app based sports performance tracking and analysis | $7M | 102 mo ago | Series A | William Strange Founder / Director | 6 | Cart FunctionalityShopifyVimeo+32 | — |
| 10 | Forever Network Provider of online sports media for basketball | $6M | 26 mo ago | Series A | Jaden Harris Co-Founder and Director | 17 | — | — |
| 11 | Cipher Sports Diverse software for sports businesses | $5M | 47 mo ago | Series A | Adam Fiske Chief Executive Officer | Co-Founder | 26 | Node.jsHeadless UITailwind CSS+15 | 1 partnership · 1 award |
| 12 | SportChamps Sports and racing tournament betting platform | $4M | 104 mo ago | Seed | Alan Eskander Founder & CEO | 12 | FirebaseGoogle MapsChart.js+28 | — |
| 13 | ECAL Calendar marketing platform for brands | $2M | 142 mo ago | Series A | — | 13 | WordPressMySQLPHP+31 | — |
| 14 | Sportcor Provider of smart cricket balls | $800K | 35 mo ago | Seed | — | 13 | — | — |
| 15 | Lumin Sports Sports data analysis solutions provider | $650K | 76 mo ago | Seed | Benjamin Tripodi Founder & CEO | 10 | SentryApple iCloud MailMicrosoft 365+25 | 2 launchs · 1 partnership |
| 16 | ONTHEGO Sports Online custom sportswear brand | $600K | 121 mo ago | Acquired | — | 8 | Cart FunctionalityShopifyVisa+23 | — |
| 17 | Quipmo Online peer-to-peer rental platform for adventure sports equipment | $500K | 67 mo ago | Deadpooled | — | 4 | — | — |
| 18 | c8apps Social fantasy sports website | $412K | 142 mo ago | Seed | Bao-Minh Tran-Vo Co-Founder | — | — | — |
| 19 | theCrag Developer of a diversified platform for rock climbing | $233K | 60 mo ago | Seed | Campbell Gome Co-Founder | — | BootstrapSparkPostGoogle Workspace+8 | — |
| 20 | Elanation Technology brand focussed in kids | $110K | 74 mo ago | Seed | Katherine Maree Pace Co-Founder & CEO | 3 | — | — |
Top 12 Sports Tech companies in Australia
#1
Acquired · Manly, Queensland · founded 1992 · 215 employees$48.5Mraised▾
Brand of sports nutrition and vitamin products. The company offers vitamins & minerals, Omega 3 fish oils, and supplements for sleep management, gut health, gummies, vitamin D3 products, and more.
- Jul 2024Post IPO$11M
- Nov 2018Post IPO$37.5M
- Feb 2017Angel—
#2
Series A · Sydney, New South Wales · founded 2015 · 17 employees$6Mraised▾
Provider of online sports media for basketball. It provides users with content related to sports for social media. It monetizes through advertising, content marketing, and e-commerce store.
- Mar 2024Series A$6M
- Aug 2015Grant (prize money)—
#3
Series A · Darwin, Northern Territory · founded 2017 · 43 employees$9.9Mraised▾
Provider of an online e-sports betting platform. It allows the users to place bets on various e-sports games like Fifa, CSGO, Dota2, Call of duty, overwatch, and much more. This platform also offers multiple tournaments, the latest e-sports news, etc.
- Nov 2023Series A$9.9M
#4
Acquired · Richmond, Victoria · founded 2017 · 653 employees$116.4Mraised▾
Developer of an online sports betting platform. It allow users to place bets on multiple sports like soccer, basketball, horse racing, and much more. It also offers other features like betting news, odds, and spread betting.
- Jun 2022Post IPO$65.3M
- Sep 2020Post IPO$51.1M
#5
Series C · Brisbane, Queensland · founded 2014$36Mraised▾
Provider of cloud-based athlete injury risk analysis solutions. It offers solutions for analyzing athlete performance, strengths, and weaknesses after an injury. Its products include hamstring testing, neuromuscular strength analysis, and 3D motion tracking systems.
- Dec 2022Series C$36M
#6
Series C · Sydney, New South Wales · founded 2006$95Mraised▾
Operator of online platforms for sports and horse race betting. It provides options for users to place wagers on various sporting events. It also offers a platform dedicated to horse race betting. The platforms aim to provide a user-friendly experience for individuals interested in participating in these activities.
- Nov 2020Series C$25M
- Apr 2011Series C$20M
- 2010Series B$30M
- 2009Series A$15M
#7
Series B · Darwin, Northern Territory · founded 2020$21Mraised▾
Provider of app-based sports betting platform. It allows users to place bets on racing and other sports and allows them to follow other punters, follow their bets, and communicate with friends. Its mobile application is available for IOS and Android users.
- Oct 2022Series B$21M
#8
Public · Broadmeadows, Victoria · founded 2013 · 500 employees$85.8Mraised▾
Tech-enabled solutions for sports betting operators. It offers tech-enabled solutions for gambling operators. It offers white-lable widget solutions for the sportsbook. It offers an integrity platform that provides a comprehensive presentation of race-day and historical data and more. It offers features like ease of integration, customized solutions, automated solutions, etc.
- Feb 2021Post IPO$25M
- Dec 2020Post IPO$36.9M
- Jun 2020Post IPO$24M
#9
Series B · Sydney, New South Wales · founded 2014$34.9Mraised▾
Online gambling platform offering multi-category sports betting services
#10
Seed · Nerang, Queensland · founded 2005 · 13 employees$800Kraised▾
Provider of smart cricket balls
- Jun 2023Seed$800K
- Apr 2021Grant (prize money)$895.5K
#11
Series A · Melbourne, Victoria · founded 2021 · 26 employees$5Mraised▾
Diverse software for sports businesses. Its products include data management software, betting analytic tools, news and updates, AI tools, and online gambling content. It also caters to fantasy league providers.
- Jul 2022Series A$5M
#12
Series A · Melbourne, Victoria · founded 2013 · 6 employees$6.9Mraised▾
Wearable and app based sports performance tracking and analysis
- Dec 2017Series A$5M
- Sep 2016Angel$1.1M
- Sep 2015Angel$713K
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sports Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
How research on Sports Technology is moving in Australia
A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 61 Australia-affiliated papers.
- Griffith University7
- Edith Cowan University6
- Queensland University of Technology6
- Australian Sports Commission5
- University of Canberra5
- Hamstring2
- Analytics2
- Plyometrics1
- Sprint1
- Stretch shortening cycle1
- Physical medicine and rehabilitation1→5
- Athletes2→6
- Athletes4→6
- Physical therapy2→4
Where sports tech is researched across Australia
Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.
Common questions
Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.