Radar · Sports Tech in England
Best Sports Tech Companies in England, United Kingdom
The 676 best Sports Tech companies in England, United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: DAZN.
By Sweetie IyerMarkets & Momentum
676companies tracked
$2.9Bdisclosed funding
3unicorns
165have raised
FLIAR INTELLIGENCE · SPORTS TECH × ENGLAND
Our analysis of 50 Sports Tech companies
$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
50companies analysed
96%cloud-native stacks
2025funding peak (by rounds)
6unicorns
2018median founding year
712kcombined LinkedIn audience
69%of audience held by top 3
3companies hiring publicly (12 mo)
Ranked: Best Sports Tech companies in England
| # | Company | Disclosed funding | Last round | Employees | Founded | Founder | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | DAZN 🦄 Provider of the news media platform for multiple sports | $1.4B | 15 mo ago | 2,737 | 2015 | Shay Segev CEO | WordPressMySQLPHP+20 | — |
| 2 | Gymshark 🦄 Performance-focused activewear brand creating functional, stylish gym and athleisure clothing 60Patents top 24%Innovation top 27%Moat top 27%Funding top 40% All 9 signals ▾Patentstop 24% Innovationtop 27% Moattop 27% Fundingtop 40% Globaltop 40% Growthtop 41% Markettop 45% Talentbottom 49% Fin. healthbottom 37% Patents: 32 patents matched (strict assignee match) · 32 filings since 2022 vs 0 in 2017-21 Innovation: 32 patents (top 30% of patent-holders) · 32 filings since 2022 vs 0 in 2017-21 rank vs industry peers · Fliar Intelligence Index 60/100 | $261M | 70 mo ago | 728 | 2012 | Ben Francis Founder & CEO | — | 2 expansions |
| 3 | Castore 🦄 Internet-first brand of sportswear for men and women 91Fin. health top 17%Tech top 18%Funding top 19%Market top 26% All 10 signals ▾Fin. healthtop 17% Techtop 18% Fundingtop 19% Markettop 26% Moattop 26% Growthtop 28% Talenttop 38% Partnerstop 41% Newstop 47% Globaltop 48% Fin. health: Revenue ~$67.1M · Revenue +187% YoY Tech: 100 technologies across 6/8 capability areas · Cloud: Amazon Alb, Amazon S3 rank vs industry peers · Fliar Intelligence Index 91/100 | $197M | 1 mo ago | 174 | 2016 | Thomas Beahon Co-Founder | Cart FunctionalityShopifyApple iCloud Mail+44 | 2 launchs · 2 partnerships |
| 4 | Sportingbet UK Online platform for sports betting | $129M | 168 mo ago | 3 | 1998 | — | — | — |
| 5 | Let’s Do This Provider of a booking platform for multiple sports activities | $80M | 48 mo ago | 28 | 2016 | Alex Rose Co-Founder & CPO | Apple iCloud MailGoogle WorkspaceTypeScript+28 | — |
| 6 | OTRO Provider of digital social networking and fan engagement platform for football fans | $64M | 90 mo ago | 36 | 2018 | — | — | — |
| 7 | LiveScore Group Developer of betting tools for bettors | $58M | 45 mo ago | 252 252 → 531 (+111%) | 1998 | Devon T CEO | WordPressMySQLPHP+22 | 2 awards |
| 8 | Playermaker Wearable device for providing football-focused analysis 37Tech top 30%Moat top 31%Funding top 34%Product top 40% All 10 signals ▾Techtop 30% Moattop 31% Fundingtop 34% Producttop 40% Growthtop 45% Talentbottom 49% Globalbottom 39% Customersbottom 35% Marketbottom 23% Newsbottom 22% Tech: 62 technologies across 5/8 capability areas · Cloud: Cloudflare Moat: Editorial + unicorn rating 8/10 · Soonicorn rank vs industry peers · Fliar Intelligence Index 37/100 | $50M | 32 mo ago | 1 | 2002 | Eyal Postelnik Co-Founder | WordPressMySQLPHP+39 | — |
| 9 | Copa90 Online platform offering football content | $45M | 59 mo ago | 73 73 → 108 (+48%) | 2006 | — | Apple iCloud MailGoogle WorkspaceAmazon Web Services+4 | — |
| 10 | SportPursuit Online retailer of sports equipment using flash sales | $40M | 60 mo ago | 89 89 → 109 (+22%) | 2011 | Luke Pikett Co-Founder | Cart FunctionalityStoryblokTailwind CSS+17 | — |
| 11 | Supponor Platform offering in game advertising solution 48Product top 26%Innovation top 34%Funding top 37%Growth top 45% All 8 signals ▾Producttop 26% Innovationtop 34% Fundingtop 37% Growthtop 45% Techbottom 46% Marketbottom 38% Globalbottom 37% Newsbottom 18% Product: 6 distinct product lines · Company stage: Acquired Innovation: 6 product lines rank vs industry peers · Fliar Intelligence Index 48/100 | $37M | 88 mo ago | 30 | 2006 | — | WordPressMySQLPHP+19 | — |
| 12 | FSB Technology Provider of tech-enabled software solutions for the gambling and sports betting industries | $33M | 82 mo ago | 125 | 2007 | Mark Blandford Co-Founder | WebflowSalesforcecore-js+12 | — |
| 13 | Powerleague | $30M | 1 mo ago | 212 | 1987 | Christian Rose CEO | Cart FunctionalityWordPressMySQL+38 | — |
| 14 | Wiggle Sporting goods retailer | $23M | 239 mo ago | 654 | 1999 | Mitch Dall Co-Founder | Apple iCloud MailMicrosoft 365Ruby+23 | — |
| 15 | Carv Developer of pressure sensing insoles and wearable module for skiers 67Customers top 24%Growth top 26%Innovation top 28%Tech top 29% All 10 signals ▾Customerstop 24% Growthtop 26% Innovationtop 28% Techtop 29% Talenttop 34% Fundingtop 39% Moattop 39% Producttop 44% Globalbottom 39% Marketbottom 31% Customers: Play-Store rating 4.63★ across 1,223 ratings (1 apps) · Review volume +34% in 6 mo Growth: Headcount 17 → 30 (+76%) across vintages rank vs industry peers · Fliar Intelligence Index 67/100 | $21M | 25 mo ago | 30 | 2013 | Pruthvikar Reddy Co-Founder & CTO | Cart FunctionalityCraft CMSPHP+33 | — |
| 16 | Sportside Social platform for sports events management application | $20M | 70 mo ago | 2 | 2015 | — | — | — |
| 17 | Sportable Offers device-based performance tracking & training solution for Rugby 45Growth top 35%Talent top 38%Funding top 46%Tech bottom 48% All 6 signals ▾Growthtop 35% Talenttop 38% Fundingtop 46% Techbottom 48% Globalbottom 39% Marketbottom 36% Growth: Headcount 22 → 32 (+45%) across vintages Talent: 2 named leaders on record · 2 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 45/100 | $19M | 25 mo ago | 32 | 2015 | Peter Husemeyer Founder / CTO | WebflowAmazon Web ServicesBambooHR+12 | 2 partnerships · 1 award |
| 18 | Midnite Esports betting platform for players | $18M | 5 mo ago | 24 | 2015 | Nick Wright Founder & CEO | Amazon WebstoreWebflowApple iCloud Mail+29 | 1 award |
| 19 | Low6 Provider of fan engagement solutions for sports teams | $18M | 43 mo ago | 47 47 → 41 (-13%) | 2017 | — | WordPressApple iCloud MailMicrosoft 365+33 | 1 award |
| 20 | OpenBet Provider of software solutions for the betting and online gaming industry | $17M | 138 mo ago | 360 | 1996 | — | Craft CMSSentryApple iCloud Mail+27 | 1 award |
| 21 | PlayerLayer Internet First Brand offering multi-category sportswear | $17M | 86 mo ago | 55 | 2009 | — | Cart FunctionalityMagentoElasticsearch+19 | 2 partnerships |
| 22 | Sporting News Network of digital platforms providing sports news and media content | $15M | 33 mo ago | 3 | 1886 | Tom Hall CEO | Microsoft ASP.NETBootstrapAmazon ALB+37 | 1 partnership |
| 23 | Catapult Provider of sports analytics solutions | $9M | 77 mo ago | 3 | 2006 | — | Cart FunctionalityWooCommerceWordPress+34 | — |
| 24 | Darts Corner Online retailer offering multi-category products | $9M | 67 mo ago | 46 46 → 47 (+2%) | 2007 | Wayne Taylor Managing Director | Cart FunctionalityShopifyAmazon Web Services+44 | — |
| 25 | GroundWOW Full-color stadium ground printer company | $7M | 50 mo ago | — | 2019 | Tony Rhoades Chairman & CEO | — | — |
| 26 | Monterosa Provider of a platform for gamified digital experiences and fan engagement | $6M | 50 mo ago | 53 | 2003 | — | Framer SitesReactCloudflare+17 | 1 launch · 2 partnerships · 3 awards |
| 27 | Playfinder Online platform to book sports facilities | $6M | 57 mo ago | 1 | 2014 | Sandford Loudon Founder | Cart FunctionalityTypeScriptNode.js+21 | 1 job opening · 1 expansion |
| 28 | Maison Sport Marketplace for booking winter-sports instructors | $6M | 30 mo ago | 14 | 2015 | Aaron Tipping Co Founder | SentryApple iCloud MailGoogle Workspace+32 | — |
| 29 | Perfect Moment Internet-first brand offering winter sports wear for men and women 29Funding top 30%Moat top 35%Talent top 38%Tech top 41% All 9 signals ▾Fundingtop 30% Moattop 35% Talenttop 38% Techtop 41% Newstop 41% Globalbottom 37% Marketbottom 35% Growthbottom 35% Fin. healthbottom 33% Funding: Raised $5.5M across 5 rounds · 5 rounds over 5 yrs (1.0/yr) Moat: Editorial + unicorn rating 6/10 · 5 curated direct competitors tracked rank vs industry peers · Fliar Intelligence Index 29/100 | $6M | 2 mo ago | 18 | 2002 | Max Gottschalk Co-Founder | ContentfulTurbopackstyled-components+28 | 1 partnership |
| 30 | SportsIcon Provider of a blockchain-based digital collection platform | $6M | 54 mo ago | 4 | 1998 | — | — | — |
| 31 | Smarkets Betting exchange for sports | $5M | 60 mo ago | 109 109 → 103 (-6%) | 2008 | Donald Trost Co-Founder | RubyRuby on RailsEnvoy+11 | — |
| 32 | Eterlast Developer of web3-based sports games | $4M | 43 mo ago | 4 | 2021 | Joan Parera Co-Founder & CEO | — | — |
| 33 | Gamepl Provider of AI-driven sports analytics for live betting market solutions | $4M | 27 mo ago | 4 | 2017 | Graham Savage Co-Founder & CEO | — | 1 partnership |
| 34 | Soccerverse Online platform for managing and trading in a massive multiplayer soccer universe called soccerverse | $4M | 40 mo ago | — | 2022 | Ryan Smyth Co-Founder | WordPressMySQLPHP+19 | — |
| 35 | GoRout Provider of wearable systems for training management of American football teams 45Growth top 35%Innovation top 36%Tech top 40%Product top 44% All 7 signals ▾Growthtop 35% Innovationtop 36% Techtop 40% Producttop 44% Fundingbottom 47% Globalbottom 36% Marketbottom 28% Growth: Fresh capital in last 24 mo Innovation: 1 product line · Deep-tech classification: Tech Hardware rank vs industry peers · Fliar Intelligence Index 45/100 | $3M | 19 mo ago | 9 | 2014 | — | WordPressMySQLFirebase+38 | 2 partnerships |
| 36 | Hexis Developer of a nutrition management platform for athletes | $3M | 29 mo ago | 1 | 2018 | Carmen Lefevre-Lewis Co-Founder | SentryNode.jsClerk+20 | — |
| 37 | Fan Hub Content platform for football fans | $3M | 3 mo ago | 15 | 2014 | Gareth Lippiatt Founder & CEO | WordPress Site EditorWordPressCanny+30 | — |
| 38 | Raw Stadia Provider of data-driven player performance analytics solutions | $3M | 30 mo ago | 4 | 2018 | Francois Brouillet Co-Founder | — | 1 launch |
| 39 | OVAL3 Fantasy Rugby platform | $3M | 29 mo ago | — | 2022 | Tony Bouquier CEO | SentryTypeScriptGraphQL+22 | — |
| 40 | BUFF Developer of the AI-enabled fan engagement platform | $2M | 41 mo ago | 7 | 2019 | Jonty Whitehead President and Founder | WordPressMySQLPHP+20 | 1 job opening |
| 41 | Body Rocket Provider of cycling and triathlon real-time aerodynamics analytics platform | $2M | 43 mo ago | 4 | 2017 | Eric Degolier Founder | Webflow EcommerceWebflowStripe+21 | — |
| 42 | Betmate Operator of a social betting platform offering peer-to-peer sports games | $2M | 17 mo ago | 6 | 2020 | Declan Dowling Co-Founder | Webflowcore-jsjQuery+12 | — |
| 43 | Brawn Provider of managed small group training programs for fitness facilities | $2M | 28 mo ago | 2 | 2002 | — | — | — |
| 44 | OOSC Online fashion brand offering a wide range of eco-friendly sportswear apparel for men and women | $2M | 27 mo ago | 2 | 2015 | Aaron McLaughlin Co-Founder | Cart FunctionalityShopifySentry+38 | — |
| 45 | Luscid Platform offering sports business analytics | $1M | 23 mo ago | — | 2022 | Damien Gillman Co-Founder & Chief Strategy Officer | — | 1 partnership |
| 46 | Track Titan Provider of AI-enabled motorsports training & performance tracking solutions | $941K | 6 mo ago | 8 | 2020 | Max Teichert Founder & CEO | Webflow EcommerceWebflowBootstrap+32 | — |
| 47 | Bootbag Scouting platform for soccer | $631K | 28 mo ago | 1 | 2019 | — | — | — |
| 48 | Prorizon Mental health management platform for athletes | $507K | 15 mo ago | — | 2022 | Titouan Freville Co-Founder & CTO | — | — |
| 49 | Striver Social media platform for soccer players | $450K | 10 mo ago | — | 2021 | Tim Chase Founder | — | — |
Top 12 Sports Tech companies in England
#1
Castore 🦄Series D · London, England · founded 2016 · 174 employees$197.5Mraised▾
Castore 🦄
Series D · London, England · founded 2016 · 174 employees
Internet-first brand of sportswear for men and women. It provides users with a catalogue that includes jackets, tops, shirts, trousers, jackets, hoodies, and accessories. In addition, the company also offers sportswear for golf, tennis, and badminton.
Fliar Intelligence Index™ 91how this company ranks against its industry peers
Fin. health
top 17%Tech
top 18%Funding
top 19%Market
top 26%Moat
top 26%Growth
top 28%Fin. health: Revenue ~$67.1M · Revenue +187% YoY
Tech: 100 technologies across 6/8 capability areas · Cloud: Amazon Alb, Amazon S3 · Devops: Varnish
Funding: Raised $197M across 6 rounds · 6 rounds over 8 yrs (0.8/yr) · Last round Conventional Debt (May 2026)
Audience (LinkedIn): 36k LinkedIn followers — 5.0% of this cohort's audience · 239 engagements/post (4.5× cohort median)
Activity (LinkedIn): 2 product launches · 5 partnerships (incl. Harlequins) announced in 12 mo
Funding rounds
- May 2026Conventional Debt$122M
- Nov 2023Series D$183.5M
- Jan 2023Conventional Debt$30.2M
- Sep 2022Conventional Debt$63M
Founders & team
Investors
NatWest, SVB, BNP Paribas, HSBC, The Raine Group, Hanaco Ventures
Tech stack
AhrefsAmazon AlbAmazon S3Amazon Web ServicesAmerican ExpressAnimate.Css
#2
Acquired · London, England · founded 1987 · 212 employees$30.4Mraised▾
Acquired · London, England · founded 1987 · 212 employees
LinkedIn Pulse recent public activity · Jul 2026
Audience: 6k LinkedIn followers
Funding rounds
- Apr 2026Conventional Debt$30.4M
Founders & team
Investors
Barclays
Tech stack
Alpine.JsAmazon AlbAmazon CloudfrontAmazon SesAmazon Web ServicesApple Sign-In
#3
DAZN 🦄Series E · London, England · founded 2015 · 2737 employees$1.4Braised▾
DAZN 🦄
Series E · London, England · founded 2015 · 2737 employees
Provider of the news media platform for multiple sports. It provides users with an online sports media platform that sports news,live scores and video streaming solutions for multiple sports. It also provides users with player performance,NFT purchasing and ticket bookings.
Funding rounds
- Feb 2025Series E$1B
- 2018Series D$391M
Founders & team
Investors
Surjsports, Dentsu, Access Industries, Go4it Capital
Tech stack
Amazon Web ServicesCdnjsCloudflareCore-JsElementorGoogle Analytics
#4
Series C · London, England · founded 2015 · 24 employees$18.5Mraised▾
Series C · London, England · founded 2015 · 24 employees
Midnite is an Esports betting platform for players. The company is an esports betting platform that enables gamers to bet on various esports games including Fortnite, CG GO, League of Legends, and more. Gamers can compete with other users and win prizes.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 31k LinkedIn followers — 4.3% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
- Jan 2026Series C$35M
- Oct 2025Conventional Debt$100M
- Apr 2025Series B$10M
- Feb 2022Series A$16M
Founders & team
Investors
Makers Fund, Betfair Group, GVC Holdings, The Raine Group, Venrex, Discerning Capital
Tech stack
Amazon AdvertisingAmazon SesAmazon Web ServicesAmazon WebstoreApple Icloud MailCdnjs
#5
Public · London, England · founded 2002 · 18 employees$5.5Mraised▾
Public · London, England · founded 2002 · 18 employees
Internet-first brand offering winter sports wear for men and women. The product catalog includes tops, pants, leggings, shirts, sweatshirts, and other accessories. The company claims that the products are made of wool, and more.
Fliar Intelligence Index™ 29how this company ranks against its industry peers
Funding
top 30%Moat
top 35%Talent
top 38%Tech
top 41%News
top 41%Global
bottom 37%Funding: Raised $5.5M across 5 rounds · 5 rounds over 5 yrs (1.0/yr) · Last round Post IPO (Mar 2026)
Moat: Editorial + unicorn rating 6/10 · 5 curated direct competitors tracked
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Audience (LinkedIn): 6k LinkedIn followers
Activity (LinkedIn): 2 partnerships (incl. H&M) announced in 12 mo
Funding rounds
- Mar 2026Post IPO$2M
- Aug 2025Post IPO$1.5M
- Apr 2025Post IPO$4.4M
- Nov 2022Series A$5.5M
Founders & team
Investors
Montrose Capital Partners, Kahala19, X Cubed Capital Management, KraneShares, G9 Ventures, Burch Creative Capital
Tech stack
AttentiveCloudflareCloudflare Bot ManagementContentfulCookiebotCore-Js
#6
Seed · Cambridge, England · founded 2014 · 15 employees$3Mraised▾
Seed · Cambridge, England · founded 2014 · 15 employees
Fan Hub is an online content platform for football fans. Users can select their favorite team and they receive news and articles related to the team they follow. The company makes money by affiliate marketing, redirects fans to various businesses offering different services like matchday ticket booking and trip planning. Also offers cashback to users spending money using their platform.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Activity: 2 partnerships (incl. Northern Ireland National Team) announced in 12 mo
Funding rounds
- Feb 2026Grant (prize money)—
- Jan 2024Seed$3M
Founders & team
Investors
Blockchange, Avalanche
Tech stack
Apache Http ServerCannyCloudflareCloudflare Bot ManagementCookieyesCore-Js
#7
Seed · London, England · founded 2020 · 8 employees$941.4Kraised▾
Seed · London, England · founded 2020 · 8 employees
Provider of AI-enabled motorsports training & performance tracking solutions
Funding rounds
- Dec 2025Seed$5M
- Apr 2023Seed$129.4K
- Feb 2023Seed$300.9K
- Dec 2022Seed$511.1K
Founders & team
Investors
Partech Partners, Sequel, APX, HEARTFELT_, Concept Ventures
Tech stack
Amazon SesAmazon Web ServicesBootstrapCloudflareCloudflare Bot ManagementCore-Js
#8
Series A · Rochester, England · founded 2014 · 9 employees$3.3Mraised▾
Series A · Rochester, England · founded 2014 · 9 employees
Provider of wearable systems for training management of American football teams. It develops an on-field sports technology that allows coaches to send fully-animated digital play calls, coaching tips, and assignments to every player in real-time. It also gives each player the flexibility to select their position, switch to another position, and view other teammates' positions on the field.
Fliar Intelligence Index™ 45how this company ranks against its industry peers
Growth
top 35%Innovation
top 36%Tech
top 40%Product
top 44%Funding
bottom 47%Global
bottom 36%Growth: Fresh capital in last 24 mo
Innovation: 1 product line · Deep-tech classification: Tech Hardware
Tech: 45 technologies across 4/8 capability areas · Cloud: Amazon Web Services, Cloudflare · Observability: Microsoft Clarity
Audience (LinkedIn): 1k LinkedIn followers
Activity (LinkedIn): 2 partnerships (incl. Kansas Collegiate Athletic Conference) announced in 12 mo
Funding rounds
- Nov 2024Series A$1.5M
- Mar 2024Series A$1.8M
- Dec 2021Seed$500K
- Aug 2018Seed$1M
Investors
Traction Capital, Hill Capital
Tech stack
Amazon Web ServicesBeaver BuilderCloudflareCloudflare Bot ManagementCore-JsFacebook Pixel
#9
Series A · London, England · founded 2013 · 30 employees$20.8Mraised▾
Series A · London, England · founded 2013 · 30 employees
Developer of pressure sensing insoles and wearable modules for skiers. It provides a wearable solution that can be used by skiers to get insights into their training and improve their technique. The system comprises a pressure insole developed using pressure sensors that detect the pressure change and a Bluetooth-enabled processing module comprising of an accelerometer, a gyroscope, and a magnetometer for tracking the movement of the skier.
Fliar Intelligence Index™ 67how this company ranks against its industry peers
Customers
top 24%Growth
top 26%Innovation
top 28%Tech
top 29%Talent
top 34%Funding
top 39%Customers: Play-Store rating 4.63★ across 1,223 ratings (1 apps) · Review volume +34% in 6 mo
Growth: Headcount 17 → 30 (+76%) across vintages
Innovation: 3 product lines · Deep-tech classification: Tech Hardware
Audience (LinkedIn): 10k LinkedIn followers
Funding rounds
- Apr 2024Series A$10M
- May 2022Series A$5.1M
- Jul 2021Series A$1.3M
- Oct 2020Series A$2.5M
Founders & team
Investors
HAX, Tribe Capital, IOSG Ventures, Consensys, OKX, Fenbushi Capital
Tech stack
BunnyCart FunctionalityCloudflareCloudflare StreamConvertCore-Js
#10
Seed · England · founded 2021$450.4Kraised▾
Seed · England · founded 2021
Social media platform for soccer players. It is available for Android and iOS devices.
Funding rounds
- Jul 2025Seed$450.4K
Founders & team
#11
Series A · Liverpool, England · founded 2020 · 6 employees$2Mraised▾
Series A · Liverpool, England · founded 2020 · 6 employees
Operator of a social betting platform offering peer-to-peer sports games. It provides various game modes based on traditional football betting markets. The platform facilitates games where players compete against each other. It offers options for both public and private games.
Funding rounds
- Jan 2025Series A$2M
- Aug 2021Angel—
- Jun 2021Seed—
Founders & team
Investors
Haatch, Accelerate Ventures
Tech stack
CloudflareCore-JsFacebook PixelGoogle AnalyticsGoogle Font ApiGoogle Hosted Libraries
#12
Series C · London, England · founded 2002 · 1 employees$50Mraised▾
Series C · London, England · founded 2002 · 1 employees
Wearable device for providing football-focused analysis. The company offers on-footwear sensors that provide detection of foot and ball interactions. The product features include technical analysis, tactical analysis, physical analysis, load analysis, video analysis, and more.
Fliar Intelligence Index™ 37how this company ranks against its industry peers
Tech
top 30%Moat
top 31%Funding
top 34%Product
top 40%Growth
top 45%Talent
bottom 49%Tech: 62 technologies across 5/8 capability areas · Cloud: Cloudflare · Observability: Microsoft Clarity
Moat: Editorial + unicorn rating 8/10 · Soonicorn · 10 curated direct competitors tracked
Funding: Raised $50.0M across 2 rounds · 2 rounds over 7 yrs (0.3/yr) · Last round Series C (Oct 2023)
Audience (LinkedIn): 16k LinkedIn followers — 2.3% of this cohort's audience
Funding rounds
- Oct 2023Series C—
- Jun 2022Series C$40M
- Dec 2019Series B$10M
Founders & team
Investors
Ryan Sports Ventures, FengHe Group, Ventura Capital, MIG Capital, Pegasus Tech Ventures, LEAD
Tech stack
Apple PayAwinBrazeCart FunctionalityCloudflareCore-Js
Funding & investor landscape
$2.9Btotal disclosed funding
153companies funded
269disclosed rounds
3rounds last 90 days
Most active investors
Crowdcube5 rounds
Techstars5 rounds
Notable founders
Thomas Beahon
Co-Founder · Castore
Philip Beahon
Co-Founder · Castore
Christian Rose
CEO · Powerleague
Shay Segev
CEO · DAZN
Nick Wright
Founder & CEO · Midnite
Daniel Qu
Co-Founder · Midnite
Max Gottschalk
Co-Founder · Perfect Moment
Jane Gottschalk
Co-Founder · Perfect Moment
Gareth Lippiatt
Founder & CEO · Fan Hub
Max Teichert
Founder & CEO · Track Titan
Pruthvikar Reddy
Co-Founder & CTO · Carv
Jamie Grant
Co-Founder & CEO · Carv
Prism market signals · United Kingdom · country-scoped Prism corpus, 540,277 docs
Market landscape — 10 sub-themes by coverage
Share of Sports Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
RESEARCH SIGNALS · United Kingdom
How research on Sports Technology is moving in the United Kingdom
A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 87 United Kingdom-affiliated papers.
research sentiment over time
202220242025
enthusiastic · positive · guarded tone
Tone is overwhelmingly optimistic and steady — the enthusiastic (strongly-positive) share moved 32% → 32% across 2022–2025.
top research entities
- English Institute of Sport9
- Loughborough University9
- Manchester Metropolitan University6
- Northumbria University4
- University of Oxford4
leading researchers
Barry S. Mason · Victoria L. Goosey‐Tolfrey · Chris Bishop · Florentina J. Hettinga · Ronald J. Maughan · Emma Neupert · Tim Holder · Simon Jobson
▲
Breakthroughs5 · 6%
▲ 0%→6% share
5 median citations60% since 2021mostly methods-led
Analytics, data science, and league research are newly emerging in UK sports technology, reaching 6% field-share.
rising sub-themes (early→recent)
- Analytics3
- Data science2
- League2
- Identification (biology)1
- Coaching1
Landmark Sports Analytics · 33 cites
◆
Advancements33 · 38%
▲ 0%→29% share
14 median citations52% since 2021mostly empirical
Athlete-focused advancement research intensified — papers rose from 1 to 5, driving field-share to 29%.
rising sub-themes (early→recent)
- Athletes1→5
Landmark Creatine supplementation with specific view to exercise/sports performance: an update · 297 cites
▼
Concerns32 · 37%
▲ 0%→39% share
24 median citations47% since 2021mostly reviews
Athlete welfare concerns are rising sharply — papers grew from 5 to 8, with physical therapy increasing 3 to 4.
rising sub-themes (early→recent)
- Athletes5→8
- Physical therapy3→4
Landmark Effects of inter-limb asymmetries on physical and sports performance: a systematic review · 449 cites
RESEARCH HOTSPOTS · United Kingdom
Where sports tech is researched across United Kingdom
Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.
London10 · +0.20
Manchester8 · +0.21
Oxford5 · -0.02
PATENT SIGNAL · United Kingdom
Who's filing sports tech patents in the United Kingdom
United Kingdom sports tech patent filing is steady — 1 filings from 1 assignees (2022–2022), led by SIS Science IN Sport; annual filings 1→1.
1 filings1 assigneespeak 1/yr2022–2022
filing momentum (YoY 2022–2022)
top patent filers
- SIS Science IN Sport1
Common questions
How many Sports Tech companies are there in England, United Kingdom?
Radar tracks 676 indexable Sports Tech companies headquartered in England, United Kingdom that meet our profile-completeness bar.
What is the total funding raised by Sports Tech companies in England, United Kingdom?
The Sports Tech companies in England, United Kingdom on this list have raised a combined $2.9B in disclosed equity funding across 153 funded companies.
Which is the highest-funded Sports Tech company in England, United Kingdom?
DAZN is the highest-funded Sports Tech company in England, United Kingdom, with $1.4B in disclosed equity funding.
How many Sports Tech companies in England, United Kingdom are funded?
153 of the 676 Sports Tech companies in England, United Kingdom on this list have disclosed at least one equity funding round.
How many Sports Tech unicorns are there in England, United Kingdom?
3 Sports Tech companies in England, United Kingdom on this list are valued at $1B or more.
Who are the top investors in England, United Kingdom Sports Tech companies?
The most active investors in England, United Kingdom Sports Tech companies on this list include Crowdcube, SETsquared, Techstars, Angel Investment Network, HAX.
Sweetie IyerMarkets & Momentum
Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.