Smarkets

Betting exchange for sports

placeLondon, England, United Kingdom calendar_todayFounded 2008 groups109 employees language smarkets.com

Registered entities

Reputation

Customer rating 2.5 / 5 across 604 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United Kingdom49.8%
Ireland21.6%
Australia19.7%
United States3.4%
Sweden1.2%

Social engagement

Social engagement: 8.4K social following, 2 posts in the last 12 months — around the industry typical range.

Investor mix

54 investors on record; lead investors include Passion Capital, Susquehanna Growth Equity.

Investor typeCountShare
Venture capital36%
Private equity24%
Other / undisclosed4991%

Share of voice

Share of voice in United Kingdom: 43.1% of web traffic across its competitive set; worldwide: 27.1%.

Recent activity

26 Feb 2026
Partnership
SailGP and Emirates Great Britain SailGP Team
Coming soon