Radar · Sports Tech in London
Best Sports Tech Companies in London, United Kingdom
The 361 best Sports Tech companies in London, United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: DAZN.
By Sweetie IyerMarkets & Momentum
361companies tracked
$2.4Bdisclosed funding
2unicorns
104have raised
FLIAR INTELLIGENCE · SPORTS TECH × LONDON
Our analysis of 50 Sports Tech companies
$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
50companies analysed
96%cloud-native stacks
2025funding peak (by rounds)
6unicorns
2018median founding year
284kcombined LinkedIn audience
42%of audience held by top 3
3companies hiring publicly (12 mo)
Ranked: Best Sports Tech companies in London
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|
| 1 | DAZN 🦄 Provider of the news media platform for multiple sports | $1.4B | 15 mo ago | 2,737 | Shay Segev CEO | WordPressMySQLPHP+20 | — |
| 2 | Castore 🦄 Internet-first brand of sportswear for men and women 91Fin. health top 17%Tech top 18%Funding top 19%Market top 26% All 10 signals ▾Fin. healthtop 17% Techtop 18% Fundingtop 19% Markettop 26% Moattop 26% Growthtop 28% Talenttop 38% Partnerstop 41% Newstop 47% Globaltop 48% Fin. health: Revenue ~$67.1M · Revenue +187% YoY Tech: 100 technologies across 6/8 capability areas · Cloud: Amazon Alb, Amazon S3 rank vs industry peers · Fliar Intelligence Index 91/100 | $197M | 1 mo ago | 174 | Thomas Beahon Co-Founder | Cart FunctionalityShopifyApple iCloud Mail+44 | 2 launchs · 2 partnerships |
| 3 | Sportingbet UK Online platform for sports betting | $129M | 168 mo ago | 3 | — | — | — |
| 4 | Let’s Do This Provider of a booking platform for multiple sports activities | $80M | 48 mo ago | 28 | Alex Rose Co-Founder & CPO | Apple iCloud MailGoogle WorkspaceTypeScript+28 | — |
| 5 | OTRO Provider of digital social networking and fan engagement platform for football fans | $64M | 90 mo ago | 36 | — | — | — |
| 6 | LiveScore Group Developer of betting tools for bettors | $58M | 45 mo ago | 252 252 → 531 (+111%) | Devon T CEO | WordPressMySQLPHP+22 | 2 awards |
| 7 | Playermaker Wearable device for providing football-focused analysis 37Tech top 30%Moat top 31%Funding top 34%Product top 40% All 10 signals ▾Techtop 30% Moattop 31% Fundingtop 34% Producttop 40% Growthtop 45% Talentbottom 49% Globalbottom 39% Customersbottom 35% Marketbottom 23% Newsbottom 22% Tech: 62 technologies across 5/8 capability areas · Cloud: Cloudflare Moat: Editorial + unicorn rating 8/10 · Soonicorn rank vs industry peers · Fliar Intelligence Index 37/100 | $50M | 32 mo ago | 1 | Eyal Postelnik Co-Founder | WordPressMySQLPHP+39 | — |
| 8 | Copa90 Online platform offering football content | $45M | 59 mo ago | 73 73 → 108 (+48%) | — | Apple iCloud MailGoogle WorkspaceAmazon Web Services+4 | — |
| 9 | SportPursuit Online retailer of sports equipment using flash sales | $40M | 60 mo ago | 89 89 → 109 (+22%) | Luke Pikett Co-Founder | Cart FunctionalityStoryblokTailwind CSS+17 | — |
| 10 | Supponor Platform offering in game advertising solution 48Product top 26%Innovation top 34%Funding top 37%Growth top 45% All 8 signals ▾Producttop 26% Innovationtop 34% Fundingtop 37% Growthtop 45% Techbottom 46% Marketbottom 38% Globalbottom 37% Newsbottom 18% Product: 6 distinct product lines · Company stage: Acquired Innovation: 6 product lines rank vs industry peers · Fliar Intelligence Index 48/100 | $37M | 88 mo ago | 30 | — | WordPressMySQLPHP+19 | — |
| 11 | FSB Technology Provider of tech-enabled software solutions for the gambling and sports betting industries | $33M | 82 mo ago | 125 | Mark Blandford Co-Founder | WebflowSalesforcecore-js+12 | — |
| 12 | Powerleague | $30M | 1 mo ago | 212 | Christian Rose CEO | Cart FunctionalityWordPressMySQL+38 | — |
| 13 | Carv Developer of pressure sensing insoles and wearable module for skiers 67Customers top 24%Growth top 26%Innovation top 28%Tech top 29% All 10 signals ▾Customerstop 24% Growthtop 26% Innovationtop 28% Techtop 29% Talenttop 34% Fundingtop 39% Moattop 39% Producttop 44% Globalbottom 39% Marketbottom 31% Customers: Play-Store rating 4.63★ across 1,223 ratings (1 apps) · Review volume +34% in 6 mo Growth: Headcount 17 → 30 (+76%) across vintages rank vs industry peers · Fliar Intelligence Index 67/100 | $21M | 25 mo ago | 30 | Pruthvikar Reddy Co-Founder & CTO | Cart FunctionalityCraft CMSPHP+33 | — |
| 14 | Sportside Social platform for sports events management application | $20M | 70 mo ago | 2 | — | — | — |
| 15 | Sportable Offers device-based performance tracking & training solution for Rugby 45Growth top 35%Talent top 38%Funding top 46%Tech bottom 48% All 6 signals ▾Growthtop 35% Talenttop 38% Fundingtop 46% Techbottom 48% Globalbottom 39% Marketbottom 36% Growth: Headcount 22 → 32 (+45%) across vintages Talent: 2 named leaders on record · 2 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 45/100 | $19M | 25 mo ago | 32 | Peter Husemeyer Founder / CTO | WebflowAmazon Web ServicesBambooHR+12 | 2 partnerships · 1 award |
| 16 | Midnite Esports betting platform for players | $18M | 5 mo ago | 24 | Nick Wright Founder & CEO | Amazon WebstoreWebflowApple iCloud Mail+29 | 1 award |
| 17 | OpenBet Provider of software solutions for the betting and online gaming industry | $17M | 138 mo ago | 360 | — | Craft CMSSentryApple iCloud Mail+27 | 1 award |
| 18 | Dugout Operator of digital platforms providing sports match data and content | $12M | 98 mo ago | 35 | Elliot Richardson Co-Founder | — | — |
| 19 | TLA Worldwide Athlete representation and sports marketing company focused on baseball | $10M | 174 mo ago | 9 | — | — | — |
| 20 | Catapult Provider of sports analytics solutions | $9M | 77 mo ago | 3 | — | Cart FunctionalityWooCommerceWordPress+34 | — |
| 21 | Sportlobster Sports social network for news, blogs, scores and predictions | $8M | 127 mo ago | 52 | Andrew Meikle Co-Founder | — | — |
| 22 | Teamer Provider of team management application for sports team organisation and payments | $7M | 118 mo ago | 17 | — | RubyGoogle MapsRuby on Rails+24 | — |
| 23 | ProjectFTBL Social network for football fans | $7M | 120 mo ago | — | Randhir Singh Co-Founder | — | — |
| 24 | Monterosa Provider of a platform for gamified digital experiences and fan engagement | $6M | 50 mo ago | 53 | — | Framer SitesReactCloudflare+17 | 1 launch · 2 partnerships · 3 awards |
| 25 | Playfinder Online platform to book sports facilities | $6M | 57 mo ago | 1 | Sandford Loudon Founder | Cart FunctionalityTypeScriptNode.js+21 | 1 job opening · 1 expansion |
| 26 | Maison Sport Marketplace for booking winter-sports instructors | $6M | 30 mo ago | 14 | Aaron Tipping Co Founder | SentryApple iCloud MailGoogle Workspace+32 | — |
| 27 | Twenty3 Provider of a sports data technology platform and content services | $6M | 90 mo ago | — | Simon Mcmillan Co-Chief Executive Officer | WordPress Block EditorWordPressMySQL+30 | 1 launch |
| 28 | Perfect Moment Internet-first brand offering winter sports wear for men and women 29Funding top 30%Moat top 35%Talent top 38%Tech top 41% All 9 signals ▾Fundingtop 30% Moattop 35% Talenttop 38% Techtop 41% Newstop 41% Globalbottom 37% Marketbottom 35% Growthbottom 35% Fin. healthbottom 33% Funding: Raised $5.5M across 5 rounds · 5 rounds over 5 yrs (1.0/yr) Moat: Editorial + unicorn rating 6/10 · 5 curated direct competitors tracked rank vs industry peers · Fliar Intelligence Index 29/100 | $6M | 2 mo ago | 18 | Max Gottschalk Co-Founder | ContentfulTurbopackstyled-components+28 | 1 partnership |
| 29 | Smarkets Betting exchange for sports | $5M | 60 mo ago | 109 109 → 103 (-6%) | Donald Trost Co-Founder | RubyRuby on RailsEnvoy+11 | — |
| 30 | Aival Provider of software for healthcare imaging AI evaluation | $5M | 69 mo ago | 3 | Kanwal Bhatia Founder / CEO | — | — |
| 31 | Eterlast Developer of web3-based sports games | $4M | 43 mo ago | 4 | Joan Parera Co-Founder & CEO | — | — |
| 32 | Gamepl Provider of AI-driven sports analytics for live betting market solutions | $4M | 27 mo ago | 4 | Graham Savage Co-Founder & CEO | — | 1 partnership |
| 33 | Soccerverse Online platform for managing and trading in a massive multiplayer soccer universe called soccerverse | $4M | 40 mo ago | — | Ryan Smyth Co-Founder | WordPressMySQLPHP+19 | — |
| 34 | Fanatix Social platform for fans to create and share micro-highlights | $4M | 144 mo ago | 24 | Will Muirhead Co-Founder & CEO | Cart FunctionalityTurbopackNode.js+30 | — |
| 35 | PickGuru Provider of a platform for free-to-play sports gamification and engagement | $3M | 54 mo ago | 6 | Olly Roland-Jones CEO | — | — |
| 36 | CLUB Developer of a fantasy sports platform for football | $3M | 47 mo ago | 5 | — | Cart FunctionalitySquarespace CommerceSquarespace+17 | 1 launch |
| 37 | Hexis Developer of a nutrition management platform for athletes | $3M | 29 mo ago | 1 | Carmen Lefevre-Lewis Co-Founder | SentryNode.jsClerk+20 | — |
| 38 | OVAL3 Fantasy Rugby platform | $3M | 29 mo ago | — | Tony Bouquier CEO | SentryTypeScriptGraphQL+22 | — |
| 39 | BUFF Developer of the AI-enabled fan engagement platform | $2M | 41 mo ago | 7 | Jonty Whitehead President and Founder | WordPressMySQLPHP+20 | 1 job opening |
| 40 | The Sports Edit Online retailer offering sportswear for men and women | $2M | 51 mo ago | 12 | — | Cart FunctionalityShopifyAlgolia+50 | — |
| 41 | iSPORTiSTiCS Developer of an AI-base sports training platform | $2M | 60 mo ago | 2 | — | — | 3 launchs · 2 partnerships |
| 42 | Brawn Provider of managed small group training programs for fitness facilities | $2M | 28 mo ago | 2 | — | — | — |
| 43 | Luscid Platform offering sports business analytics | $1M | 23 mo ago | — | Damien Gillman Co-Founder & Chief Strategy Officer | — | 1 partnership |
| 44 | Track Titan Provider of AI-enabled motorsports training & performance tracking solutions | $941K | 6 mo ago | 8 | Max Teichert Founder & CEO | Webflow EcommerceWebflowBootstrap+32 | — |
| 45 | Bootbag Scouting platform for soccer | $631K | 28 mo ago | 1 | — | — | — |
| 46 | Prorizon Mental health management platform for athletes | $507K | 15 mo ago | — | Titouan Freville Co-Founder & CTO | — | — |
| 47 | 20SHOTS Developer of software for managing fantasy sports | $485K | 28 mo ago | 5 | Declan Spiro Co-Founder | — | — |
| 48 | aiScout Tech-based services for sports analytics | $225K | 26 mo ago | 6 | Darren Peries Founder | WebflowGSAPAmazon Web Services+13 | — |
| 49 | Delphlyx Provider of a management platform for multiple sports teams, agents, and media | $176K | 25 mo ago | 7 | — | — | — |
Top 12 Sports Tech companies in London
#1
Castore 🦄Series D · London, England · founded 2016 · 174 employees$197.5Mraised▾
Castore 🦄
Series D · London, England · founded 2016 · 174 employees
Internet-first brand of sportswear for men and women. It provides users with a catalogue that includes jackets, tops, shirts, trousers, jackets, hoodies, and accessories. In addition, the company also offers sportswear for golf, tennis, and badminton.
Fliar Intelligence Index™ 91how this company ranks against its industry peers
Fin. health
top 17%Tech
top 18%Funding
top 19%Market
top 26%Moat
top 26%Growth
top 28%Fin. health: Revenue ~$67.1M · Revenue +187% YoY
Tech: 100 technologies across 6/8 capability areas · Cloud: Amazon Alb, Amazon S3 · Devops: Varnish
Funding: Raised $197M across 6 rounds · 6 rounds over 8 yrs (0.8/yr) · Last round Conventional Debt (May 2026)
Audience (LinkedIn): 36k LinkedIn followers — 12.6% of this cohort's audience · 239 engagements/post (8.8× cohort median)
Activity (LinkedIn): 2 product launches · 5 partnerships (incl. Harlequins) announced in 12 mo
Funding rounds
- May 2026Conventional Debt$122M
- Nov 2023Series D$183.5M
- Jan 2023Conventional Debt$30.2M
- Sep 2022Conventional Debt$63M
Founders & team
Investors
NatWest, SVB, BNP Paribas, HSBC, The Raine Group, Hanaco Ventures
Tech stack
AhrefsAmazon AlbAmazon S3Amazon Web ServicesAmerican ExpressAnimate.Css
#2
Acquired · London, England · founded 1987 · 212 employees$30.4Mraised▾
Acquired · London, England · founded 1987 · 212 employees
LinkedIn Pulse recent public activity · Jul 2026
Audience: 6k LinkedIn followers — 2.1% of this cohort's audience
Funding rounds
- Apr 2026Conventional Debt$30.4M
Founders & team
Investors
Barclays
Tech stack
Alpine.JsAmazon AlbAmazon CloudfrontAmazon SesAmazon Web ServicesApple Sign-In
#3
DAZN 🦄Series E · London, England · founded 2015 · 2737 employees$1.4Braised▾
DAZN 🦄
Series E · London, England · founded 2015 · 2737 employees
Provider of the news media platform for multiple sports. It provides users with an online sports media platform that sports news,live scores and video streaming solutions for multiple sports. It also provides users with player performance,NFT purchasing and ticket bookings.
Funding rounds
- Feb 2025Series E$1B
- 2018Series D$391M
Founders & team
Investors
Surjsports, Dentsu, Access Industries, Go4it Capital
Tech stack
Amazon Web ServicesCdnjsCloudflareCore-JsElementorGoogle Analytics
#4
Series C · London, England · founded 2015 · 24 employees$18.5Mraised▾
Series C · London, England · founded 2015 · 24 employees
Midnite is an Esports betting platform for players. The company is an esports betting platform that enables gamers to bet on various esports games including Fortnite, CG GO, League of Legends, and more. Gamers can compete with other users and win prizes.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 31k LinkedIn followers — 10.9% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
- Jan 2026Series C$35M
- Oct 2025Conventional Debt$100M
- Apr 2025Series B$10M
- Feb 2022Series A$16M
Founders & team
Investors
Makers Fund, Betfair Group, GVC Holdings, The Raine Group, Venrex, Discerning Capital
Tech stack
Amazon AdvertisingAmazon SesAmazon Web ServicesAmazon WebstoreApple Icloud MailCdnjs
#5
Public · London, England · founded 2002 · 18 employees$5.5Mraised▾
Public · London, England · founded 2002 · 18 employees
Internet-first brand offering winter sports wear for men and women. The product catalog includes tops, pants, leggings, shirts, sweatshirts, and other accessories. The company claims that the products are made of wool, and more.
Fliar Intelligence Index™ 29how this company ranks against its industry peers
Funding
top 30%Moat
top 35%Talent
top 38%Tech
top 41%News
top 41%Global
bottom 37%Funding: Raised $5.5M across 5 rounds · 5 rounds over 5 yrs (1.0/yr) · Last round Post IPO (Mar 2026)
Moat: Editorial + unicorn rating 6/10 · 5 curated direct competitors tracked
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Audience (LinkedIn): 6k LinkedIn followers — 2.2% of this cohort's audience · 80 engagements/post (3.0× cohort median)
Activity (LinkedIn): 2 partnerships (incl. H&M) announced in 12 mo
Funding rounds
- Mar 2026Post IPO$2M
- Aug 2025Post IPO$1.5M
- Apr 2025Post IPO$4.4M
- Nov 2022Series A$5.5M
Founders & team
Investors
Montrose Capital Partners, Kahala19, X Cubed Capital Management, KraneShares, G9 Ventures, Burch Creative Capital
Tech stack
AttentiveCloudflareCloudflare Bot ManagementContentfulCookiebotCore-Js
#6
Seed · London, England · founded 2020 · 8 employees$941.4Kraised▾
Seed · London, England · founded 2020 · 8 employees
Provider of AI-enabled motorsports training & performance tracking solutions
Funding rounds
- Dec 2025Seed$5M
- Apr 2023Seed$129.4K
- Feb 2023Seed$300.9K
- Dec 2022Seed$511.1K
Founders & team
Investors
Partech Partners, Sequel, APX, HEARTFELT_, Concept Ventures
Tech stack
Amazon SesAmazon Web ServicesBootstrapCloudflareCloudflare Bot ManagementCore-Js
#7
Series A · London, England · founded 2013 · 30 employees$20.8Mraised▾
Series A · London, England · founded 2013 · 30 employees
Developer of pressure sensing insoles and wearable modules for skiers. It provides a wearable solution that can be used by skiers to get insights into their training and improve their technique. The system comprises a pressure insole developed using pressure sensors that detect the pressure change and a Bluetooth-enabled processing module comprising of an accelerometer, a gyroscope, and a magnetometer for tracking the movement of the skier.
Fliar Intelligence Index™ 67how this company ranks against its industry peers
Customers
top 24%Growth
top 26%Innovation
top 28%Tech
top 29%Talent
top 34%Funding
top 39%Customers: Play-Store rating 4.63★ across 1,223 ratings (1 apps) · Review volume +34% in 6 mo
Growth: Headcount 17 → 30 (+76%) across vintages
Innovation: 3 product lines · Deep-tech classification: Tech Hardware
Audience (LinkedIn): 10k LinkedIn followers — 3.5% of this cohort's audience
Funding rounds
- Apr 2024Series A$10M
- May 2022Series A$5.1M
- Jul 2021Series A$1.3M
- Oct 2020Series A$2.5M
Founders & team
Investors
HAX, Tribe Capital, IOSG Ventures, Consensys, OKX, Fenbushi Capital
Tech stack
BunnyCart FunctionalityCloudflareCloudflare StreamConvertCore-Js
#8
Series C · London, England · founded 2002 · 1 employees$50Mraised▾
Series C · London, England · founded 2002 · 1 employees
Wearable device for providing football-focused analysis. The company offers on-footwear sensors that provide detection of foot and ball interactions. The product features include technical analysis, tactical analysis, physical analysis, load analysis, video analysis, and more.
Fliar Intelligence Index™ 37how this company ranks against its industry peers
Tech
top 30%Moat
top 31%Funding
top 34%Product
top 40%Growth
top 45%Talent
bottom 49%Tech: 62 technologies across 5/8 capability areas · Cloud: Cloudflare · Observability: Microsoft Clarity
Moat: Editorial + unicorn rating 8/10 · Soonicorn · 10 curated direct competitors tracked
Funding: Raised $50.0M across 2 rounds · 2 rounds over 7 yrs (0.3/yr) · Last round Series C (Oct 2023)
Audience (LinkedIn): 16k LinkedIn followers — 5.7% of this cohort's audience
Funding rounds
- Oct 2023Series C—
- Jun 2022Series C$40M
- Dec 2019Series B$10M
Founders & team
Investors
Ryan Sports Ventures, FengHe Group, Ventura Capital, MIG Capital, Pegasus Tech Ventures, LEAD
Tech stack
Apple PayAwinBrazeCart FunctionalityCloudflareCore-Js
#9
Series A · London, England · founded 2015 · 32 employees$18.8Mraised▾
Series A · London, England · founded 2015 · 32 employees
Offers device-based performance tracking & training solution for Rugby. It offers a 3D tracking rugby ball for managing trajectories of the ball. It helps in capturing in-stadium player's performance and a tool to analyze players' ball shots with real-time feedback.
Fliar Intelligence Index™ 45how this company ranks against its industry peers
Growth
top 35%Talent
top 38%Funding
top 46%Tech
bottom 48%Global
bottom 39%Market
bottom 36%Growth: Headcount 22 → 32 (+45%) across vintages
Talent: 2 named leaders on record · 2 C-suite/founder profiles curated
Funding: Raised $18.8M across 2 rounds · 2 rounds over 3 yrs (0.7/yr) · Last round Series A (May 2024)
Audience (LinkedIn): 16k LinkedIn followers — 5.7% of this cohort's audience
Activity (LinkedIn): 3 partnerships · 1 awards (incl. Women's Super League Football and Nike) announced in 12 mo
Funding rounds
- May 2024Series A$3.8M
- Aug 2023Series A$15M
Founders & team
Investors
Ryan Sports Ventures, XV Capital Advisory, HAVAIC, Guinness Global Investors, Osmond Capital, Colosseum Sport
Tech stack
BamboohrCdnjsCloudflareGoogle AnalyticsGsapHsts
#10
Series B · London, England · founded 2016 · 28 employees$80.1Mraised▾
Series B · London, England · founded 2016 · 28 employees
Provider of a booking platform for multiple sports activities. It provides users with a sports events booking platform across multiple categories including cycling, swimming, and running. Users can find events for their preferred sport, at the desired time and place and book a ticket/pass for the same.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 16k LinkedIn followers — 5.7% of this cohort's audience
Funding rounds
- Jun 2022Series B$60M
- Nov 2019Series A$15M
- Sep 2019Seed$5M
- 2018Seed—
Founders & team
Investors
Serena Ventures, Craft Ventures, Headline, EQT, Y Combinator, NFX
Tech stack
Apple Icloud MailAzureAzure MonitorBootstrapCdnjsCloudflare
#11
Seed · London, England · founded 2022$506.5Kraised▾
Seed · London, England · founded 2022
Mental health management platform for athletes. It offers AI-integrated tools for health and lifestyle montitoring and management for athletes. It helps to maintain and improve their mental and physical health.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 787 LinkedIn followers
Activity: 1 partnerships · 2 awards (incl. England Athletics) announced in 12 mo
Funding rounds
- Feb 2025Seed$506.5K
Founders & team
Investors
GC Angels, Zinc
#12
Series C · London, England · founded 1998 · 252 employees$57.6Mraised▾
Series C · London, England · founded 1998 · 252 employees
Develop betting tools for bettors. It provides users with platforms that assist the bettors while placing the bets. Its products include Livescore- a real-time sports updates, and results provider, Livescore Bet- a sportsbook offering UK customers a new and improved betting experience, and provides access to a range of betting markets across all the top sports and popular casino products.
LinkedIn Pulse recent public activity · Jul 2026
Audience: 14k LinkedIn followers — 5.0% of this cohort's audience
Activity: 2 awards announced in 12 mo
Funding rounds
- Sep 2022Series C$57.6M
Founders & team
Investors
Ringier, ARC InterCapital, rossendaletrust, Aug Global Holdings
Tech stack
Amazon SesAmazon Web ServicesAosCloudflareCloudflare Bot ManagementContact Form 7
Funding & investor landscape
$2.4Btotal disclosed funding
97companies funded
186disclosed rounds
3rounds last 90 days
Most active investors
Crowdcube4 rounds
Techstars3 rounds
Notable founders
Thomas Beahon
Co-Founder · Castore
Philip Beahon
Co-Founder · Castore
Christian Rose
CEO · Powerleague
Shay Segev
CEO · DAZN
Nick Wright
Founder & CEO · Midnite
Daniel Qu
Co-Founder · Midnite
Max Gottschalk
Co-Founder · Perfect Moment
Jane Gottschalk
Co-Founder · Perfect Moment
Max Teichert
Founder & CEO · Track Titan
Pruthvikar Reddy
Co-Founder & CTO · Carv
Jamie Grant
Co-Founder & CEO · Carv
Eyal Postelnik
Co-Founder · Playermaker
Prism market signals · United Kingdom · country-scoped Prism corpus, 540,277 docs
Market landscape — 10 sub-themes by coverage
Share of Sports Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
RESEARCH SIGNALS · United Kingdom
How research on Sports Technology is moving in the United Kingdom
A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 87 United Kingdom-affiliated papers.
research sentiment over time
202220242025
enthusiastic · positive · guarded tone
Tone is overwhelmingly optimistic and steady — the enthusiastic (strongly-positive) share moved 32% → 32% across 2022–2025.
top research entities
- English Institute of Sport9
- Loughborough University9
- Manchester Metropolitan University6
- Northumbria University4
- University of Oxford4
leading researchers
Barry S. Mason · Victoria L. Goosey‐Tolfrey · Chris Bishop · Florentina J. Hettinga · Ronald J. Maughan · Emma Neupert · Tim Holder · Simon Jobson
▲
Breakthroughs5 · 6%
▲ 0%→6% share
5 median citations60% since 2021mostly methods-led
Analytics research is newly emerging in UK sports technology, with league and data science sub-topics driving a 0–6% field-share rise.
rising sub-themes (early→recent)
- Analytics3
- Data science2
- League2
- Identification (biology)1
- Coaching1
Landmark Sports Analytics · 33 cites
◆
Advancements33 · 38%
▲ 0%→29% share
14 median citations52% since 2021mostly empirical
Athlete-focused advancement research is intensifying — publications rose from 1 to 5, lifting field-share to 29%.
rising sub-themes (early→recent)
- Athletes1→5
Landmark Creatine supplementation with specific view to exercise/sports performance: an update · 297 cites
▼
Concerns32 · 37%
▲ 0%→39% share
24 median citations47% since 2021mostly reviews
Athlete welfare concerns are escalating — papers grew from 5 to 8, with physical therapy rising from 3 to 4, reaching 39% field-share.
rising sub-themes (early→recent)
- Athletes5→8
- Physical therapy3→4
Landmark Effects of inter-limb asymmetries on physical and sports performance: a systematic review · 449 cites
RESEARCH HOTSPOTS · United Kingdom
Where sports tech is researched across United Kingdom
Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.
London10 · +0.20
Manchester8 · +0.21
Oxford5 · -0.02
PATENT SIGNAL · United Kingdom
Who's filing sports tech patents in the United Kingdom
United Kingdom sports tech patent filing is steady — 1 filings from 1 assignees (2022–2022), led by SIS Science IN Sport; annual filings 1→1.
1 filings1 assigneespeak 1/yr2022–2022
filing momentum (YoY 2022–2022)
top patent filers
- SIS Science IN Sport1
Common questions
How many Sports Tech companies are there in London, United Kingdom?
Radar tracks 361 indexable Sports Tech companies headquartered in London, United Kingdom that meet our profile-completeness bar.
What is the total funding raised by Sports Tech companies in London, United Kingdom?
The Sports Tech companies in London, United Kingdom on this list have raised a combined $2.4B in disclosed equity funding across 97 funded companies.
Which is the highest-funded Sports Tech company in London, United Kingdom?
DAZN is the highest-funded Sports Tech company in London, United Kingdom, with $1.4B in disclosed equity funding.
How many Sports Tech companies in London, United Kingdom are funded?
97 of the 361 Sports Tech companies in London, United Kingdom on this list have disclosed at least one equity funding round.
How many Sports Tech unicorns are there in London, United Kingdom?
2 Sports Tech companies in London, United Kingdom on this list are valued at $1B or more.
Who are the top investors in London, United Kingdom Sports Tech companies?
The most active investors in London, United Kingdom Sports Tech companies on this list include Angel Investment Network, Crowdcube, HAX, Qatar Sportstech, Ryan Sports Ventures.
Sweetie IyerMarkets & Momentum
Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.