Best Sports Tech Companies in Sweden
The 137 best Sports Tech companies in Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Spiideo.
Sweden's Sports Tech scene is sharper than most people realize, and this directory ranks the best Sports Tech companies in Sweden by disclosed equity funding and recent funding momentum across 137 tracked players.
$103M in total disclosed funding is already on the table. Spiideo leads the pack at $28M raised, with MATCHi close behind at $24M and PlayReplay at $12M. Median app-install growth across sports and sporting goods apps is running at roughly +18% YoY, which tells you the consumer demand curve is still bending upward fast. How startups are reshaping sports tracks exactly this kind of acceleration, and the themes driving it, fan engagement, player performance analytics, and broader viewing access, map almost perfectly onto what Sweden's founders are building. I find it telling that no unicorn has emerged yet from this $103M pool. That gap between momentum and valuation is often where the most interesting bets live.
So what's pulling capital in? Global demand for performance data is intensifying, with a recent sports-tech funding signal showing even sub-$2M rounds are drawing institutional attention. Active Swedish backers like Almi Invest, Chalmers Ventures, and Sting are keeping early-stage pipelines warm. The prize is real, the curve is clear, and you're looking at a market still early enough to matter.
- prnewswire.com
- The Business Research Company
Our analysis of 50 Sports Tech companies
$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
Ranked: Best Sports Tech companies in Sweden
| # | Company | App-install YoY | Disclosed funding | Last round | Employees | Founder | Tech stack | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Lanetalk Official website of bowling game | +27% | — | 55 mo ago | 8 | Reine Delwall Founder | WordPressMySQLPHP+22 | — | — |
| 2 | MATCHi Tennis court reservation system | +25% | $24M | 60 mo ago | 100 | Mattias Lundstrom Co-Founder & COO | Apple iCloud MailGoogle WorkspaceRuby+17 | — | — |
| 3 | Heja Sports team management and communication app | +21% | $7M | 60 mo ago | 43 | Johan Berglund Co-Founder & CTO | SentryTailwind CSSAmazon ALB+15 | — | — |
| 4 | Equilab App that provides insights on horse riding | +10% | $401K | 107 mo ago | 7 | — | Webflow EcommerceWebflowZoho+15 | — | — |
| 5 | PlayReplay Provider of performance analytics platform for tennis | — | $12M | 1 mo ago | — | Hans Lundstam CEO and Founder | WebflowGSAPMicrosoft Advertising+14 | 7 patents Real-time sports video capture and AI-driven event tracking and analytics | 2 partnerships |
| 6 | Spiideo Provider of automated sports video recording, analysis, and broadcasting solutions | — | $28M | 24 mo ago | 93 | Orjan Johansson Co-Founder & Chairman | Cart FunctionalityWordPressMySQL+39 | 19 patents Cloud‑based live video production with AI recommendations and networked virtual PTZ control | 2 launchs · 1 partnership |
| 7 | SPONSWATCH Provider of AI-powered sponsorship exposure measurement and valuation across media platforms | — | $1M | 15 mo ago | 6 | — | BootstrapGSAPApache HTTP Server+15 | — | 3 partnerships |
| 8 | Playmaker Provider of AI-powered football analytics and engagement tools | — | $2M | 20 mo ago | 10 | Joakim Plogell Co-Founder | Cart FunctionalitySquarespace CommerceSquarespace+25 | — | — |
| 9 | dewiz golf DeWiz Golf is a training aid that offers wearable tech solutions. | — | $9M | 45 mo ago | 16 | — | Cart FunctionalityShopifyYouTube+20 | — | — |
| 10 | PS of Sweden Online retailer of equestrian sports products and equipment | — | $6M | 70 mo ago | 25 | Karin Bjarle ex-Founder | StoryblokNode.jsFirebase+14 | — | — |
| 11 | Racefox Mobile app-based digital coach for runners and skiers | — | $2M | 57 mo ago | 3 | Magnus Jonsson Founder & CEO | — | — | — |
| 12 | Sportswik Provider of a social networking platform for football teams | — | $2M | 75 mo ago | 9 | Martin Wiklund Founder & CEO | — | — | 1 launch |
| 13 | Outdoorexperten Online retailer of outdoor products | — | $2M | 129 mo ago | 5 | — | Cart FunctionalityMicrosoft ASP.NETBootstrap+28 | — | — |
| 14 | Ridesum Platform offering digital horse training platform | — | $1M | 61 mo ago | 9 | Jenny Strahle Co-Founder & CEO | WordPressMySQLPHP+25 | — | — |
| 15 | Ridely App-based training solution for equestrians sports | — | $983K | 61 mo ago | 14 | — | WordPressMySQLPHP+22 | — | — |
| 16 | Stellar Equipment Online fashion brand offering performance-fabric based sportswear apparel for men and women | — | $2M | 116 mo ago | 15 | John Crawford-Currie Co-Founder & CCO | StoryblokCentraCart Functionality+33 | — | — |
| 17 | Ophena Internet-first brand of horse-riding accessories | — | $411K | 45 mo ago | 4 | Anton Fast Co-Founder | Cart FunctionalityShopifyVisa+29 | 12 patents Equestrian safety stirrups with release mechanisms and magnetic rider footwear insoles | — |
| 18 | Just Football AI and augmented reality based football training solution | — | $1M | 112 mo ago | 8 | Kasper Ljungstrom Skov Co-Founder & CEO | — | — | — |
| 19 | Adverty Provider of in-game advertising platform connecting brands with gaming audiences | — | $570K | 87 mo ago | 21 | Niklas Bakos Founder & Chief Strategy Officer | WordPressMySQLPHP+16 | 7 patents AR/VR dynamic object rendering, visibility detection, and ad integration technologies. | — |
| 20 | sportlala.se Members-based shopping club for Sporting and outdoor goods | — | $700K | 126 mo ago | 3 | — | — | — | — |
| 21 | Worlds Marathons Online marketplace for running event tickets | — | $419K | 111 mo ago | 26 | — | Facebook LoginBootstrapMicrosoft ASP.NET+26 | — | — |
| 22 | Sport Competence Digital sports courses and lectures | — | $357K | 117 mo ago | 6 | Henric Lilja Co-Founder | — | — | — |
| 23 | Relox Robotics Developer of autonomous robots for golf ball collection on driving ranges | — | $85K | 48 mo ago | 10 | Fredrik Oras CEO | WordPressMySQLPHP+15 | — | 1 job opening · 1 award |
| 24 | Peppster SAAS solution for team and athlete management | — | $266K | 119 mo ago | — | Emil Karlsson Co-Founder & Developer | — | — | — |
| 25 | Insportant Social network for sports fans | — | $150K | 162 mo ago | — | Joseph McNaull Co-Founder & CEO | — | — | — |
Top 12 Sports Tech companies in Sweden
#1
Series B · Stockholm, Stockholm County · founded 2019$12Mraised▾
Provider of performance analytics platform for tennis. It provides users with an app-based platform for data analytics solutions for performance analysis in tennis. It also provides users with an integrated solution for real-time tennis tracking. Its features include speed measurement, match statistics, and precision line calls. Its app is available on the iOS platform.
- May 2026Series B$12M
#2
Series B · Malmo, Skane County · founded 2012 · 93 employees$28.1Mraised▾
Provider of automated sports video recording, analysis, and broadcasting solutions. The company offers camera systems, video analysis software, instant replay tools, and automated production platforms. It also provides video sharing platforms and data breakdown services. The company serves sports organizations, media rights holders, leagues, federations, clubs, teams, universities, schools, and youth sports facilities.
- Jun 2024Series B$20M
- Feb 2022Series A$6.5M
- Dec 2015Seed—
- May 2014Seed—
#3
Seed · Sweden · founded 2021 · 6 employees$1Mraised▾
Provider of AI-powered sponsorship exposure measurement and valuation across media platforms. It offers a solution for measuring sponsorship exposure value using computer vision, machine learning, social media listening tools, and artificial intelligence. It empowers right holders and sponsors to assess and optimize sponsorship performance, providing accurate reporting and valuation based on industry-approved standards and advertising costs. The solution analyzes exposure time, logo size, placement, and competition to maximize visibility and return on investment.
- Feb 2025Seed$1M
#4
Seed · Ostersund, Jamtland County · founded 2016 · 10 employees$1.6Mraised▾
Provider of AI-powered football analytics and engagement tools. It offers a platform providing access to football data from various leagues worldwide for scouting, player development, and opponent analysis. It also offers detailed analytical and visualization tools for sportsbooks, affiliate sites, and platform providers for audience engagement.
- Sep 2024Seed$1M
- Sep 2021Seed$583.4K
#5
Series B · Gothenburg, Vastra Gotaland County · founded 2012 · 100 employees$24Mraised▾
Tennis court reservation system. It offers a community platform for finding Tennis courts nearby, and making bookings with other players. It is available for Android and iOS devices.
- Jun 2021Series B$24M
#6
Series B · Malmö, Skane Lan · founded 2015 · 16 employees$8.9Mraised▾
Developer of a wearable device designed for golfers to quickly adjust their golf swing motion and accelerate their learning process. The company's device offers tracks the exact position and direction of hands throughout the golf swing and provides a 3D analysis within the application, enabling golfers to track their skill progression and improve their skills.
#7
Seed · orebro, orebro County · founded 2016 · 43 employees$6.9Mraised▾
Heja is a mobile app for managing sports teams. The app offers features such as instant messaging between the users, activities coordination, calendar, and appointment management. The app allows users to share their moments via the app.
- Jun 2021Seed$4.2M
- Jun 2018Seed$2.7M
#8
Series A · Stockholm, Stockholm County · founded 2011 · 25 employees$5.8Mraised▾
Online retailer of equestrian sports products and equipment. It provides users with a company that offers quality products for horses and riders. It also provides users with bridles, reins, browbands, and saddle parts. They specialize in anatomical bridles and use eco-friendly leather for their products.
- Aug 2020Series A$5.8M
#9
Series A · Stockholm, Stockholm County · founded 2013 · 3 employees$1.6Mraised▾
Racefox is a mobile app-based digital coach for runners and skiers. The platform leverages a chest sensor to monitor body movement and provides real-time feedback. Features include full-body motion analysis, real-time audio coaching, personalized training plans, and more. The company offers all the features on a subscription-based plan. Its mobile app is available on Android and iOS platforms.
- Aug 2021Grant (prize money)$59K
- Oct 2019Grant (prize money)$2.8M
- Mar 2019Series A$1.6M
#10
Public · Umea, Vasterbotten County · founded 2012 · 9 employees$1.5Mraised▾
Provider of a social networking platform for football teams. They provide a media platform that allows anyone to create media content in the form of game photos, interviews, videos, match commentaries, and live reporting of cases and other events. Their subscribers receive a personalized sports magazine based on matches from the teams they have chosen to follow.
- Mar 2020Series B—
- Mar 2016Series A$1.2M
- 2015Seed$300K
#11
Late Stage · Vasteras, Vastmanland County · founded 2005 · 5 employees$2.4Mraised▾
Outdoorexperten is an online retailer of outdoor products. The product category includes apparel, fashion accessories, and outdoor equipment like shoes, bags, tenting products, climbing gear, boating equipment, GPS equipment, and more. The products brands include IceBug, Garmin, and Devold among others.
- Sep 2015PE$2.4M
#12
Seed · Ekero, Stockholm County · founded 2017 · 9 employees$1.1Mraised▾
Platform offering digital horse training platform. The platform helps to search for coaches and experts. The app provides varoius function and distance training via streaming and also offers filmed sessions. It also allows to save the digital workouts in the app or download them to the camera roll and share them with friends. The company offers mobile applications for Android and iOS platforms.
- May 2021Seed$1.1M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sports Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
How research on Sports Technology is moving in Sweden
A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 13 Sweden-affiliated papers.
- Halmstad University5
- Linnaeus University3
- University of Gothenburg3
- Karolinska Institutet2
- Lund University2
- Athletes2
- Genotype1
- Allele1
- Polymorphism (computer science)1
- Allele frequency1
- Athletes6
- Physical therapy4
- Narrative review3
- Anthropometry2
- Energy balance1
Common questions
Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.