Seed
- Revenue FY2025
- ₹8.7 cr
- Growth
- +192%
- Profit after tax
- ₹0.4 cr
- Raised
- $96K
Team 95 · 3,758 LinkedIn followers
INVESTOR LENS 2026
Online mom & baby care startups
to invest in India.
730 independent Indian companies selling to new parents online, read through their filed accounts, funding rounds, LinkedIn audience and press share of voice, team size change, recent company signals, and web and app reach. Shortlists follow stated rules, and any company can be set beside up to three others on the same KPIs.
WHERE TO LOOK FIRST
Shortlists drawn from filed accounts
Each list applies one stated rule to independent companies founded in 2010 or later with FY2024 or FY2025 accounts; the hiring list is read from company LinkedIn posts and needs no accounts. A company can appear on more than one.
Profitable and growing 17
Latest-year profit above zero, revenue up 25% or more, revenue of at least ₹5 crore.
Seed
- Revenue FY2025
- ₹52.6 cr
- Growth
- +158%
- Profit after tax
- ₹0.6 cr
- Raised
- $113K
Unfunded
- Revenue FY2025
- ₹108.5 cr
- Growth
- +153%
- Profit after tax
- ₹2.0 cr
- Raised
- —
Team 34 · 1,658 LinkedIn followers
Unfunded
- Revenue FY2025
- ₹5.4 cr
- Growth
- +146%
- Profit after tax
- ₹0.2 cr
- Raised
- —
SeedWoman founderShark Tank India
- Revenue FY2025
- ₹20.4 cr
- Growth
- +136%
- Profit after tax
- ₹1.1 cr
- Raised
- $120K
SeedWoman founder
- Revenue FY2025
- ₹7.0 cr
- Growth
- +128%
- Profit after tax
- ₹0.2 cr
- Raised
- $421K
Team 5
Series AWoman founder
- Revenue FY2025
- ₹41.1 cr
- Growth
- +96%
- Profit after tax
- ₹0.3 cr
- Raised
- $4.4M
Team 57 · 17,047 LinkedIn followers
Seed
- Revenue FY2025
- ₹23.4 cr
- Growth
- +79%
- Profit after tax
- ₹1.3 cr
- Raised
- $294K
Team 32 · 14,034 LinkedIn followers
Bootstrapped at scale 6
No recorded funding round, revenue of at least ₹20 crore, latest-year profit above zero.
Unfunded
- Revenue FY2025
- ₹108.5 cr
- Growth
- +153%
- Profit after tax
- ₹2.0 cr
- Raised
- —
Team 34 · 1,658 LinkedIn followers
UnfundedWoman founder
- Revenue FY2025
- ₹60.5 cr
- Growth
- +0%
- Profit after tax
- ₹6.5 cr
- Raised
- —
Team 36
The filing entity is also linked to Hufvdpuffers.
Unfunded
- Revenue FY2025
- ₹58.6 cr
- Growth
- +14%
- Profit after tax
- ₹0.4 cr
- Raised
- —
Unfunded
- Revenue FY2025
- ₹54.4 cr
- Growth
- +22%
- Profit after tax
- ₹0.4 cr
- Raised
- —
Team 50 · 2,083 LinkedIn followers
Unfunded
- Revenue FY2025
- ₹39.9 cr
- Growth
- +13%
- Profit after tax
- ₹1.8 cr
- Raised
- —
Unfunded
- Revenue FY2025
- ₹23.1 cr
- Growth
- +13%
- Profit after tax
- ₹0.9 cr
- Raised
- —
Scaling on a contained loss 4
Revenue of at least ₹25 crore, up 25% or more, with a loss no larger than a quarter of revenue.
Seed
- Revenue FY2025
- ₹29.0 cr
- Growth
- +353%
- Profit after tax
- ₹-6.4 cr
- Raised
- $4.9M
Team 47 · 11,656 LinkedIn followers
SeedWoman founder
- Revenue FY2025
- ₹25.6 cr
- Growth
- +253%
- Profit after tax
- ₹-2.7 cr
- Raised
- $3.3M
Team 65 · 9,792 LinkedIn followers · 2 job posts in 90 days
Series AWoman founder
- Revenue FY2025
- ₹84.0 cr
- Growth
- +54%
- Profit after tax
- ₹-14.2 cr
- Raised
- $18.0M
Team 116 · 16,126 LinkedIn followers · 1 job posts in 90 days
Company accounts also cover its brand BASIC for Baby.
Series BWoman founder
- Revenue FY2025
- ₹239.0 cr
- Growth
- +40%
- Profit after tax
- ₹-0.3 cr
- Raised
- $19.4M
Team 141 · 4,653 LinkedIn followers · 1 job posts in 90 days
Early breakouts 11
Founded 2020 or later, revenue of at least ₹5 crore, up 50% or more.
Seed
- Revenue FY2025
- ₹29.0 cr
- Growth
- +353%
- Profit after tax
- ₹-6.4 cr
- Raised
- $4.9M
Team 47 · 11,656 LinkedIn followers
SeedWoman founder
- Revenue FY2025
- ₹25.6 cr
- Growth
- +253%
- Profit after tax
- ₹-2.7 cr
- Raised
- $3.3M
Team 65 · 9,792 LinkedIn followers · 2 job posts in 90 days
SeedWoman founder
- Revenue FY2025
- ₹5.9 cr
- Growth
- +252%
- Profit after tax
- ₹-0.5 cr
- Raised
- $613K
Team 20 · 1,897 LinkedIn followers
Seed
- Revenue FY2025
- ₹8.7 cr
- Growth
- +192%
- Profit after tax
- ₹0.4 cr
- Raised
- $96K
Team 95 · 3,758 LinkedIn followers
Seed
- Revenue FY2025
- ₹52.6 cr
- Growth
- +158%
- Profit after tax
- ₹0.6 cr
- Raised
- $113K
SeedWoman founderShark Tank India
- Revenue FY2025
- ₹20.4 cr
- Growth
- +136%
- Profit after tax
- ₹1.1 cr
- Raised
- $120K
SeedWoman founder
- Revenue FY2025
- ₹6.6 cr
- Growth
- +112%
- Profit after tax
- ₹-0.9 cr
- Raised
- $800K
Team 19 · 6,914 LinkedIn followers
Unfunded
- Revenue FY2025
- ₹19.8 cr
- Growth
- +108%
- Profit after tax
- ₹-4.7 cr
- Raised
- —
Team 62 · 9,161 LinkedIn followers
Reasons for a closer look 20
Revenue of at least ₹2 crore in either of the last two years, and either revenue down 20% or more or shareholder equity below zero.
Series AWoman founder
- Revenue FY2025
- ₹72.5 cr
- Growth
- +10%
- Profit after tax
- ₹-8.4 cr
- Raised
- $7.3M
Team 66 · 30,002 LinkedIn followers
Unfunded
- Revenue FY2025
- ₹11.8 cr
- Growth
- -83%
- Profit after tax
- ₹-3.0 cr
- Raised
- —
Unfunded
- Revenue FY2025
- ₹19.8 cr
- Growth
- +108%
- Profit after tax
- ₹-4.7 cr
- Raised
- —
Team 62 · 9,161 LinkedIn followers
Funding RaisedWoman founder
- Revenue FY2025
- ₹13.9 cr
- Growth
- +1%
- Profit after tax
- ₹-1.1 cr
- Raised
- —
Team 28 · 3,407 LinkedIn followers
SeedWoman founderShark Tank India
- Revenue FY2025
- ₹13.7 cr
- Growth
- +46%
- Profit after tax
- ₹-4.8 cr
- Raised
- $29K
Team 7 · 5,962 LinkedIn followers · 5 job posts in 90 days
Unfunded
- Revenue FY2025
- ₹9.0 cr
- Growth
- -28%
- Profit after tax
- ₹0.1 cr
- Raised
- —
Team 10
UnfundedWoman founder
- Revenue FY2025
- ₹9.1 cr
- Growth
- +62%
- Profit after tax
- ₹-4.6 cr
- Raised
- —
Team 2
Series B
- Revenue FY2025
- ₹7.2 cr
- Growth
- -16%
- Profit after tax
- ₹-1.7 cr
- Raised
- $18.7M
Team 55
Company accounts also cover its brand FlintoClass.
Hiring now 8
Two or more distinct job posts on the company's LinkedIn page in the 90 days to the snapshot.
Unfunded
- Revenue
- —
- Growth
- —
- Profit after tax
- —
- Raised
- —
Team 25 · 5,851 LinkedIn followers · 8 job posts in 90 days
Seed
- Revenue
- —
- Growth
- —
- Profit after tax
- —
- Raised
- $3.2M
Team 56 · 4,203 LinkedIn followers · 6 job posts in 90 days
SeedWoman founderShark Tank India
- Revenue FY2025
- ₹13.7 cr
- Growth
- +46%
- Profit after tax
- ₹-4.8 cr
- Raised
- $29K
Team 7 · 5,962 LinkedIn followers · 5 job posts in 90 days
SeedWoman founder
- Revenue
- —
- Growth
- —
- Profit after tax
- —
- Raised
- $132K
Team 19 · 5,866 LinkedIn followers · 3 job posts in 90 days
Series AWoman founder
- Revenue FY2025
- ₹53.9 cr
- Growth
- +33%
- Profit after tax
- ₹3.4 cr
- Raised
- $3.6M
Team 66 · 19,011 LinkedIn followers · 2 job posts in 90 days
Seed
- Revenue FY2025
- ₹23.2 cr
- Growth
- —
- Profit after tax
- ₹1.1 cr
- Raised
- $267K
Team 32 · 26,273 LinkedIn followers · 2 job posts in 90 days
SeedWoman founder
- Revenue FY2025
- ₹1.2 cr
- Growth
- +86%
- Profit after tax
- ₹-2.6 cr
- Raised
- $2.0M
Team 40 · 8,462 LinkedIn followers · 2 job posts in 90 days
SeedWoman founder
- Revenue FY2025
- ₹25.6 cr
- Growth
- +253%
- Profit after tax
- ₹-2.7 cr
- Raised
- $3.3M
Team 65 · 9,792 LinkedIn followers · 2 job posts in 90 days
SIDE BY SIDE
Compare startups on the same KPIs
Pick up to four companies. The table marks the strongest reading in each row, the chart overlays their trajectories, and the rank strip shows where each sits among every company that reports that KPI.
Rank among companies that report each KPI
Each dot is the company’s percentile on that KPI: 100 is the strongest reading, 0 the weakest. Cost and leverage ratios are flipped so that further right is always better.
| KPI | Hopscotch | R for Rabbit | Slurrp Farm | SuperBottoms |
|---|---|---|---|---|
| Latest accounts | FY2025 | FY2025 | FY2025 | FY2025 |
| Revenue | ₹252.1 cr | ₹239.0 cr | ₹95.6 cr | ₹84.0 cr |
| Revenue growth | +15% | +40% | +32% | +54% |
| 3-year revenue CAGR | +2% | +40% | +71% | +28% |
| Net margin | +4.6% | -0.1% | -34.2% | -16.9% |
| Profit after tax | ₹11.5 cr | ₹-0.3 cr | ₹-32.7 cr | ₹-14.2 cr |
| Total raised | $71.0M | $19.4M | $21.2M | $18.0M |
| Revenue per ₹ raised | ₹0.48 | ₹1.49 | ₹0.57 | ₹0.59 |
Burn multiple is rupees of loss per rupee of new revenue in the year. Months of loss covered divides year-end cash by the year’s loss. Both stay blank for a profitable company. EBITDA is derived as profit before tax plus interest plus depreciation.
EVERY COMPANY, EVERY KPI
Startup explorer
Sort and filter 730 independent companies. Tick any row to send it to the comparison.
| Company | Stage | Accounts | Revenue | Growth | 3-yr CAGR | Net margin | Raised |
|---|---|---|---|---|---|---|---|
| HopscotchThane · est. 2012 | Series D | FY2025 | ₹252.1 cr | +15% | +2% | +4.6% | $71.0M |
| R for RabbitAhmedabad · est. 2014 | Series B | FY2025 | ₹239.0 cr | +40% | +40% | -0.1% | $19.4M |
| Vidyarthi KendraVaranasi · est. 2005 | Unfunded | FY2025 | ₹151.8 cr | +45% | +31% | +1.2% | — |
| StarAndDaisyGhaziabad · est. 2013 | Unfunded | FY2025 | ₹108.5 cr | +153% | — | +1.8% | — |
| Slurrp FarmDelhi · est. 2016 | Series C | FY2025 | ₹95.6 cr | +32% | +71% | -34.2% | $21.2M |
| Tiny Girl ClothingMumbai · est. 1995 | Unfunded | FY2025 | ₹88.2 cr | +12% | +14% | +8.3% | — |
| SuperBottomsThane · est. 2015 | Series A | FY2025 | ₹84.0 cr | +54% | +28% | -16.9% | $18.0M |
| PeppermintPune · est. 2010 | Seed | FY2025 | ₹77.7 cr | +1% | +15% | +4.7% | — |
| Haus & KinderMumbai · est. 2018 | Series A | FY2025 | ₹72.5 cr | +10% | — | -11.6% | $7.3M |
| ImagimakeMumbai · est. 2012 | Series B | FY2025 | ₹63.1 cr | +25% | +24% | +5.5% | $3.3M |
| LittleMuffetMumbai · est. 2013 | Unfunded | FY2025 | ₹60.5 cr | +0% | +9% | +10.7% | — |
| FunblastDelhi · est. 2017 | Unfunded | FY2025 | ₹58.6 cr | +14% | +13% | +0.6% | — |
| Trucarekidz IndiaMumbai · est. 2018 | Unfunded | FY2025 | ₹54.4 cr | +22% | +1% | +0.7% | — |
| AllThingsBabyMumbai · est. 2016 | Series A | FY2025 | ₹53.9 cr | +33% | +118% | +6.3% | $3.6M |
| JammboDelhi · est. 2023 | Seed | FY2025 | ₹52.6 cr | +158% | — | +1.2% | $113K |
| WinMagicMumbai · est. 2017 | Seed | FY2025 | ₹50.3 cr | +35% | +53% | +10.2% | $3.4M |
| MyloGurugram · est. 2018 | Series B | FY2024 | ₹46.8 cr | +37% | +223% | -55.1% | $28.4M |
| Yellow Bee IndiaKolkata · est. 2007 | Unfunded | FY2025 | ₹46.6 cr | -7% | +9% | +1.7% | — |
| KidbeaNoida · est. 2021 | Series A | FY2025 | ₹41.1 cr | +96% | +247% | +0.6% | $4.4M |
| SYGAest. 2013 | Unfunded | FY2025 | ₹39.9 cr | +13% | +19% | +4.6% | — |
| INCLUDGurugram · est. 2021 | Seed | FY2025 | ₹29.0 cr | +353% | — | -21.9% | $4.9M |
| BabyOrganoAhmedabad · est. 2020 | Seed | FY2025 | ₹25.6 cr | +253% | — | -10.5% | $3.3M |
| Florite BabyMumbai · est. 2006 | Unfunded | FY2025 | ₹23.8 cr | -5% | +5% | +1.2% | — |
| KidologyDelhi · est. 2022 | Seed | FY2025 | ₹23.4 cr | +79% | — | +5.5% | $294K |
| Nap ChiefCoimbatore · est. 2019 | Seed | FY2025 | ₹23.2 cr | — | +82% | +5.0% | $267K |
FINANCIAL TRAJECTORY
Revenue is compounding while losses narrow
The same 77 companies, followed through five sets of accounts: combined revenue went from ₹639 cr in FY2021 to ₹1,451 cr in FY2025, and the combined loss narrowed from ₹100 cr in FY2023 to ₹44 cr.
161 companies
half of filers are smaller than this
latest year on the year before
share of combined revenue
Combined revenue and profit after tax, same 77 companies
Revenue Profit after tax · ₹ crore. Only companies with accounts in every year are included, so the rise is growth rather than more companies filing.
Companies by revenue, latest accounts
Share of the same 77 companies in profit
| Year | Profitable | Median net margin |
|---|---|---|
| FY2021 | 47% | +0.1% |
| FY2022 | 47% | -1.1% |
| FY2023 | 48% | -0.3% |
| FY2024 | 42% | -3.0% |
| FY2025 | 56% | +0.6% |
Growth against margin
Each circle is one company with FY2024 or FY2025 accounts and revenue of at least ₹1 crore; area tracks revenue. Growth is capped at +300% and margin at −100% for display. Select a circle to add the company to the comparison.
CAPITAL
Who is funding the category, and what the money bought
91 independent companies have a recorded round. 2025 brought $62.6M across 45 rounds, against $36.2M across 46 in 2024. Listed companies are left out of this chart.
Disclosed funding per year
Bar height is the disclosed amount; the figure above each bar is the number of rounds. Rounds with no disclosed amount count as rounds only.
Funded companies by latest stage
Revenue earned per rupee raised
Latest annual revenue divided by everything raised, both in rupees, for companies that have raised at least $1M.
| Company | Raised | Revenue | Per ₹ raised | Net margin |
|---|---|---|---|---|
| ImagimakeMumbai · est. 2012 | $3.3M | ₹63.1 cr | ₹2.38 | +5.5% |
| AllThingsBabyMumbai · est. 2016 | $3.6M | ₹53.9 cr | ₹1.77 | +6.3% |
| WinMagicMumbai · est. 2017 | $3.4M | ₹50.3 cr | ₹1.72 | +10.2% |
| R for RabbitAhmedabad · est. 2014 | $19.4M | ₹239.0 cr | ₹1.49 | -0.1% |
| ArettoPune · est. 2019 | $1.3M | ₹14.6 cr | ₹1.39 | -39.4% |
| Haus & KinderMumbai · est. 2018 | $7.3M | ₹72.5 cr | ₹1.18 | -11.6% |
| KidbeaNoida · est. 2021 | $4.4M | ₹41.1 cr | ₹1.03 | +0.6% |
| ShumeeBengaluru · est. 2014 | $1.3M | ₹9.6 cr | ₹1.03 | -19.6% |
| ClassMonitorLucknow · est. 2016 | $2.0M | ₹14.6 cr | ₹0.92 | +2.5% |
| BabyOrganoAhmedabad · est. 2020 | $3.3M | ₹25.6 cr | ₹0.89 | -10.5% |
Investors with two or more companies here
| Investor | Companies | Portfolio on this page | Latest round |
|---|---|---|---|
| Aman Gupta | 8 | Allter, Ariro Toys, BabyWorks By Swapnil, Clapstore Toys, EMoMee, FundooLabs… | Mar 2026 |
| LetsVenture | 6 | BebeBurp, INCLUD, Jollee, Kidbea, Newmi, Tuco Kids | Mar 2026 |
| Venture Catalysts | 6 | BabyPro, Cub McPaws, Kidbea, Nutrizoe, SuperBottoms, The EleFant | Mar 2026 |
| Angel List | 5 | JackInTheBox Crafts, Legend of Toys, Nap Chief, OZi, Orange Sugar | Jul 2025 |
| Stride Ventures | 5 | Haus & Kinder, INCLUD, Legend of Toys, PlayShifu, Tuco Kids | May 2026 |
| Anupam Mittal | 4 | Allter, Clapstore Toys, Flintobox, FundooLabs | Feb 2025 |
| Arjun Purkayastha | 4 | Haus & Kinder, Slurrp Farm, Tuco Kids, Wellopia | Nov 2025 |
| Fireside Ventures | 4 | Magic Crate, Slurrp Farm, Tuco Kids, Wellopia | Sep 2025 |
| India Accelerator | 4 | ClassMonitor, Legend of Toys, Nutrizoe, Orange Sugar | May 2025 |
| Inflection Point Ventures | 4 | Boingg, Kidbea, Nutrizoe, thenestery | Mar 2026 |
| Kunal Bahl | 4 | Clapstore Toys, Nap Chief, Peeko, SuperBottoms | Aug 2025 |
| Namita Thapar | 4 | EMoMee, Panda's Box, Rosada, Tikitoro | Apr 2026 |
Most recent rounds
| Company | Round | Amount | Investors |
|---|---|---|---|
| Legend of ToysMay 2026 | Seed | $2.2M | Singularity AMC, Veltis Capital, Enzia Ventures, DeVC |
| The EleFantMay 2026 | Seed | $1.0M | Growth Sense, JITO Incubation & Innovation Foundation, Arian Capital Partners, Asit Oberoi |
| GubbachhiMay 2026 | Seed | $158K | D2C Insider, Siddhartha Nangia |
| RosadaApr 2026 | Angel | $46K | Namita Thapar |
| FilliandmeApr 2026 | Seed | $161K | D2C Insider |
| FilliandmeApr 2026 | Conventional Debt | — | D2C Insider |
| RN KidsMar 2026 | Seed | $760K | Ashish Kacholia, Lashit Sanghvi, Mohit Sadaani, Hitesh Dhingra |
| KidbeaMar 2026 | Series A | $3.2M | Enrission India Capital, Inflection Point Ventures, LetsVenture, Venture Catalysts |
| Magical NestMar 2026 | Seed | $439K | Stargazer Fund, Kunal Shah, Ankit Nagori, Gaurav Kushwaha |
| RosadaMar 2026 | Angel | $46K | Aman Gupta |
SHARE OF VOICE
Who holds the audience and the headlines
105 companies run a LinkedIn page with 697,986 followers between them, and 480 distinct press stories named one of 25 companies between May 2024 and Apr 2026. Blended, the three loudest — Slurrp Farm, SuperBottoms, The Moms Co — hold 32% of the category's voice.
LinkedIn followers Press stories. Each is first turned into a share of its own total, then the two are averaged, so a large follower base cannot drown out press coverage or the reverse. A company absent from one of the two counts as zero there.
| Company | Blended share of voice | Share | Followers | Follower share | Press stories | Press share | Revenue |
|---|---|---|---|---|---|---|---|
| Slurrp FarmSeries C | 18.8% | 124,885 | 17.9% | 95 | 19.8% | ₹95.6 cr | |
| SuperBottomsSeries A | 6.7% | 16,126 | 2.3% | 53 | 11.0% | ₹84.0 cr | |
| The Moms CoAcquired | 6.5% | 29,800 | 4.3% | 42 | 8.8% | — | |
| Ed-a-MammaAcquired | 6.2% | — | — | 60 | 12.5% | — | |
| PlayShifuSeries B | 5.9% | 22,784 | 3.3% | 41 | 8.5% | ₹15.5 cr | |
| KidbeaSeries A | 5.2% | 17,047 | 2.4% | 38 | 7.9% | ₹41.1 cr | |
| BabyOrganoSeed | 3.5% | 9,792 | 1.4% | 27 | 5.6% | ₹25.6 cr | |
| Mother Sparsh Baby CareAcquired | 3.4% | 35,560 | 5.1% | 8 | 1.7% | — | |
| SnooplaySeed | 3.1% | 43,176 | 6.2% | — | — | ₹3.5 cr | |
| HopscotchSeries D | 2.7% | 37,646 | 5.4% | — | — | ₹252.1 cr | |
| INCLUDSeed | 2.5% | 11,656 | 1.7% | 16 | 3.3% | ₹29.0 cr | |
| BabyoyeAcquired | 2.2% | — | — | 21 | 4.4% | — | |
| Haus & KinderSeries A | 2.1% | 30,002 | 4.3% | — | — | ₹72.5 cr | |
| ArettoSeed | 2.1% | 8,629 | 1.2% | 14 | 2.9% | ₹14.6 cr | |
| SmartivitySeed | 2.0% | 13,573 | 1.9% | 10 | 2.1% | — | |
| Nap ChiefSeed | 1.9% | 26,273 | 3.8% | — | — | ₹23.2 cr | |
| ImagimakeSeries B | 1.8% | 18,847 | 2.7% | 4 | 0.8% | ₹63.1 cr | |
| The Mom StoreUnfunded | 1.6% | 21,800 | 3.1% | — | — | ₹15.8 cr |
Follower counts are a single reading per company, so they show the size of an audience and not whether it is growing. A press story counts when the article names the company's own website among its organisations; syndicated copies count once. Revenue sits beside voice because the two rarely line up: attention is not traction.
RECENT SIGNALS
What these companies have been doing lately
82 dated signals from company LinkedIn pages in the 180 days to Jul 2026: who is hiring, launching, opening stores and winning awards. Team size change is shown for the 19 companies where two independent headcounts agree on scale.
companies in 180 days
companies in 180 days
companies in 180 days
companies in 180 days
company in 180 days
companies in 180 days
Latest signals
At most two per company, newest first. Each line is read from one of the company's own recent posts.
| Company | Signal | Detail |
|---|---|---|
| Panda's BoxJul 2, 2026 · Seed | Hiring | Hiring: New Product Development Specialist · Noida, Uttar Pradesh |
| PeekoJun 30, 2026 · Seed | Hiring | Hiring: Senior Data Analyst · Bangalore |
| EMoMeeJun 29, 2026 · Seed | Milestone | 2.5 million subscribers |
| AllThingsBabyJun 26, 2026 · Series A | Hiring | Hiring: Brand Executive · Mumbai, Maharashtra |
| BiglilpeopleJun 24, 2026 · Seed | Hiring | Hiring: Customer Support Executive · Bengaluru |
| SuperBottomsJun 24, 2026 · Series A | Award | Highest ROI Award — Flipkart Ads |
| Pure AuraJun 23, 2026 · Unfunded | Product launch | Launched Protectors (ayurvedic skin protection) |
| Panda's BoxJun 21, 2026 · Seed | Hiring | Hiring: New Product Development (NPD) Manager · Noida, Uttar Pradesh |
| PopeesJun 20, 2026 · Series A | Expansion | First store in North India opened in Chandigarh |
| TikitoroJun 19, 2026 · Seed | Hiring | Hiring: Senior Executive Logistics · Chennai, Tamil Nadu |
| TikitoroJun 18, 2026 · Seed | Hiring | Hiring: Executive - Manufacturing Coordinator · Hyderabad, Telangana |
| NewmiJun 17, 2026 · Seed | Hiring | Hiring: Business Operations Executive · Gurugram, Noida |
| BabyOrganoJun 16, 2026 · Seed | Hiring | Hiring: Growth Manager – Digital Marketing · Ahmedabad |
| PeekoJun 15, 2026 · Seed | Hiring | Hiring: Buyer – Non-Apparel · Bangalore |
| Nap ChiefJun 9, 2026 · Seed | Hiring | Hiring: Marketing Manager · Turbhe, Navi Mumbai |
| SohiiJun 2, 2026 · Unfunded | Hiring | Hiring: Social Media Specialist |
| BabyOrganoJun 2, 2026 · Seed | Hiring | Hiring: Retention Marketing Executive · Ahmedabad |
| WishLuckMay 22, 2026 · Unfunded | Hiring | Hiring: Video Editor · Noida, Uttar Pradesh |
| Putchi FemMay 15, 2026 · Unfunded | Hiring | Hiring: Accountant · Coimbatore |
| WishLuckMay 12, 2026 · Unfunded | Hiring | Internship: Customer support intern · Noida, Uttar Pradesh |
| Nap ChiefMay 12, 2026 · Seed | Hiring | Hiring: Retention Marketing Executive |
| TheBabyBoMay 11, 2026 · Seed | Expansion | First store launch in Ahmedabad |
| Clapstore ToysMay 5, 2026 · Seed | Hiring | Hiring: Accoounts & Finance MIS Head · Pune Division, Maharashtra |
| OZiMay 5, 2026 · Series A | Hiring | Internship: Content Creator Intern |
Team size change
Staff on the company's LinkedIn page in Jul 2026 against an earlier recorded headcount. Shown only where the earlier count is at least 10 and the two are within 0.5× to 2.5× of each other.
| Company | Team | Change | Revenue growth |
|---|---|---|---|
| BabyOrganoSeed | 26 → 65since 2024 | +150% | +253% |
| INCLUDSeed | 22 → 47since 2024 | +114% | +353% |
| The Mom StoreUnfunded | 21 → 43since 2024 | +105% | +16% |
| CubeleloSeed | 12 → 23since 2024 | +92% | +1% |
| Mirana ToysSeries A | 69 → 128since 2024 | +86% | +29% |
| NewmiSeed | 22 → 40since 2024 | +82% | +86% |
| R for RabbitSeries B | 78 → 141since 2024 | +81% | +40% |
| TimiosSeed | 14 → 25since 2024 | +79% | -4% |
| AllThingsBabySeries A | 40 → 66since 2024 | +65% | +33% |
| ArettoSeed | 64 → 97since 2024 | +52% | +142% |
| Ariro ToysSeed | 23 → 31since 2024 | +35% | +68% |
| SuperBottomsSeries A | 93 → 116since 2024 | +25% | +54% |
| Slurrp FarmSeries C | 110 → 136since 2024 | +24% | +32% |
| WinMagicSeed | 45 → 53since 2024 | +18% | +35% |
| PlayShifuSeries B | 139 → 117since 2024 | -16% | +33% |
| Magical NestSeed | 22 → 18since 2024 | -18% | +21% |
| Trucarekidz IndiaUnfunded | 69 → 50since 2024 | -28% | +22% |
| ImagimakeSeries B | 100 → 69since 2024 | -31% | +25% |
| BoinggSeed | 26 → 15since 2024 | -42% | +24% |
DEMAND AND MOMENTUM
Web reach, app reach and hiring
Monthly website visits are recorded for 13 companies, Android apps for 48, and open roles for 62. Each table lists only companies with a reading.
Monthly website visits
| Company | Visits | Mobile | Authority |
|---|---|---|---|
| Little JoysMumbai · est. 2021 | 727,145 | 97% | 38 |
| R for RabbitAhmedabad · est. 2014 | 556,642 | 92% | 50 |
| Mother Sparsh Baby CareAmbala · est. 2015 | 451,102 | 95% | 44 |
| SuperBottomsThane · est. 2015 | 393,726 | 92% | 44 |
| MyloGurugram · est. 2018 | 252,964 | 93% | 43 |
| The Mom StoreBengaluru · est. 2018 | 245,879 | 91% | 45 |
| SuperherotoystoreMumbai · est. 2013 | 239,334 | 86% | 33 |
| FamyoBengaluru · est. 2020 | 116,456 | 98% | 26 |
| bloon toysMumbai · est. 2018 | 115,131 | 97% | 24 |
| O’mumsieDelhi · est. 2021 | 95,943 | 98% | 23 |
Android app installs
| Company | Installs | Rating |
|---|---|---|
| HopscotchHopscotch - Kids Fashion Brand | 15,291,286 | 3.66 |
| MyloMylo Pregnancy & Parenting App | 13,095,441 | 4.43 |
| PlayShifuPeppa Pig by PlayShifu | 3,678,358 | 3.57 |
| StarAndDaisyStarAndDaisy - Baby & Kids | 2,654,062 | — |
| Little JoysLittle Joys: Kids' Health App | 1,675,850 | — |
| PeekoPeeko: Baby products in 60 min | 835,639 | — |
| R for RabbitR for Rabbit - Baby & Kids | 361,786 | — |
| OZiOZi: Fast. Trusted. For Kids. | 213,478 | — |
| Cub McPawsCub McPaws: Kids Learning App | 200,163 | — |
| The Mom StoreThe Mom Store | 186,685 | 3.4 |
Open roles
| Company | Open | Last posted |
|---|---|---|
| Nap ChiefCoimbatore · est. 2019 | 7 | Aug 2026 |
| Mirana ToysPune · est. 2020 | 5 | May 2026 |
| House Of ZelenaBengaluru · est. 2021 | 5 | Apr 2026 |
| Magical NestBengaluru · est. 2016 | 5 | Jul 2026 |
| WishLuckDelhi · est. 2023 | 4 | Jul 2026 |
| Mother Sparsh Baby CareAmbala · est. 2015 | 4 | Sep 2026 |
| TimiosBengaluru · est. 2016 | 4 | Dec 2025 |
| Clapstore ToysPune · est. 2021 | 4 | May 2026 |
| FamyoBengaluru · est. 2020 | 3 | Aug 2026 |
| Orange SugarBengaluru · est. 2022 | 3 | Jul 2026 |
INDUSTRY ANALYSIS
Segments, founding years, cities and exits
30% of the independent companies record a woman founder. 14 companies on this page have been acquired, by buyers from ITC and Reliance Retail to roll-up houses.
Segments
A company can sit in more than one segment, so the rows overlap and are not totalled. Medians appear where at least five companies in the segment have recent accounts.
| Segment | Companies | Funded | Median revenue | Median growth | Profitable |
|---|---|---|---|---|---|
| Kids clothing brands | 175 | 17 | ₹2.1 cr | +0% | 59% |
| Marketplaces | 49 | 6 | ₹1.2 cr | -14% | 33% |
| Sustainable products | 46 | 10 | ₹1.0 cr | +48% | 50% |
| Subscription commerce | 29 | 6 | ₹0.3 cr | -14% | 22% |
| D2C diaper brands | 16 | 5 | ₹1.5 cr | +40% | 57% |
| Handcrafted products | 16 | 2 | ₹0.8 cr | -17% | 40% |
| Baby food | 14 | 2 | ₹1.0 cr | +24% | 14% |
| Activity-based learning | 14 | 7 | ₹7.2 cr | +37% | 29% |
Companies founded per year
Where they are based
Acquisitions
| Company | Acquirer | Date |
|---|---|---|
| Mother Sparsh Baby CareAmbala · est. 2015 | ITC | Apr 2025 |
| Ed-a-MammaMumbai · est. 2020 | Reliance Retail | Sep 2023 |
| Bey BeeDelhi · est. 2013 | BRND.ME | Feb 2023 |
| NautiNatiGurugram · est. 2009 | TMRW | Nov 2022 |
| BuddsBuddyBengaluru · est. 2015 | Team Pumpkin | Nov 2022 |
| Magic CrateBengaluru · est. 2014 | BYJU'S | Jan 2022 |
| FrangipaniMumbai · est. 2012 | GOAT Brand Labs | Nov 2021 |
| BabyProKolkata · est. 2017 | Evenflow | Oct 2021 |
| The Moms CoGurugram · est. 2016 | The Good Glamm Group | Oct 2021 |
| Mynewborn.inDelhi · est. 2017 | 10Club | Sep 2021 |
| SecondcryBengaluru · est. 2016 | Elanic | Jul 2017 |
| BabyoyeBengaluru · est. 2010 | FirstCry | Oct 2016 |
| KoolskoolBenga |
KEY QUESTIONS
Mom and baby care startups in India: key questions
Answers computed from the figures on this page.
How many online mom and baby care startups are there in India?
This page follows 730 independent companies; 91 have raised a recorded funding round and 161 have FY2024 or FY2025 annual accounts.
Which is the largest by revenue?
Hopscotch reported ₹252.1 cr in FY2025, the highest among independent companies with filed accounts here.
Is the category growing?
Yes. The same 77 companies grew combined revenue from ₹639 cr in FY2021 to ₹1,451 cr in FY2025, about 23% a year.
How many of these startups are profitable?
43% of companies with recent accounts reported a profit after tax in their latest year; the median net margin is -8.1%.
How much funding has the category raised?
Recorded rounds for companies that are not listed total $403.5M; 2025 alone brought $62.6M across 45 rounds.
Which profitable startup is growing fastest?
Kidcity grew revenue +192% to ₹8.7 cr in FY2025 while reporting a profit.
How to read the figures
- Financial figures are standalone annual accounts filed with the Registrar of Companies, for years ending 31 March, in ₹ crore.
- Accounts appear only where the filing company is the startup itself. A brand operated by a larger or older company is listed without that company’s accounts.
- Where one company runs several brands, its accounts are shown once, on its main brand, and the others are named on that row.
- Funding is the sum of disclosed round amounts. Nothing on this page is investment advice.
GO DEEPER
Screen every Indian startup on these KPIs
Radar carries the full company directory with filters for stage, city, revenue and funding. Prism adds research, news and patent context, and we build custom dashboards for investment teams.