Name: Advertising Stocks in USA: Revenue Cohort 1 comparison snapshot
Creator: Fliar BI Prism

01 · Readiness ranking

Five companies, one comparable score

Companies are ordered by the Fliar BI Prism readiness score used by the Prism Finance USA source pack. The score is a research signal, not a recommendation.

Readiness #1MOBQ · OTC

Mobiquity Technologies

A U.S.-listed issuer classified by the SEC in Advertising

Founded 1998Garden City, New York$19.3M market cap

View full Companies Radar profile

43Cautious

Snapshot price$0.62as of page date

Monthly-close return-99.4%five-year window

FY2025 revenue$0.00BMobiquity Technologies, Inc.

Net margin-9290.1%FY2025

Prism attention3.6%share across these five

Filing track recordRevenue, USD billions

-95.8%

FY2021–FY2025 · 5 filing periods · TOTAL REVENUE · Normalized revenue metric from the in-house filings extraction · CAGR -54.7%

52-week position20% through range

$0.28$1.94

News mentions179

Community mentions0partial coverage

U.S.-scope patents0

Prism InsightsWhat sits behind the readiness signal
Observed risk 0/100higher means more observed risk

Earnings signal40/100
Management stability90/100
Market position5/100
Capital-event signal55/100
Innovation pulse20/100

Management signal

No leadership-churn flag in the model; 0 key-person events recorded in the latest 360-day window.

Market activity

Available history contains 2 M&A involvements, 0 asset-acquisition events and 0 contract events.

Innovation activity

Prism records 6 lifetime product-launch events, 1 in the latest 360 days, and 1 company announcements in that window.

Recent risk watch

No lawsuit or regulatory event is recorded in the latest 360-day window and no layoff event in the latest 180-day window. This is not legal clearance.

Prism model components and available company-event evidence; scores are research signals, not recommendations. Event totals describe available coverage and may not be exhaustive.

Readiness #2TZOO · Nasdaq

Travelzoo

A U.S.-listed issuer classified by the SEC in Advertising

Founded 1998New York City, New York$66.1M market cap

View full Companies Radar profile

37Cautious

Snapshot price$6.48as of page date

Monthly-close return-44.1%five-year window

FY2025 revenue$0.09BTRAVELZOO

Net margin5.1%FY2025

P/E snapshot108.0xone ratio, not a verdict

Prism attention51.6%share across these five

Filing track recordRevenue, USD billions

+46.3%

FY2021–FY2025 · 5 filing periods · TOTAL REVENUE · Normalized revenue metric from the in-house filings extraction · CAGR 10.0%

52-week position23% through range

$4.72$12.39

News mentions2.5K

Community mentions0partial coverage

U.S.-scope patents7

Prism InsightsWhat sits behind the readiness signal
Observed risk 0/100higher means more observed risk

Earnings signal62/100
Management stability90/100
Market position3/100
Capital-event signal5/100
Innovation pulse0/100

Management signal

No leadership-churn flag in the model; 0 key-person events recorded in the latest 360-day window.

Market activity

Available history contains 1 M&A involvements, 0 asset-acquisition events and 1 contract events.

Innovation activity

Prism records 0 lifetime product-launch events, 0 in the latest 360 days, and 0 company announcements in that window.

Recent risk watch

No lawsuit or regulatory event is recorded in the latest 360-day window and no layoff event in the latest 180-day window. This is not legal clearance.

Prism model components and available company-event evidence; scores are research signals, not recommendations. Event totals describe available coverage and may not be exhaustive.

Readiness #3THRY · Nasdaq

Thryv

A U.S.-listed issuer classified by the SEC in Advertising

Founded 2020Dallas, Tennessee$84.9M market cap

View full Companies Radar profile

33Cautious

Snapshot price$1.91as of page date

Monthly-close return-93.6%five-year window

FY2025 revenue$0.79BThryv Holdings, Inc.

Net margin0.0%FY2025

P/E snapshot-2.6xone ratio, not a verdict

Prism attention17.3%share across these five

Filing track recordRevenue, USD billions

-29.5%

FY2021–FY2025 · 5 filing periods · TOTAL REVENUE · Normalized revenue metric from the in-house filings extraction · CAGR -8.4%

52-week position0% through range

$1.86$13.30

News mentions851

Community mentions237partial coverage

U.S.-scope patents15

Prism InsightsWhat sits behind the readiness signal
Observed risk 0/100higher means more observed risk

Earnings signal53/100
Management stability90/100
Market position3/100
Capital-event signal0/100
Innovation pulse0/100

Management signal

No leadership-churn flag in the model; 0 key-person events recorded in the latest 360-day window.

Market activity

Available history contains 1 M&A involvements, 0 asset-acquisition events and 0 contract events.

Innovation activity

Prism records 3 lifetime product-launch events, 0 in the latest 360 days, and 0 company announcements in that window.

Recent risk watch

No lawsuit or regulatory event is recorded in the latest 360-day window and no layoff event in the latest 180-day window. This is not legal clearance.

Prism model components and available company-event evidence; scores are research signals, not recommendations. Event totals describe available coverage and may not be exhaustive.

Readiness #4NCMI · Nasdaq

National Cinemedia

A U.S.-listed issuer classified by the SEC in Advertising

Founded 1993Centennial, Colorado$237.1M market cap

View full Companies Radar profile

30Cautious

Snapshot price$2.52as of page date

Monthly-close return-92.9%five-year window

FY2025 revenue$0.24BNational CineMedia, Inc.

Net margin-4.4%FY2025

P/E snapshot21.0xone ratio, not a verdict

Prism attention16.5%share across these five

Filing track recordRevenue, USD billions

+112.2%

FY2021–FY2025 · 5 filing periods · TOTAL REVENUE · Normalized revenue metric from the in-house filings extraction · CAGR 20.7%

52-week position13% through range

$2.16$5.03

News mentions809

Community mentions36partial coverage

U.S.-scope patents0

Prism InsightsWhat sits behind the readiness signal
Observed risk 0/100higher means more observed risk

Earnings signal34/100
Management stability90/100
Market position10/100
Capital-event signal5/100
Innovation pulse0/100

Management signal

No leadership-churn flag in the model; 2 key-person events recorded in the latest 360-day window.

Market activity

Available history contains 7 M&A involvements, 0 asset-acquisition events and 1 contract events.

Innovation activity

Prism records 0 lifetime product-launch events, 0 in the latest 360 days, and 0 company announcements in that window.

Recent risk watch

No lawsuit or regulatory event is recorded in the latest 360-day window and no layoff event in the latest 180-day window. This is not legal clearance.

Prism model components and available company-event evidence; scores are research signals, not recommendations. Event totals describe available coverage and may not be exhaustive.

Readiness #5DRCT · Nasdaq

Direct Digital Holdings

A U.S.-listed issuer classified by the SEC in Advertising

Founded 1998Tempe, Arizona$1.8M market cap

View full Companies Radar profile

28Avoid

Snapshot price$2.26as of page date

Monthly-close return-99.4%since February 2022

FY2025 revenue$0.04BDirect Digital Holdings, Inc.

Net margin-54.6%FY2025

Prism attention11.0%share across these five

Filing track recordRevenue, USD billions

-61.2%

FY2022–FY2025 · 4 filing periods · TOTAL REVENUE · Normalized revenue metric from the in-house filings extraction · CAGR -27.0%

52-week position0% through range

$2.17$113.7

News mentions539

Community mentions0partial coverage

U.S.-scope patents0

Prism InsightsWhat sits behind the readiness signal
Observed risk 0/100higher means more observed risk

Earnings signal15/100
Management stability90/100
Market position0/100
Capital-event signal34/100
Innovation pulse5/100

Management signal

No leadership-churn flag in the model; 0 key-person events recorded in the latest 360-day window.

Market activity

Available history contains 0 M&A involvements, 0 asset-acquisition events and 0 contract events.

Innovation activity

Prism records 1 lifetime product-launch events, 0 in the latest 360 days, and 2 company announcements in that window.

Recent risk watch

No lawsuit or regulatory event is recorded in the latest 360-day window and no layoff event in the latest 180-day window. This is not legal clearance.

Prism model components and available company-event evidence; scores are research signals, not recommendations. Event totals describe available coverage and may not be exhaustive.

02 · Side-by-side

The comparisons that change the picture

Every bar preserves its own meaning. Price return, revenue scale, profitability and attention are deliberately not blended into one recommendation.

Available monthly-close return

Dated window printed on each company card; not a forecast.

Travelzoo

-44.1%

National Cinemedia

-92.9%

Thryv

-93.6%

Mobiquity Technologies

-99.4%

Direct Digital Holdings

-99.4%

Latest revenue

USD billions, official filing scope shown on each company card.

Thryv

$0.79B

National Cinemedia

$0.24B

Travelzoo

$0.09B

Direct Digital Holdings

$0.04B

Mobiquity Technologies

$0.00B

Latest profit margin

Company-card labels distinguish continuing-operations and net-income scope.

Travelzoo

5.1%

Thryv

0.0%

National Cinemedia

-4.4%

Direct Digital Holdings

-54.6%

Mobiquity Technologies

-9290.1%

Prism news attention

Normalized share across these five names; attention is not quality.

Travelzoo

51.6%

Thryv

17.3%

National Cinemedia

16.5%

Direct Digital Holdings

11.0%

Mobiquity Technologies

3.6%

03 · Prism readout

What the signals say—and what they do not

The headline share is normalized advertising news attention across these five names. Partial community coverage and U.S.-scope patent records are displayed separately and are not blended into it.

Scale + attention

Travelzoo leads the conversation

It holds 51.6% of measured advertising news attention and also carries the basket's largest revenue base at $0.09B.

Price path

Travelzoo leads the available price paths

Its monthly-close return is -44.1% for the five-year window. At the other end, Direct Digital Holdings is -99.4% for its since February 2022. Windows printed on each card must be compared carefully; price history is not a forecast.

Profitability

Travelzoo has the widest latest margin

Its FY2025 net margin is 5.1%. Its revenue history in this snapshot spans only the periods printed on its card, so longer histories are not treated as equivalent.

Price vs operating signals

Thryv shows why one ratio is not a verdict

It has the basket's lowest snapshot P/E at -2.6x while its five-year window price return is -93.6%. Valuation, price path and readiness answer different questions.

04 · Research areas

Deeper Prism readout where coverage is dense

Shown only for companies with more than 800 available Prism news records. Counts describe the available research corpus, not company quality.

Areas of research · TZOO

Travelzoo

2,531available Prism news records

Prism top themes

Earnings & financial performance

45

Price action & investor response

31

Leadership & governance

14

Macro demand & rates

1

Mapped subcategory tag occurrences; one article may contribute more than one tag. Since 2024-01-01.

News-volume growth

+83.2%207 latest 12m vs 113 prior 12m

Machine-classified coverage tone

95.5% positive-3.6 pp vs preceding four quarters

24Q3

24Q4

25Q1

25Q2

25Q3

25Q4

26Q1

26Q2

Tone of available coverage, not business performance or an investment outlook.

Frequent keywords

profit statement 22earnings report 20annual earnings 20stock performance 16net income 10share price 9oceanfront nightlife hubs 9family beach hotels 8

Keyword tag occurrences in available Prism news records.

Coverage: 2010-01-05–2026-06-19 · trend and themes shown through 2026-06

Areas of research · THRY

Thryv

851available Prism news records

Prism top themes

Leadership & governance

19

Price action & investor response

16

Capital allocation & transactions

12

Earnings & financial performance

10

Legal, arbitration & regulatory

7

Mapped subcategory tag occurrences; one article may contribute more than one tag. Since 2024-01-01.

News-volume growth

-8.9%123 latest 12m vs 135 prior 12m

Machine-classified coverage tone

92.6% positive-0.5 pp vs preceding four quarters

24Q3

24Q4

25Q1

25Q2

25Q3

25Q4

26Q1

26Q2

Tone of available coverage, not business performance or an investment outlook.

Frequent keywords

account-based marketing tools 15sales intelligence tools 15marketing automation platforms 12sales content management 11automated customer journeys 11lead management systems 10sales force automation 10lead management automation 10

Keyword tag occurrences in available Prism news records.

Coverage: 2010-08-10–2026-06-03 · trend and themes shown through 2026-06

Areas of research · NCMI

National Cinemedia

809available Prism news records

Prism top themes

Earnings & financial performance

67

Price action & investor response

63

Capital allocation & transactions

13

Leadership & governance

1

Mapped subcategory tag occurrences; one article may contribute more than one tag. Since 2024-01-01.

News-volume growth

+56.6%155 latest 12m vs 99 prior 12m

Machine-classified coverage tone

84.4% positive-9.9 pp vs preceding four quarters

24Q3

24Q4

25Q1

25Q2

25Q3

25Q4

26Q1

26Q2

Tone of available coverage, not business performance or an investment outlook.

Frequent keywords

stock performance 29earnings report 14annual earnings 12earnings surprises 11investment deal 11earnings per share 9financial report 9quarterly results 9

Keyword tag occurrences in available Prism news records.

Coverage: 2010-03-01–2026-05-19 · trend and themes shown through 2026-05

05 · Community discussion

Common topics where conversation clears the gate

Shown only above 25 entity-matched mentions. Coverage is partial and topic counts exclude identified namesake noise.

THRY

Thryv

237 mentions

Products, pricing and logistics

153

Workplace and hiring

19

Stock and valuation

14

Other company context

1

Partial entity-matched community coverage; namesake noise is excluded before topic aggregation. 237 records remained after filtering.

NCMI

National Cinemedia

36 mentions

Stock and valuation

14

Products, pricing and logistics

4

Partial entity-matched community coverage; namesake noise is excluded before topic aggregation. 36 records remained after filtering.

06 · Company event log

Common news types and recent highlights

Event patterns and selected recent headlines come from available Prism company-event records since 2023. Obvious forecast, holdings, duplicate and retrospective noise is filtered.

MOBQ

Mobiquity Technologies

through 2025-08-04

Company announcements 1Earnings releases 1Listing / IPO 1

2025-08-04
Company announcements
Mobiquity Technologies, Inc. (OTCQB: MOBQ), a leading provider of data-intelligence and advertising technology solutions, and NewsOut, an AI-powered...
2023-06-29
Listing / IPO
Mobiquity Technologies, Inc.(NASDAQ: MOBQ) announced today the pricing of its “reasonable best efforts” public offering of 30,000,000 shares of common stock at an effective price of $0.10 per share for aggregate gross proceeds of approximately $3.0 million.
2023-02-08
Earnings releases
As per the news, the Q4 earnings report came out yesterday.

Prism company-event records; exact duplicates and evident forecast, holdings and retrospective noise are excluded.

TZOO

Travelzoo

through 2025-10-28

Earnings releases 13Leadership changes 1

2025-10-28
Earnings releases
Travelzoo, the club for travel enthusiasts, today announced financial results for the third quarter ended September 30, 2025. Consolidated revenue was $22.2 million, up 10% from $20.1 million year-over-year.
2024-05-24
Leadership changes
Epstein will join Travelzoo on June 12 from Walmart (WMT) where he is Vice President, Walmart+ Member Experience, Care, and Retention.
2025-04-29
Earnings releases
Revenue of $23.1 million , up 5% year-over-year

Prism company-event records; exact duplicates and evident forecast, holdings and retrospective noise are excluded.

THRY

Thryv

through 2026-03-27

Leadership changes 6Earnings releases 2

2026-03-27
Earnings releases
Thryv $785.02 million 0.15 $310,000.00 N/A N/A
2025-02-13
Leadership changes
Thryv® (NASDAQ: THRY), the leading provider of small business sales and marketing software, has announced the promotion of Cameron Lessard to Vice President, Corporate Development and Strategy.
2026-03-02
Earnings releases
CFO Paul Rouse reported that fourth-quarter SaaS revenue increased 14.1% to $119 million, within guidance.

Prism company-event records; exact duplicates and evident forecast, holdings and retrospective noise are excluded.

NCMI

National Cinemedia

through 2026-02-26

Earnings releases 12Leadership changes 4Company announcements 2M&A 2Business contracts 1

2026-02-26
Earnings releases
Total revenue for the fourth quarter ended January 1, 2026 increased 8.0% to $93.2 million as compared to $86.3 million for the fourth quarter of 2024.
2025-11-17
M&A
On November 17, 2025, National CineMedia, Inc. announced the acquisition of Spotlight Cinema Networks, a company specializing in advertising for art house, luxury, and dine-in cinemas.
2025-10-22
Leadership changes
On October 21, 2025, National CineMedia, Inc. appointed Simon Mullaly to its Board of Directors, filling the vacancy left by Nathan “Tripp” Lane.

Prism company-event records; exact duplicates and evident forecast, holdings and retrospective noise are excluded.

DRCT

Direct Digital Holdings

through 2026-04-23

Lawsuits 20Earnings releases 12Leadership changes 4Company announcements 3Regulatory 1

2026-04-23
Company announcements
Direct Digital Holdings, Inc. (Nasdaq: DRCT) ('Direct Digital Holdings' or the 'Company'), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ('Colossus SSP') and Orange 142, LLC ('Orange 142'), today announced a 4-to-1 reverse stock split of all classes of its common stock.
2026-03-31
Earnings releases
Revenue of $8.4 million decreased 7% compared to $9.1 million in the fourth quarter of 2024.
2024-10-16
Regulatory
Direct Digital Holdings, Inc. (NASDAQ:DRCT) announced today that it received written notice from the staff of the Listing Qualifications Department (the "Staff") of The Nasdaq Stock Market LLC informing the Company that it has regained compliance with Nasdaq Listing Rule 5250(c)(1) regarding periodic reporting.

Prism company-event records; exact duplicates and evident forecast, holdings and retrospective noise are excluded.

07 · Industry landscape

Advertising Industry in USA

A bottom-of-page sector lens combining Prism's exact U.S. market-growth extraction with tightly matched U.S.-primary advertising news. It adds context to the stock basket without turning industry signals into a recommendation.

Prism market forecast extraction

advertising market

22 sources93.6% extraction confidence

2024 extracted base$290.00B–$355.14B

2033 extracted forecast$583.26B

Implied source CAGR5.8%

rising TV media costsinclusivitydiversity

Multi-source card returned by Prism's /special_extraction market-growth service. Extracted geography mix: Global, United States, Asia Pacific, UK. This is a dated market benchmark, not a forecast for the five-stock basket.

Prism news insights

U.S. Advertising news pulse

21,008available Prism news records

Latest 12m volume-10.4%8399 vs 9369 records

Positive classified tone57.6%+0.5 pp vs prior four quarters

24Q4

25Q1

25Q2

25Q3

25Q4

26Q1

26Q2

26Q3

Available U.S.-primary Prism records matching advertising. Metadata counts can overlap; coverage volume and tone are not measures of industry output.

Recurring Prism themes

political advertising techniques

7,528

sponsorships and advertising in football

6,926

media coverage and bias in elections

4,775

football fan culture and tailgating

3,275

super bowl history and highlights

3,092

media and politics

2,910

Metadata occurrences; one record can contribute more than one theme.

Frequent industry keywords

super bowl moments 1,609super bowl records 1,028super bowl mvps 818soda advertising 625cola marketing campaigns 596branded soda merchandise 582voter segmentation ads 540explainer video marketing 482

Counts cover the matched industry corpus, not the broader company-news totals above.

Curated signal map

Opportunity and caution, side by side

Evidence prompts—not probabilities.

Opportunity · market driver

rising TV media costs

22 forecast sources

A recurring driver in the extracted market evidence provides a measurable research thread for the sector.

Prism /special_extraction market-growth card

Opportunity · demand

political advertising techniques

7,528 matched theme records

The largest current Prism news theme shows where sector attention and reported activity are concentrating.

Prism U.S. news metadata

Opportunity · innovation

Innovation and product activity

1,221 matched news records

Technology, product and R&D metadata provide an auditable view of the sector's innovation conversation.

Unique news records matching the curated innovation rule

Caution · market restraint

inflation across the media ecosystem

471 macro/risk records

The extracted restraint and the measured macro-news pulse belong in the downside research frame.

Prism market-growth restraint plus U.S. news metadata

Caution · news pulse

Coverage growth can reverse

-10.4% news volume

The latest 12 months contain 8,399 matched records versus 9,369 in the previous window.

Available Prism coverage through 2026-05-05

Caution · sentiment

Classified tone is not demand

57.6% positive · +0.5pp

Machine-classified news tone is useful context, but it is not revenue, output or a return forecast.

Eight-quarter Prism sentiment series

Opportunity and caution cards are curated research prompts grounded in the counts shown; they are not probabilities, recommendations or forecasts. News coverage runs 2024-01-01–2026-05-05; the latest quarter may be partial.

Explore the broader U.S. industrial landscape →

08 · Scope and sources

How to read this snapshot

Basket and ranking

Five U.S.-listed issuers classified under SEC SIC 7310 (Advertising), selected as the first five names that pass all live publication gates from the latest filing revenue candidate pool ranked 1–7. Every candidate has complete cached readiness evidence. This is a research cohort, not a recommendation.

Companies are ordered by the Fliar BI Prism readiness score used by the Prism Finance USA source pack. The score is a research signal, not a recommendation.

Evidence used

Official annual filingsFY revenue history and latest profitability
U.S. exchange market snapshotDated price, 52-week range, P/E, market capitalisation and monthly-close return
Fliar BI PrismReadiness, company and industry news, community context and U.S.-scope patent records
Prism market-growth extractionDated third-party Advertising Industry in USA market benchmark with source-count, geography and confidence context

Important: Research and educational information only. Not investment advice, a recommendation, or a live-price service. Market figures are dated as of 31 August 2026.

09 · Final derived analysis

Conclusions, comparisons, anomalies, explanations and decisions

A final evidence-linked synthesis of the metrics already displayed above. Every named company opens its actual Companies Radar profile.

Conclusions

Mobiquity Technologies leads the readiness ranking

Its Prism readiness score is 43/100, the highest in this five-company comparison.

Open Mobiquity Technologies in Companies Radar

Scale and margin leadership sit with Thryv and Travelzoo

Thryv has the largest displayed latest revenue at $0.79B; Travelzoo has the widest displayed latest margin at 5.1%.

Open Thryv in Companies Radar Open Travelzoo in Companies Radar

Comparisons

Strongest versus weakest available price path

Travelzoo is -44.1% for its five-year window; Direct Digital Holdings is -99.4% for its since February 2022.

Open Travelzoo in Companies Radar Open Direct Digital Holdings in Companies Radar

Largest versus smallest displayed revenue base

The latest displayed revenue ranges from $0.79B for Thryv to $0.00B for Mobiquity Technologies. Entity and filing-period labels remain visible on the company cards.

Open Thryv in Companies Radar Open Mobiquity Technologies in Companies Radar

Anomalies

Mobiquity Technologies has the widest attention-readiness rank gap

It ranks #5 by measured news attention (3.6%) and #1 by Prism readiness. The gap is a review flag, not evidence that either measure is wrong.

Open Mobiquity Technologies in Companies Radar

National Cinemedia shows a price-operating divergence to inspect

Its displayed filing-revenue change is +112.2% while its available monthly-close return is -92.9%. The signs differ, but the two measures cover different windows and do not establish causality.

Open National Cinemedia in Companies Radar

Explanations

Attention measures coverage volume, not quality

Travelzoo's 51.6% share says it appears most often in the matched Prism corpus. It does not score whether that coverage is favourable or whether the company is investable.

Open Travelzoo in Companies Radar

Different windows explain why signals can disagree

Revenue comes from the printed filing periods, price paths use the dated monthly-close windows, and Prism signals use their stated event windows. No causal attribution is made across them.

Research decisions

Verify the readiness leader in Companies Radar

Open Mobiquity Technologies's company profile and inspect the underlying management, market-activity, innovation and risk evidence before relying on the 43/100 score.

Open Mobiquity Technologies in Companies Radar

Stress-test the largest divergence before forming a view

Compare National Cinemedia's profile with Travelzoo's profile, then reconcile the displayed filing and price windows. This is a next-research action, not a buy or sell decision.

Open National Cinemedia in Companies Radar Open Travelzoo in Companies Radar

Method boundary: These are deterministic comparisons of the displayed snapshot fields. They flag relationships for further research, do not establish causality and are not investment recommendations.