Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Finland | 45.6% |
| Germany | 18.9% |
| Italy | 16.7% |
| France | 7.4% |
| Kenya | 5.4% |
Share of voice
Share of voice in Finland: 100% of web traffic across its competitive set; worldwide: 1.3%.