Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 53.3% |
| South Africa | 38.5% |
| United States | 4.7% |
| India | 1.4% |
| United Kingdom | 0.8% |
Share of voice
Share of voice in Canada: 35.8% of web traffic across its competitive set; worldwide: 1%.