Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Netherlands | 26% |
| Germany | 25.1% |
| Sweden | 19.9% |
| Poland | 11.9% |
| Denmark | 6.1% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 2%.