Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 75.2% |
| United Kingdom | 20.6% |
| Sweden | 0.8% |
| Canada | 0.6% |
| Saudi Arabia | 0.4% |
Share of voice
Share of voice in United Kingdom: 58.4% of web traffic across its competitive set; worldwide: 15.3%.