Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 88.1% |
| United States | 6.4% |
| Ireland | 3% |
| France | 1.4% |
| Italy | 0.2% |
Share of voice
Share of voice in United Kingdom: 20% of web traffic across its competitive set; worldwide: 15.8%.