Adidas Group

Internet first brand of sportswear apparel for men and women

placeHerzogenaurach, Bavaria, Germany calendar_todayFounded 1924 groups59,030 employees language adidas-group.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States25.4%
Germany9.9%
India7.1%
Romania7%
United Kingdom4.7%

Social engagement

Social engagement: 4.8M social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

4 investors on record.

Investor typeCountShare
Venture capital250%
Private equity125%
Other / undisclosed125%

Share of voice

Share of voice in Germany: 95.7% of web traffic across its competitive set; worldwide: 9.1%.

Hiring activity

No recent openings observed

No roles tracked in the last 12 months

14 Sep 2025 · Senior Manager Public Relations · New York

14 Sep 2025 · Manager Public Relations · New York

Based on job postings tracked across public sources.

Recent activity

2 Jul 2026
Expansion
Bangkok
24 Jun 2026
Milestone
anniversary
Coming soon