Registered entities
AFFINITY, INC.
Reg. No. 352212914United States
PROJECT AFFINITY, INC.
Reg. No. 5634266United States
Project Affinity, Inc.
Reg. No. 472315002United States
DP Data Protection Services UK Limited
Reg. No. X1517_HRB22763KIGermany
DP-Dock GmbH
Reg. No. HRB151159Germany
DP DATA PROTECTION SERVICES UK LIMITED
Reg. No. 12963306United Kingdom
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 48.2% |
| United Kingdom | 13.4% |
| Brazil | 6.4% |
| Germany | 5.6% |
| Australia | 4.8% |
Social engagement
Social engagement: 24.6K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
26 investors on record; lead investors include Sway Ventures, Advance Venture Partners, Menlo Ventures, 8VC.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 17 | 65% |
| Private equity | 4 | 15% |
| Accelerator & incubator | 1 | 4% |
| Bank & private debt | 1 | 4% |
| Other / undisclosed | 3 | 12% |
Share of voice
Share of voice in United States: 21.1% of web traffic across its competitive set; worldwide: 24%.
Recent activity
2 Jul 2026
Event
Affinity
25 Jun 2026
Product launch
Snowflake Data Share