Reputation
Customer rating 4.4 / 5 across 1,606 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 31.1% |
| Italy | 26.5% |
| Germany | 16.9% |
| Spain | 9.5% |
| Sweden | 8.6% |
Social engagement
Social engagement: 29.8K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
10 investors on record; lead investors include Altor Equity Partners, Kinnevik, Temasek.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 2 | 20% |
| Private equity | 4 | 40% |
| Bank & private debt | 1 | 10% |
| Other / undisclosed | 3 | 30% |
Share of voice
Share of voice in Sweden: 7.8% of web traffic across its competitive set; worldwide: 20.8%.
Recent activity
2 Jul 2026
Milestone
regulatory
23 Jun 2026
Partnership
17 Jun 2026
Product launch
Aira for UK New Builds