Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 75.7% |
| Denmark | 11.4% |
| United States | 4.1% |
| Norway | 4% |
| Germany | 1.2% |
Share of voice
Share of voice in Denmark: 17.9% of web traffic across its competitive set; worldwide: 53.6%.