Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Canada | 92.9% |
| United States | 3.1% |
| India | 1.9% |
| Mexico | 0.3% |
| France | 0.2% |
Innovation
27 patent families (20 granted) — focus: Human necessities, Physics & computing, Chemistry & metallurgy; filing pace slowing. Cited 1,267 times.
| Year | Filings |
|---|---|
| 2014 | 4 |
| 2015 | 11 |
| 2016 | 10 |
| 2017 | 3 |
| 2018 | 5 |
| 2019 | 8 |
| 2020 | 7 |
| 2021 | 4 |
| 2022 | 2 |
| 2023 | 4 |
| 2024 | 3 |
| 2025 | 2 |
Social engagement
Social engagement: 223K social following, 1 post in the last 12 months — below the industry typical range.
Share of voice
Share of voice in Canada: 22.8% of web traffic across its competitive set; worldwide: 20%.
Hiring activity
Hires frequently
1219 roles tracked across 8 of the last 12 months
16 Jun 2026 · Instructor · Red Deer
16 Jun 2026 · Environmental Services · Whitecourt
16 Jun 2026 · Administrative Support III · Calgary
13 Jun 2026 · Assistant Head Nurse / Clinical Resource Nurse · Rocky Mountain House
12 Jun 2026 · Therapy Assistant · Drayton Valley
Based on job postings tracked across public sources.