Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 83.3% |
| New Zealand | 4.1% |
| Peru | 2.7% |
| United States | 2.6% |
| Italy | 1.5% |
Investor mix
1 investor on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 100% |
Share of voice
Share of voice in United Kingdom: 51.7% of web traffic across its competitive set; worldwide: 23.4%.