Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Mexico | 97.1% |
| United States | 2% |
| Australia | 0.5% |
| Japan | 0.2% |
| Canada | 0.1% |
Investor mix
2 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 50% |
| Other / undisclosed | 1 | 50% |
Share of voice
Share of voice in Mexico: 41.9% of web traffic across its competitive set; worldwide: 33.5%.