Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 66.5% |
| Austria | 8.8% |
| Switzerland | 6.5% |
| United States | 3.5% |
| Brazil | 2.3% |
Share of voice
Share of voice in Germany: 65.2% of web traffic across its competitive set; worldwide: 52%.