Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| New Zealand | 98.3% |
| United States | 1.4% |
| Australia | 0.2% |
| United Kingdom | 0.1% |
| Singapore | 0.1% |
Share of voice
Share of voice in New Zealand: 60.1% of web traffic across its competitive set; worldwide: 20.5%.