Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 92.3% |
| United States | 1.5% |
| India | 0.8% |
| Turkey | 0.7% |
| Ireland | 0.5% |
Share of voice
Share of voice in United Kingdom: 51.6% of web traffic across its competitive set; worldwide: 50.5%.