Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Denmark | 95.2% |
| Bulgaria | 3.1% |
| Sweden | 1% |
| Spain | 0.3% |
| Hungary | 0.2% |
Share of voice
Share of voice in Denmark: 15.6% of web traffic across its competitive set; worldwide: 4.7%.