Australia

Provider of Australian tourism information and planning resources

placeAustralia calendar_todayFounded 1998 language australia.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Australia19.8%
United States16.9%
Malaysia16.3%
Italy7.5%
Japan6.1%

Social engagement

Social engagement: 167.1K social following, 9 posts in the last 12 months — below the industry typical range.

Share of voice

Share of voice in Australia: 0.8% of web traffic across its competitive set; worldwide: 3.5%.

Recent activity

1 Jul 2026
Event
Tourist & Transport Forum's Parliamentary Friends of Tourism event
25 Jun 2026
Event
Industry Briefings
19 Jun 2026
Event
Industry Briefings
Coming soon