Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 99.6% |
| Netherlands | 0.2% |
| United Kingdom | 0.1% |
| Greece | 0.1% |
| Denmark | 0% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 34.5%.