Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 95.4% |
| United States | 2.3% |
| France | 0.8% |
| United Kingdom | 0.7% |
| Bangladesh | 0.1% |
Share of voice
Share of voice in Sweden: 6.3% of web traffic across its competitive set; worldwide: 5.9%.