Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 46.9% |
| Norway | 30.2% |
| Sweden | 9% |
| United States | 3.5% |
| Trinidad and Tobago | 1.9% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 49.4%.