Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 92.3% |
| United States | 1.5% |
| Ireland | 1.3% |
| Netherlands | 0.5% |
| Spain | 0.5% |
Share of voice
Share of voice in United Kingdom: 39.9% of web traffic across its competitive set; worldwide: 11.9%.