Baozun

Provider of digital commerce and brand management solutions for enterprises

placeJing An, Shanghai, China calendar_todayFounded 2007 groups7,588 employees language baozun.com

Innovation

5 patent families — focus: Physics & computing; filing pace dormant. Cited 23 times.

YearFilings
20171
20184

Social engagement

Social engagement: 5.6K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

10 investors on record; 1 has since exited.

Investor typeCountShare
Venture capital330%
Private equity440%
Bank & private debt110%
Other / undisclosed220%

Recent activity

8 Jun 2026
Partnership
Baozun
8 Jun 2026
Event
AI Empowerment Exchange
8 Jun 2026
Expansion
Whan MixC, Shanghai, Beijing
Coming soon