Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 91.1% |
| Turkey | 2.5% |
| United States | 1.7% |
| Spain | 1.1% |
| Germany | 1% |
Share of voice
Share of voice in United Kingdom: 27% of web traffic across its competitive set; worldwide: 9.9%.