Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 96.8% |
| Austria | 0.5% |
| United States | 0.3% |
| China | 0.3% |
| Italy | 0.2% |
Share of voice
Share of voice in Germany: 20.2% of web traffic across its competitive set; worldwide: 20%.