Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United Kingdom | 9.8% |
| Greece | 9.3% |
| Sweden | 8.6% |
| Thailand | 8.4% |
| Netherlands | 7.9% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 99.7%.