Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 81.5% |
| Austria | 13.8% |
| United States | 2.3% |
| Switzerland | 1.1% |
| Netherlands | 0.6% |
Share of voice
Share of voice in Germany: 14% of web traffic across its competitive set; worldwide: 5.4%.