Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Finland | 56.8% |
| United States | 26.8% |
| Bulgaria | 5.2% |
| United Kingdom | 4.3% |
| Poland | 1.3% |
Share of voice
Share of voice in United States: 72.4% of web traffic across its competitive set; worldwide: 57.5%.