Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 89.8% |
| Japan | 2.3% |
| United States | 1.6% |
| India | 0.9% |
| Czechia | 0.9% |
Share of voice
Share of voice in United States: 2% of web traffic across its competitive set; worldwide: 20%.