Blue Cross Blue Shield Of Massachusetts

Blue Cross Blue Shield of Massachusetts was founded 66 years ago by a group of community-minded business leaders.

placeBoston, MA, United States calendar_todayFounded 1937 groups4,689 employees language bluecrossma.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States95.7%
Argentina1%
India0.8%
Philippines0.5%
Brazil0.4%

Social engagement

Social engagement: 48.5K social following, 9 posts in the last 12 months — below the industry typical range.

Share of voice

Share of voice in United States: 19.6% of web traffic across its competitive set; worldwide: 18.9%.

Recent activity

23 Jun 2026
Recognition
Coming soon