Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 22.2% |
| United States | 11.5% |
| India | 8.3% |
| United Kingdom | 7.4% |
| Italy | 5.6% |
Social engagement
Social engagement: 3.7M social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
5 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 20% |
| Other / undisclosed | 4 | 80% |
Share of voice
Share of voice in Germany: 31.2% of web traffic across its competitive set; worldwide: 58.1%.
Hiring activity
Hires frequently
132 roles tracked across 9 of the last 12 months
23 Oct 2026 · Customer Complaint Management · Gurugram
24 Jun 2026 · Intern in Corporate Communications
12 Jun 2026 · Kundenmanager Backoffice (w/m/x) · Stuttgart
9 Jun 2026 · Customer Support Technical Manager · Gurugram, Haryana, India
5 Jun 2026 · Intern, Purchasing Digital Services - Fall 2026/Winter 2027 · Mountain View
Based on job postings tracked across public sources.
Recent activity
2 Jul 2026
Product launch
BMW iX5
30 Jun 2026
Product launch
BMW X5 60 xDrive
29 Jun 2026
Product launch
BMW X5