Web presence
Top audience: Italy 96.8%, United States 1.5%, India 0.4%, France 0.2%, Switzerland 0.2%.
Share of voice
Share of voice in Italy: 51.7% of web traffic across its competitive set; worldwide: 28.4%.
Commercial bank
Top audience: Italy 96.8%, United States 1.5%, India 0.4%, France 0.2%, Switzerland 0.2%.
Share of voice in Italy: 51.7% of web traffic across its competitive set; worldwide: 28.4%.