Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 29.6% |
| Norway | 25.5% |
| Germany | 15.7% |
| France | 3.4% |
| United Kingdom | 3.1% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 6.6%.