Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Germany | 92.2% |
| Austria | 4.8% |
| Switzerland | 1.8% |
| Netherlands | 0.3% |
| Japan | 0.1% |
Share of voice
Share of voice in Germany: 10.2% of web traffic across its competitive set; worldwide: 0.7%.