Borrowell

Provider of a credit monitoring and financial products comparison platform

placeToronto, Ontario, Canada calendar_todayFounded 2014 groups109 employees language borrowell.com

Registered entities

Reputation

Customer rating 4.6 / 5 across 210 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
Canada94.6%
United States3.1%
India0.3%
Germany0.3%
Spain0.3%

Social engagement

Social engagement: 59.4K social following, 6 posts in the last 12 months — below the industry typical range.

Investor mix

30 investors on record; lead investors include White Star Capital, Portage, Equitable Bank, Kensington Capital Partners.

Investor typeCountShare
Venture capital930%
Private equity413%
Accelerator & incubator310%
Other / undisclosed1447%

Share of voice

Share of voice in Canada: 73.6% of web traffic across its competitive set; worldwide: 12.5%.

Hiring activity

Hires periodically

7 roles tracked across 4 of the last 12 months

19 Feb 2026 · Data Engineer · Toronto

21 Jan 2026 · Test Automation Architect - Web & Mobile (Remote) · Toronto

24 Dec 2025 · Test Automation Developer · Toronto

19 Dec 2025 · Engineering, Data, Member Experience · Toronto

5 Nov 2025 · VP, Engineering · Toronto

Based on job postings tracked across public sources.

Recent activity

1 Jun 2026
Milestone
users
28 Oct 2025
Partnership
BMO and Crave
Coming soon