Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 96.4% |
| United States | 0.9% |
| Norway | 0.8% |
| Germany | 0.5% |
| Albania | 0.4% |
Share of voice
Share of voice in Sweden: 15.5% of web traffic across its competitive set; worldwide: 14.5%.