Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 96.7% |
| United States | 1.2% |
| Norway | 0.5% |
| Finland | 0.5% |
| United Kingdom | 0.3% |
Share of voice
Share of voice in Sweden: 66.8% of web traffic across its competitive set; worldwide: 0.4%.