Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 37.2% |
| Norway | 21.4% |
| Pakistan | 14.2% |
| Denmark | 12.6% |
| Finland | 6.3% |
Share of voice
Share of voice in Norway: 35.2% of web traffic across its competitive set; worldwide: 7.2%.