Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Netherlands | 94.5% |
| Belgium | 2.5% |
| Sweden | 0.7% |
| Canada | 0.4% |
| Germany | 0.3% |
Share of voice
Share of voice in Netherlands: 96.1% of web traffic across its competitive set; worldwide: 31.7%.